josha.com website review

4 images could be 201 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.0 s faster on a phone.

Your mobile performance score is 72. Pages that score under 90 lose visitors before the first paint.

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.

The page has 2,265 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

4 files are served with short cache lifetimes, so returning visitors download them again (29 KiB).

3 third-party services load with your homepage (Shopify, shop.app and cloudfront.net), adding 90 KiB and 30 ms of main-thread time.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 6.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Legendary Bundle”.

Visually, the page fills in at 6.0 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 6.1 s. Good is under 3.8 s.

The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Legendary-Bundle.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

1 image further down the page (24 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.48 g of CO₂e: 58.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 tap targets are too small or too close together to hit reliably with a finger.

1 image has no alt text, which hurts accessibility and image search.

1 visible link has no text or label, so screen readers cannot say where it goes.

Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.

Your title is only 29 characters: “Josh A | Official Merchandise”. Between 30 and 65 characters leaves room to say what you do and for whom.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

Your <h1> is empty.

The homepage links to 31 pages on josha.com and 12 external pages.

https://josha.com/collections/all, https://josha.com/pages/music, https://josha.com/pages/business, https://josha.com/products/blacked-out-logo-puff-hoodie, https://josha.com/products/ftd-hoodie and https://josha.com/products/disgraced-hoodie and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://josha.com/collections/all, https://josha.com/pages/business and https://josha.com/collections/frontpage have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage and read each the way a search engine does.

5 of 12 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 100 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Opening the homepage sets 6 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.