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juliookubo.com.br website review
Visit site (opens in a new tab)Reviewed 22 October 202647 issues · 89 checks
This review found 47 issues worth fixing on juliookubo.com.br, 13 of them high impact, across 89 checks. The most urgent: reduce initial server response time. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
64DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 3.9 s |
| May 9, 2026 | 3.7 s |
| May 16, 2026 | 3.7 s |
| May 23, 2026 | 3.7 s |
| May 30, 2026 | 3.5 s |
| Jun 6, 2026 | 3.5 s |
| Jun 13, 2026 | 3.5 s |
| Jun 20, 2026 | 3.5 s |
| Jun 27, 2026 | 3.6 s |
| Jul 4, 2026 | 3.7 s |
| Jul 11, 2026 | 3.7 s |
| Jul 18, 2026 | 3.8 s |
| Jul 25, 2026 | 3.8 s |
| Aug 1, 2026 | 3.8 s |
| Aug 8, 2026 | 4.0 s |
| Aug 15, 2026 | 4.1 s |
| Aug 22, 2026 | 4.3 s |
| Aug 29, 2026 | 4.5 s |
| Sep 5, 2026 | 4.2 s |
| Sep 12, 2026 | 4.1 s |
| Sep 19, 2026 | 4.0 s |
| Sep 26, 2026 | 3.7 s |
| Oct 3, 2026 | 3.7 s |
| Oct 10, 2026 | 3.5 s |
| Oct 17, 2026 | 3.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 310 ms |
| May 9, 2026 | 308 ms |
| May 16, 2026 | 319 ms |
| May 23, 2026 | 320 ms |
| May 30, 2026 | 320 ms |
| Jun 6, 2026 | 323 ms |
| Jun 13, 2026 | 317 ms |
| Jun 20, 2026 | 322 ms |
| Jun 27, 2026 | 319 ms |
| Jul 4, 2026 | 320 ms |
| Jul 11, 2026 | 329 ms |
| Jul 18, 2026 | 317 ms |
| Jul 25, 2026 | 319 ms |
| Aug 1, 2026 | 305 ms |
| Aug 8, 2026 | 277 ms |
| Aug 15, 2026 | 268 ms |
| Aug 22, 2026 | 252 ms |
| Aug 29, 2026 | 254 ms |
| Sep 5, 2026 | 262 ms |
| Sep 12, 2026 | 277 ms |
| Sep 19, 2026 | 268 ms |
| Sep 26, 2026 | 262 ms |
| Oct 3, 2026 | 265 ms |
| Oct 10, 2026 | 261 ms |
| Oct 17, 2026 | 267 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.1 s
2.1 s
3.2 s
4.2 s
5.3 s
6.3 s
7.4 s
8.4 s
Speed
Reduce initial server response time
1.3 sReduce initial server response time. Google estimates savings of 1.3 s on a phone.
Document request latency
1.3 sThe HTML itself could arrive about 1.3 s sooner: redirects, a slow server response or missing compression delay everything after it.
8 third-party services on the page
8 third-party services load with your homepage (vtexassets.com, Google Tag Manager and Facebook and others), adding 3.1 MB and 1.3 s of main-thread time.
Mobile performance score: 57
57/100Your mobile performance score is 57 (desktop: 62). Pages that score under 90 lose visitors before the first paint.
Use efficient cache lifetimes
300 ms · 666 KiB20 files are served with short cache lifetimes, so returning visitors download them again (666 KiB).
Reduce unused JavaScript
300 ms · 522 KiBAbout 522 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
vtexassets.com adds 505 ms
505 msvtexassets.com costs a phone 505 ms of main-thread work and 1.8 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 453 ms
453 msGoogle Tag Manager costs a phone 453 ms of main-thread work and 563 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
440 KiB11 images could be 440 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Reduce unused CSS
300 ms · 115 KiBAbout 115 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Render-blocking requests
300 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.
Main-thread work: 2.9 s
A phone's processor spends 2.9 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Facebook adds 189 ms
189 msFacebook costs a phone 189 ms of main-thread work and 370 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Server response: 1.4 s
1.4 sYour server takes 1.4 s to send the HTML. Google recommends under 600 ms; everything else waits for it.
Legacy JavaScript
150 ms · 110 KiBPolyfills for old browsers add 110 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
9 long tasks on the main thread
9 long tasks block the main thread while loading, the longest for 178 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Minify CSS
4 KiB4 KiB could be saved by minifying CSS.
Minify JavaScript
4 KiB4 KiB could be saved by minifying JavaScript.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user FCP: 3.7 s
3.7 sReal visitors see the first content after 3.7 s (75th percentile). Good is under 1.8 s.
Time to Interactive: 22.1 s
22.1 sThe page becomes fully interactive after 22.1 s. Good is under 3.8 s.
Largest Contentful Paint: 6.5 s
6.5 sYour largest element takes 6.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Ayrton Senna by Okubo Men”.
Speed Index: 9.1 s
9.1 sVisually, the page fills in at 9.1 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.5 s
3.5 sThe first text or image appears after 3.5 s on a phone. Good is under 1.8 s.
Real-user LCP: 3.8 s
3.8 sReal visitors wait 3.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 293 ms
293 msReal visitors wait 293 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.20
0.20For real visitors the layout shifts by 0.20 (75th percentile). Good is under 0.1.
Real-user TTFB: 1.5 s
1.5 sReal visitors wait 1.5 s for your server to start answering (75th percentile). Good is under 800 ms.
23 images without width and height
23 images have no width and height attributes, so the layout jumps as each one loads.
Total Blocking Time: 259 ms
259 msScripts block taps and scrolling for 259 ms in total while the page loads. Good is under 200 ms.
Largest content (LCP) held steady for real visitors
-7%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 3.9 s to 3.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
2 checks passed
Tap response (INP) got 15% faster for real visitors
-15%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 310 ms to 267 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.039
0.039The layout barely moves while loading (CLS 0.039, good is under 0.1).
Images and page weight
Page weight: 3.4 MB in 139 requests
3.4 MBYour homepage downloads 3.4 MB in 139 requests on a phone: scripts 1.9 MB (48), images 1.0 MB (39) and HTML 196 KiB (1). Under 2 MB keeps phones on slow connections fast.
11 images below the first screen load straight away
11 images further down the page (710 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
3 images far larger than shown
209 KiB3 images are downloaded at several times the size a phone draws them, for example relogio-victorinox___cdc29deab667de7b00b2118c39bae1a7.png at 1,920 px wide, shown at 358 px. Resized copies would save about 209 KiB.
About 1.0 g of CO₂ per visit
0.97 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.97 g of CO₂e: 116.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
3 buttons without a name
3 buttons have no accessible name, so screen readers announce just “button”.
7 text elements with low contrast
7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
5 tap targets too small
5 tap targets are too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
15 links without text
15 visible links have no text or label, so screen readers cannot say where they go.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (3 elements).
2 checks passed
Every image has alt text
All 47 images in the HTML carry an alt attribute.
36 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 42 WCAG 2.2 A/AA and best-practice rules on the phone render: 36 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Structured data has 1 problem
Structured data found (ItemList and WebSite) but with 1 problem, for example “WebSite: missing name”.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
57 internal links, 0 external
The homepage links to 57 pages on juliookubo.com.br and 0 external pages.
6 checks passed
Meta description: 136 characters
Your meta description is 136 characters: “Descubra a Júlio Okubo e suas joias em ouro, pérolas e diamantes, criadas para celebrar momentos especiais com elegânci…”.
One H1 headline
Your main headline reads: “Joias que atravessam gerações”.
Title: 40 characters
Your title is a healthy 40 characters: “Julio Okubo | Joias, Pérolas e Diamantes”.
Canonical URL set
The canonical URL is https://www.juliookubo.com.br/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.juliookubo.com.br/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.juliookubo.com.br/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (385 words), so crawlers that don't run JavaScript still read it.
Other pages
3 pages share a meta description
https://www.juliookubo.com.br/tag-heuer-page, https://www.juliookubo.com.br/na-midia and https://www.juliookubo.com.br/wishlist use the same meta description. A description written for each page earns more clicks.
6 pages without an H1
https://www.juliookubo.com.br/institucional/regulamento-cashback, https://www.juliookubo.com.br/gift-guide, https://www.juliookubo.com.br/na-midia, https://www.juliookubo.com.br/okubo-men, https://www.juliookubo.com.br/wishlist and https://www.juliookubo.com.br/joias/brinco have no <h1> headline, so visitors and search engines get no clear main topic.
1 page with very little text
https://www.juliookubo.com.br/wishlist has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
3 pages slow to respond
https://www.juliookubo.com.br/institucional/regulamento-cashback, https://www.juliookubo.com.br/joias and https://www.juliookubo.com.br/gift-guide took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 39 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
18 small tap targets
18 of 32 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'register')”.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 412 words of copy
The homepage carries about 412 words of visible text.
1 checks passed
Analytics in place
Analytics detected: Google Tag Manager and Meta Pixel.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
18 cookies set on arrival
18Opening the homepage sets 18 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
32 other companies contacted
Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at juliookubo.com.br, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- React
- Analytics
- Google Tag Manager
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 47 issues on juliookubo.com.br, including 26 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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