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jonestshirts.com website review
Visit site (opens in a new tab)Reviewed 7 November 202641 issues · 90 checks
This review found 41 issues worth fixing on jonestshirts.com, 17 of them high impact, across 90 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
74C- #67,746 of 96,264 reviewed websitesbeats 26%
- #40,824 of 52,112 online storesbeats 18%
- #38,239 of 47,201 Shopify storesbeats 16%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.5 s |
| May 23, 2026 | 1.5 s |
| May 30, 2026 | 1.5 s |
| Jun 6, 2026 | 1.5 s |
| Jun 13, 2026 | 1.5 s |
| Jun 20, 2026 | 1.5 s |
| Jun 27, 2026 | 1.5 s |
| Jul 4, 2026 | 1.5 s |
| Jul 11, 2026 | 1.5 s |
| Jul 18, 2026 | 1.5 s |
| Jul 25, 2026 | 1.5 s |
| Aug 1, 2026 | 1.6 s |
| Aug 8, 2026 | 1.6 s |
| Aug 15, 2026 | 1.5 s |
| Aug 22, 2026 | 1.5 s |
| Aug 29, 2026 | 1.5 s |
| Sep 5, 2026 | 1.5 s |
| Sep 12, 2026 | 1.5 s |
| Sep 19, 2026 | 1.5 s |
| Sep 26, 2026 | 1.5 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 1.5 s |
| Oct 17, 2026 | 1.6 s |
| Oct 24, 2026 | 1.5 s |
| Oct 31, 2026 | 1.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 159 ms |
| May 23, 2026 | 169 ms |
| May 30, 2026 | 177 ms |
| Jun 6, 2026 | 171 ms |
| Jun 13, 2026 | 181 ms |
| Jun 20, 2026 | 180 ms |
| Jun 27, 2026 | 179 ms |
| Jul 4, 2026 | 195 ms |
| Jul 11, 2026 | 192 ms |
| Jul 18, 2026 | 195 ms |
| Jul 25, 2026 | 200 ms |
| Aug 1, 2026 | 196 ms |
| Aug 8, 2026 | 191 ms |
| Aug 15, 2026 | 180 ms |
| Aug 22, 2026 | 181 ms |
| Aug 29, 2026 | 174 ms |
| Sep 5, 2026 | 169 ms |
| Sep 12, 2026 | 170 ms |
| Sep 19, 2026 | 158 ms |
| Sep 26, 2026 | 161 ms |
| Oct 3, 2026 | 163 ms |
| Oct 10, 2026 | 162 ms |
| Oct 17, 2026 | 170 ms |
| Oct 24, 2026 | 168 ms |
| Oct 31, 2026 | 162 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.5 s
0.9 s
1.4 s
1.9 s
2.3 s
2.8 s
3.3 s
3.8 s
Speed
7,115 HTML elements
The page has 7,115 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 4.5 s
A phone's processor spends 4.5 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Yotpo and Clarity and others), adding 1.6 MB and 925 ms of main-thread time.
Mobile performance score: 65
65/100Your mobile performance score is 65. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
460 ms · 472 KiBAbout 472 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 460 ms faster on a phone.
Use efficient cache lifetimes
150 ms · 266 KiB36 files are served with short cache lifetimes, so returning visitors download them again (266 KiB).
Google Tag Manager adds 338 ms
338 msGoogle Tag Manager costs a phone 338 ms of main-thread work and 484 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
318 KiB8 images could be 318 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Render-blocking requests
300 ms6 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.
smile.io adds 88 ms
88 mssmile.io costs a phone 88 ms of main-thread work and 466 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
200 ms · 93 KiBAbout 93 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 200 ms faster on a phone.
6 long tasks on the main thread
6 long tasks block the main thread while loading, the longest for 190 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
27 KiBPolyfills for old browsers add 27 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
3 KiB3 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 36 ms
36 msYour server sent the HTML in 36 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 9.0 s
9.0 sYour largest element takes 9.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 16.0 s
16.0 sThe page becomes fully interactive after 16.0 s. Good is under 3.8 s.
Speed Index: 6.5 s
6.5 sVisually, the page fills in at 6.5 s (Speed Index). Good is under 3.4 s.
Real-user CLS: 0.16
0.16For real visitors the layout shifts by 0.16 (75th percentile). Good is under 0.1.
First Contentful Paint: 2.2 s
2.2 sThe first text or image appears after 2.2 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
+1%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 159 ms to 162 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+1%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 2.0 s
2.0 sReal visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 155 ms
155 msReal visitors wait 155 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 580 ms
580 msReal visitors wait 580 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 143 ms
143 msScripts block the page for only 143 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 4.4 MB in 426 requests
4.4 MBYour homepage downloads 4.4 MB in 426 requests on a phone: scripts 1.4 MB (108), images 1.4 MB (127) and other files 896 KiB (164). Under 2 MB keeps phones on slow connections fast.
1 image in older formats
1 image (51 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.3 g of CO₂ per visit
1.26 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.26 g of CO₂e: 150.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
274 images without alt text
274 images have no alt text, which hurts accessibility and image search.
55 text elements with low contrast
55 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Links look like plain text
11 links inside paragraphs rely on colour alone to stand out.
Positive tabindex
8 elements have a tabindex above 0, which scrambles the keyboard order.
2 tap targets too small
2 tap targets are too small or too close together to hit reliably with a finger.
ARIA tooltip nodes must have an accessible name (1 element)
ARIA tooltip nodes must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (10 elements)
All page content should be contained by landmarks: 10 elements on the page fail this check, rated moderate by axe-core.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 9 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
45 links crawlers can't follow
45 links have no real href, so search engines can't follow them.
Title is long (85 characters)
Your title is 85 characters, so Google will cut it off around 60: “Wholesale T-Shirts | Blank Tees | Printable Shirts at wholesale prices — JonesTshirts”.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is long (228 characters)
Your meta description is 228 characters; Google truncates after about 160, so the end of your pitch is cut.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
463 internal links, 0 external
The homepage links to 463 pages on jonestshirts.com and 0 external pages.
4 checks passed
Canonical URL set
The canonical URL is https://www.jonestshirts.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.jonestshirts.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (2,450 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.jonestshirts.com/llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
15 pages without an H1
https://www.jonestshirts.com/collections/tshirtspecial, https://www.jonestshirts.com/products/3000-gildan-unisex-light-cotton-t-shirt, https://www.jonestshirts.com/products/18500-gildan-heavy-adult-hooded-sweatshirt, https://www.jonestshirts.com/pages/shop-by-brand, https://www.jonestshirts.com/collections/adams and https://www.jonestshirts.com/collections/american-apparel and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 117 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
10 broken images
10 images failed to load on a phone, for example https://www.jonestshirts.com/cdn/shop/t/51/assets/gildan-pdp.png?v=11084.
7 small tap targets
7 of 18 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,520 words of copy
The homepage carries about 1,520 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
4 checks passed
9 calls to action
The homepage has 9 calls to action, for example “Shop by Brand”, “Contact/Info” and “Contact Us”.
1 short form
A short form (1 field at most) is right on the homepage.
Analytics in place
Analytics detected: Google Analytics.
Direct contact links
Visitors can reach you directly: 2 phone links and 0 email links.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
17 cookies set on arrival
17Opening the homepage sets 17 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
32 other companies contacted
Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at jonestshirts.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 5 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Hulk Form Builder · Sitemap Noindex Pro Seo · cloudfront.net · chimpstatic.com · klaviyo.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Bootstrap
- E-commerce
- Shopify
- Analytics
- Google Analytics
- Hosting
- Shopify
Company
- Headquarters
- Provo
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 41 issues on jonestshirts.com, including 16 speed issues, 6 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.