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jpost.com website review
Visit site (opens in a new tab)Reviewed 12 October 202634 issues · 79 checks
This review found 34 issues worth fixing on jpost.com, 9 of them high impact, across 79 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.
Show as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 18, 2026 | 1.3 s |
| Apr 25, 2026 | 1.3 s |
| May 2, 2026 | 1.3 s |
| May 9, 2026 | 1.3 s |
| May 16, 2026 | 1.4 s |
| May 23, 2026 | 1.4 s |
| May 30, 2026 | 1.4 s |
| Jun 6, 2026 | 1.4 s |
| Jun 13, 2026 | 1.4 s |
| Jun 20, 2026 | 1.4 s |
| Jun 27, 2026 | 1.4 s |
| Jul 4, 2026 | 1.5 s |
| Jul 11, 2026 | 1.5 s |
| Jul 18, 2026 | 1.5 s |
| Jul 25, 2026 | 1.4 s |
| Aug 1, 2026 | 1.4 s |
| Aug 8, 2026 | 1.4 s |
| Aug 15, 2026 | 1.5 s |
| Aug 22, 2026 | 1.5 s |
| Aug 29, 2026 | 1.5 s |
| Sep 5, 2026 | 1.5 s |
| Sep 12, 2026 | 1.5 s |
| Sep 19, 2026 | 1.4 s |
| Sep 26, 2026 | 1.4 s |
| Oct 3, 2026 | 1.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 18, 2026 | 262 ms |
| Apr 25, 2026 | 260 ms |
| May 2, 2026 | 259 ms |
| May 9, 2026 | 260 ms |
| May 16, 2026 | 262 ms |
| May 23, 2026 | 262 ms |
| May 30, 2026 | 267 ms |
| Jun 6, 2026 | 267 ms |
| Jun 13, 2026 | 266 ms |
| Jun 20, 2026 | 263 ms |
| Jun 27, 2026 | 261 ms |
| Jul 4, 2026 | 265 ms |
| Jul 11, 2026 | 273 ms |
| Jul 18, 2026 | 285 ms |
| Jul 25, 2026 | 288 ms |
| Aug 1, 2026 | 296 ms |
| Aug 8, 2026 | 295 ms |
| Aug 15, 2026 | 289 ms |
| Aug 22, 2026 | 289 ms |
| Aug 29, 2026 | 280 ms |
| Sep 5, 2026 | 275 ms |
| Sep 12, 2026 | 275 ms |
| Sep 19, 2026 | 276 ms |
| Sep 26, 2026 | 274 ms |
| Oct 3, 2026 | 273 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Main-thread work: 6.2 s
A phone's processor spends 6.2 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Rubicon Project, Google Tag Manager and Facebook and others), adding 1.4 MB and 1.5 s of main-thread time.
Rubicon Project adds 474 ms
474 msRubicon Project costs a phone 474 ms of main-thread work and 163 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 358 ms
358 msGoogle Tag Manager costs a phone 358 ms of main-thread work and 366 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Facebook adds 262 ms
262 msFacebook costs a phone 262 ms of main-thread work and 223 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,385 HTML elements
The page has 2,385 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 13 ms
13 msYour server sent the HTML in 13 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Speed Index: 7.5 s
7.5 sVisually, the page fills in at 7.5 s (Speed Index). Good is under 3.4 s.
Real-user INP: 310 ms
310 msReal visitors wait 310 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
First Contentful Paint: 2.4 s
2.4 sThe first text or image appears after 2.4 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
+5%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 262 ms to 273 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+7%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 1.5 s
1.5 sReal visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 497 ms
497 msReal visitors wait 497 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 3.5 MB in 1,091 requests
3.5 MBYour homepage downloads 3.5 MB in 1,091 requests on a phone: scripts 1.7 MB (71), images 837 KiB (356) and other files 409 KiB (506). Under 2 MB keeps phones on slow connections fast.
1 image far larger than shown
22 KiB1 image is downloaded at several times the size a phone draws it, for example 737947 at 632 px wide, shown at 172 px. Resized copies would save about 22 KiB.
8 images below the first screen load straight away
8 images further down the page (248 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.0 g of CO₂ per visit
0.98 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.98 g of CO₂e: 117.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
Invalid ARIA attributes
11 elements use ARIA attributes their role does not allow, which confuses screen readers.
48 text elements with low contrast
48 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
ARIA commands must have an accessible name (11 elements)
ARIA commands must have an accessible name: 11 elements on the page fail this check, rated serious by axe-core.
2 buttons without a name
2 buttons have no accessible name, so screen readers announce just “button”.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.
ARIA role should be appropriate for the element (12 elements)
ARIA role should be appropriate for the element: 12 elements on the page fail this check, rated minor by axe-core.
Alternative text of images should not be repeated as text (12 elements)
Alternative text of images should not be repeated as text: 12 elements on the page fail this check, rated minor by axe-core.
Elements with role="none" or role="presentation" have conflicts
Elements with role="none" or role="presentation" have conflicts (1 element).
2 checks passed
Every image has alt text
All 99 images in the HTML carry an alt attribute.
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is long (80 characters)
Your title is 80 characters, so Google will cut it off around 60: “The Jerusalem Post - All News from the Middle East, Israel, and the Jewish World”.
Structured data has 1 problem
Structured data found (Corporation, NewsMediaOrganization and WebSite) but with 1 problem, for example “NewsMediaOrganization: logo is not an absolute URL ("/assets/jp-logo.png")”.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
276 internal links, 28 external
The homepage links to 276 pages on jpost.com and 28 external pages.
4 checks passed
Meta description: 151 characters
Your meta description is 151 characters: “The Jerusalem Post is Israel's most-read English news website and best-selling English newspaper bringing breaking news…”.
Canonical URL set
The canonical URL is https://www.jpost.com/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.jpost.com/GoogleNewsSiteMap/GNSiteMap.
AI search readiness
Parts of the site are closed to 4 AI crawlers
Your robots.txt lets ChatGPT search (OAI-SearchBot), ChatGPT (ChatGPT-User), Claude (Claude-User) and Perplexity (Perplexity-User) read the homepage but closes other sections to them, so answers about those pages can't cite you.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,628 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages without a meta description
/tags/education and /law have no meta description, so Google writes the search snippet from whatever text it finds.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example /law, whose canonical is /tags/law. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
5 pages slow to respond
/conferences, /israel-news, /international, /middle-east and /aliyah took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 191 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 13 pages that loaded have a <title>.
Best practices
39 small tap targets
39 of 56 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
35 third-party cookies
35 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Uncaught TypeError: Cannot assign to read only property 'open' of object '[object Window]'”.
Browser-reported issues
Chrome logged issues while loading the page (“Mixed content”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 2,605 words of copy
The homepage carries about 2,605 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Subscribe”.
3 calls to action
The homepage has 3 calls to action, for example “Subscribe”, “CONTACT US” and “Contact us”.
Analytics in place
Analytics detected: Google Tag Manager and Meta Pixel.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel and 2 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
7 cookies set on arrival
7Opening the homepage sets 7 cookies (measured from a US location before any click).
32 other companies contacted
Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at jpost.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Go beyond the website
What your $25 Growth Playbook adds
This review found 34 issues on jpost.com, including 10 speed issues, 5 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.