jonesbootmaker.com website review

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.0 s.

8 third-party services load with your homepage (Shopify, Google Tag Manager and cdn-cookieyes.com and others), adding 2.0 MB and 1.3 s of main-thread time.

Your mobile performance score is 72. Pages that score under 90 lose visitors before the first paint.

About 328 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.

Shopify costs a phone 815 ms of main-thread work and 826 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Google Tag Manager costs a phone 404 ms of main-thread work and 513 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 2.6 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

sanity.io costs a phone 0 ms of main-thread work and 585 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

9 images could be 232 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

8 long tasks block the main thread while loading, the longest for 171 ms. During a long task the page ignores taps.

3 files are served with short cache lifetimes, so returning visitors download them again (26 KiB).

Polyfills for old browsers add 8 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 6.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “20% off new in styles male female”.

The page becomes fully interactive after 13.7 s. Good is under 3.8 s.

Visually, the page fills in at 3.9 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

Your homepage downloads 2.2 MB in 128 requests on a phone: scripts 1.0 MB (48), images 753 KiB (28) and fonts 163 KiB (3). Under 2 MB keeps phones on slow connections fast.

d9d35b004fd71008fb7dcc87b0e3a328c1d011b6-3333x3333.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

1 image further down the page (28 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.63 g of CO₂e: 76.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

<svg> elements with an img or image role must have alternative text: 1 element on the page fails this check, rated serious by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

3 visible links have no text or label, so screen readers cannot say where they go.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Headings should not be empty: 10 elements on the page fail this check, rated minor by axe-core.

There are 2 <h1> headlines (“Home page” and “20% Off New Collection”). One clear main headline is easier for people and search engines.

The homepage links to 53 pages on jonesbootmaker.com and 9 external pages.

Your robots.txt lets Perplexity (PerplexityBot) read the homepage but closes other sections to them, so answers about those pages can't cite you.

https://www.jonesbootmaker.com/collections/jones-20-off-new-collection/female and https://www.jonesbootmaker.com/collections/jones-20-off-new-collection/male are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

https://www.jonesbootmaker.com/collections/jones-20-off-new-collection, https://www.jonesbootmaker.com/collections/jones-20-off-new-collection/female and https://www.jonesbootmaker.com/collections/jones-20-off-new-collection/male all use the title “20% Off on Selected New In Styles”. Search engines can't tell which page to show for a search, so each competes with the others.

https://www.jonesbootmaker.com/pages/online-catalogue, https://www.jonesbootmaker.com/pages/delivery and https://www.jonesbootmaker.com/pages/returns use the same meta description. A description written for each page earns more clicks.

We fetched 15 pages linked from your homepage (of 26 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=56112691&tm=gtm002&Ver=2&mid=f069acee-d07a-4fc9-9a05-6020de8a3570&bo=1&sid=8b76b6f0d9e811f19adf7d7bd0865f50&vid=8b76ad90d9e811f1878f3da282712466&vids=1&msclkid=N&pi=91.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 485 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Microsoft Ads (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 5 cookies (measured from a US location before any click).

Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.