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juliedamhus.dk website review

Visit site (opens in a new tab)Reviewed 10 November 202632 issues · 84 checks

This review found 32 issues worth fixing on juliedamhus.dk, 12 of them high impact, across 84 checks. The most urgent: mobile performance score: 39. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.0 s728 msMay 23Nov 7765 ms
Show as table
DateReal-visitor load time (LCP)
May 23, 2026865 ms
May 30, 2026900 ms
Jun 6, 2026864 ms
Jun 13, 2026845 ms
Jun 20, 2026781 ms
Jun 27, 2026785 ms
Jul 4, 2026789 ms
Jul 11, 2026809 ms
Jul 18, 2026844 ms
Aug 8, 2026810 ms
Aug 15, 2026832 ms
Aug 22, 20261.0 s
Aug 29, 2026986 ms
Sep 5, 20261.0 s
Sep 12, 2026940 ms
Sep 19, 2026854 ms
Sep 26, 2026878 ms
Oct 3, 2026838 ms
Oct 10, 2026885 ms
Oct 17, 2026863 ms
Oct 24, 2026859 ms
Oct 31, 2026841 ms
Nov 7, 2026765 ms
Real-visitor tap response (INP)75th percentile, phones
153 ms101 msMay 23Nov 7130 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026107 ms
May 30, 2026120 ms
Jun 6, 2026126 ms
Jun 13, 2026129 ms
Jun 20, 2026131 ms
Jun 27, 2026130 ms
Jul 4, 2026133 ms
Jul 11, 2026135 ms
Jul 18, 2026131 ms
Aug 8, 2026128 ms
Aug 15, 2026128 ms
Aug 22, 2026137 ms
Aug 29, 2026136 ms
Sep 5, 2026138 ms
Sep 12, 2026135 ms
Sep 19, 2026134 ms
Sep 26, 2026140 ms
Oct 3, 2026133 ms
Oct 10, 2026147 ms
Oct 17, 2026146 ms
Oct 24, 2026143 ms
Oct 31, 2026146 ms
Nov 7, 2026130 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of juliedamhus.dk (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. juliedamhus.dk at 0.9 s0.9 s
  2. juliedamhus.dk at 1.8 s1.8 s
  3. juliedamhus.dk at 2.8 s2.8 s
  4. juliedamhus.dk at 3.7 s3.7 s
  5. juliedamhus.dk at 4.6 s4.6 s
  6. juliedamhus.dk at 5.5 s5.5 s
  7. juliedamhus.dk at 6.5 s6.5 s
  8. juliedamhus.dk at 7.4 s7.4 s

Speed

9 to fix39
  • Mobile performance score: 39

    39/100

    Your mobile performance score is 39. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.4 s

    A phone's processor spends 4.4 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    800 ms · 2.1 MB

    8 images could be 2.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 800 ms faster on a phone.

  • Render-blocking requests

    900 ms

    11 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Klaviyo, Shopify and Google Tag Manager and others), adding 1.2 MB and 524 ms of main-thread time.

  • Use efficient cache lifetimes

    100 ms · 479 KiB

    7 files are served with short cache lifetimes, so returning visitors download them again (479 KiB).

  • Reduce unused JavaScript

    230 ms · 259 KiB

    About 259 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 230 ms faster on a phone.

  • Klaviyo adds 188 ms

    188 ms

    Klaviyo costs a phone 188 ms of main-thread work and 310 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Cookie-Script.com adds 89 ms

    89 ms

    Cookie-Script.com costs a phone 89 ms of main-thread work and 404 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 163 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    50 ms · 21 KiB

    About 21 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 50 ms faster on a phone.

  • Minify JavaScript

    30 ms · 5 KiB

    5 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    31 KiB

    Polyfills for old browsers add 31 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 9 ms

    9 ms

    Your server sent the HTML in 9 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Largest Contentful Paint: 8.0 s

    8.0 s

    Your largest element takes 8.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 18.2 s

    18.2 s

    The page becomes fully interactive after 18.2 s. Good is under 3.8 s.

  • Cumulative Layout Shift: 0.763

    0.763

    The layout shifts by 0.763 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Speed Index: 6.5 s

    6.5 s

    Visually, the page fills in at 6.5 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 22% slower for real visitors

    +22%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 107 ms to 130 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 298 ms

    298 ms

    Scripts block taps and scrolling for 298 ms in total while the page loads. Good is under 200 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    -9%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 0.9 s to 0.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 0.8 s

    0.8 s

    Real visitors wait 0.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 130 ms

    130 ms

    Real visitors wait 130 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.6 s

    0.6 s

    Real visitors see the first content after 0.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 263 ms

    263 ms

    Real visitors wait 263 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

Images and page weight

4 to fix25
  • Page weight: 7.5 MB in 284 requests

    7.5 MB

    Your homepage downloads 7.5 MB in 284 requests on a phone: images 4.6 MB (19), scripts 1.6 MB (105) and other files 870 KiB (136). Under 2 MB keeps phones on slow connections fast.

  • 6 images over 500 KB

    6 images weigh 3.7 MB together. On a phone connection a single image that size takes seconds.

  • 11 images far larger than shown

    3.6 MB

    11 images are downloaded at several times the size a phone draws them, for example IMG_6897.jpg at 4,032 px wide, shown at 468 px. Resized copies would save about 3.6 MB.

  • An image on the first screen is lazy-loaded

    IMG_6897.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 2.1 g of CO₂ per visit

    2.13 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.13 g of CO₂e: 256.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

3 to fixGoogle 9697
  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • 6 links without text

    6 visible links have no text or label, so screen readers cannot say where they go.

  • Alternative text of images should not be repeated as text (4 elements)

    Alternative text of images should not be repeated as text: 4 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h5, h1 → h5 and h1 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 32 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9275
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is short (11 characters)

    Your title is only 11 characters: “juliedamhus”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 5 H1 headlines

    There are 5 <h1> headlines (“4 pakker til at forsøde din eller en andens decem…”, “Pausekop og nye Oda-stykker er landet” and “ODA”). One clear main headline is easier for people and search engines.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 101 internal links, 6 external

    The homepage links to 101 pages on juliedamhus.dk and 6 external pages.

4 checks passed
  • Canonical URL set

    The canonical URL is https://juliedamhus.dk/.

  • Structured data in place

    Structured data found: OnlineStore, Organization, Store, WPFooter and WPHeader.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://juliedamhus.dk/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (544 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://juliedamhus.dk/llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 38 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 96100
  • Missing source maps

    Large scripts ship without source maps.

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    35 of 39 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix63
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 542 words of copy

    The homepage carries about 542 words of visible text.

4 checks passed
  • 4 calls to action

    The homepage has 4 calls to action, for example “Shop” and “Register / Login”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 21 other companies contacted

    Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at juliedamhus.dk, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 7 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Instafeed · Multifeeds · Klaviyo Email Marketing Sms · Gift Box · Sami Wholesale · Stape Remix · Boo Eu Withdrawal Button

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

  • The footer still says © 2025.

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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