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joslyn.org website review

Visit site (opens in a new tab)Reviewed 21 October 202618 issues · 75 checks

This review found 18 issues worth fixing on joslyn.org, 7 of them high impact, across 75 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.5 s2.4 sMay 2Oct 172.5 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20263.3 s
May 9, 20263.3 s
May 16, 20263.2 s
May 23, 20263.1 s
May 30, 20263.0 s
Jun 6, 20262.9 s
Jun 13, 20263.0 s
Jun 20, 20263.1 s
Jun 27, 20263.1 s
Jul 4, 20263.2 s
Jul 11, 20263.2 s
Jul 18, 20263.1 s
Jul 25, 20263.1 s
Aug 1, 20263.2 s
Aug 8, 20263.3 s
Aug 15, 20263.3 s
Aug 22, 20263.3 s
Aug 29, 20263.3 s
Sep 5, 20263.3 s
Sep 12, 20263.3 s
Sep 19, 20263.3 s
Sep 26, 20263.4 s
Oct 3, 20263.2 s
Oct 10, 20262.8 s
Oct 17, 20262.5 s
Real-visitor tap response (INP)75th percentile, phones
102 ms86 msMay 2Oct 1794 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026100 ms
May 9, 202696 ms
May 16, 202696 ms
May 23, 202697 ms
May 30, 202696 ms
Jun 6, 202696 ms
Jun 13, 202696 ms
Jun 20, 202695 ms
Jun 27, 202696 ms
Jul 4, 202696 ms
Jul 11, 202696 ms
Jul 18, 202697 ms
Jul 25, 202696 ms
Aug 1, 202696 ms
Aug 8, 202695 ms
Aug 15, 202695 ms
Aug 22, 202694 ms
Aug 29, 202688 ms
Sep 5, 202688 ms
Sep 12, 202689 ms
Sep 19, 202688 ms
Sep 26, 202688 ms
Oct 3, 202691 ms
Oct 10, 202689 ms
Oct 17, 202694 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of joslyn.org (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. joslyn.org at 0.7 s0.7 s
  2. joslyn.org at 1.3 s1.3 s
  3. joslyn.org at 2.0 s2.0 s
  4. joslyn.org at 2.7 s2.7 s
  5. joslyn.org at 3.3 s3.3 s
  6. joslyn.org at 4.0 s4.0 s
  7. joslyn.org at 4.7 s4.7 s
  8. joslyn.org at 5.3 s5.3 s

Speed

3 to fix75
  • Reduce unused JavaScript

    1.1 s · 291 KiB

    About 291 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • Mobile performance score: 75

    75/100

    Your mobile performance score is 75 (desktop: 94). Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    300 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 300 ms.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 105 ms. During a long task the page ignores taps.

  • 3 third-party services on the page

    3 third-party services load with your homepage (Google Tag Manager, StackAdapt and myshopify.com), adding 134 KiB and 54 ms of main-thread time.

  • Improve image delivery

    30 KiB

    2 images could be 30 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused CSS

    17 KiB

    About 17 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    16 KiB

    Polyfills for old browsers add 16 KiB JavaScript that modern phones do not need.

  • Use efficient cache lifetimes

    8 KiB

    1 file is served with short cache lifetimes, so returning visitors download them again (8 KiB).

2 checks passed
  • Main-thread work: 1.3 s

    A phone's processor spends 1.3 s on main-thread work while loading, 653 ms of it running JavaScript. That is comfortably low.

  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Speed Index: 7.9 s

    7.9 s

    Visually, the page fills in at 7.9 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 4.8 s

    4.8 s

    Your largest element takes 4.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “The Joslyn is a 2025 & 2026 winner of the USA Today 10Best …”.

  • Time to Interactive: 8.2 s

    8.2 s

    The page becomes fully interactive after 8.2 s. Good is under 3.8 s.

  • Real-user LCP: 2.6 s

    2.6 s

    Real visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Tap response (INP) held steady for real visitors

    -7%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 100 ms to 94 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Real-user INP: 112 ms

    112 ms

    Real visitors wait 112 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.05

    0.05

    For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 731 ms

    731 ms

    Real visitors wait 731 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 21% faster for real visitors

    -21%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 3.3 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.019

    0.019

    The layout barely moves while loading (CLS 0.019, good is under 0.1).

  • First Contentful Paint: 0.9 s

    0.9 s

    The first text or image appears after 0.9 s, inside the 1.8 s “good” threshold.

  • Total Blocking Time: 64 ms

    64 ms

    Scripts block the page for only 64 ms while loading. Good is under 200 ms.

Images and page weight

100
  • About 0.4 g of CO₂ per visit

    0.37 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.37 g of CO₂e: 44.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed
  • Page weight: 1.3 MB in 66 requests

    1.3 MB

    Your homepage downloads 1.3 MB in 66 requests on a phone: scripts 831 KiB (35), images 286 KiB (9) and fonts 158 KiB (5). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

1 to fixGoogle 10099
  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

2 checks passed
  • Every image has alt text

    All 18 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 1 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9293
  • Meta description is long (325 characters)

    Your meta description is 325 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 61 internal links, 5 external

    The homepage links to 61 pages on joslyn.org and 5 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “What's New?”.

  • Title: 46 characters

    Your title is a healthy 46 characters: “Joslyn Art Museum | Free Admission — Omaha, NE”.

  • Canonical URL set

    The canonical URL is https://joslyn.org/.

  • Structured data in place

    Structured data found: LocalBusiness and Museum.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://joslyn.org/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://joslyn.org/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, sameAs (social profiles) and contact details; logo and description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (400 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 4 pages without a meta description

    https://joslyn.org/visit/visit-detail, https://joslyn.org/visit/calendar, https://joslyn.org/visit/digital-guide and https://joslyn.org/art/collection have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 39 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 15 small tap targets

    15 of 24 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix72
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 389 words of copy

    The homepage carries about 389 words of visible text.

6 checks passed
  • 11 calls to action

    The homepage has 11 calls to action, for example “Eat & Shop”, “Join” and “Contact Us”.

  • 1 short form

    A short form (1 field at most) is right on the homepage, asking for an email.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 5 other companies contacted

    Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at joslyn.org, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Next.js
Hosting
Vercel

Upkeep, stack, hiring and company data from programmable.info

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This review found 18 issues on joslyn.org, including 8 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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