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juliookubo.com.br website review

Visit site (opens in a new tab)Reviewed 22 October 202647 issues · 89 checks

This review found 47 issues worth fixing on juliookubo.com.br, 13 of them high impact, across 89 checks. The most urgent: reduce initial server response time. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.6 s3.4 sMay 2Oct 173.5 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20263.9 s
May 9, 20263.7 s
May 16, 20263.7 s
May 23, 20263.7 s
May 30, 20263.5 s
Jun 6, 20263.5 s
Jun 13, 20263.5 s
Jun 20, 20263.5 s
Jun 27, 20263.6 s
Jul 4, 20263.7 s
Jul 11, 20263.7 s
Jul 18, 20263.8 s
Jul 25, 20263.8 s
Aug 1, 20263.8 s
Aug 8, 20264.0 s
Aug 15, 20264.1 s
Aug 22, 20264.3 s
Aug 29, 20264.5 s
Sep 5, 20264.2 s
Sep 12, 20264.1 s
Sep 19, 20264.0 s
Sep 26, 20263.7 s
Oct 3, 20263.7 s
Oct 10, 20263.5 s
Oct 17, 20263.5 s
Real-visitor tap response (INP)75th percentile, phones
341 ms240 msMay 2Oct 17267 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026310 ms
May 9, 2026308 ms
May 16, 2026319 ms
May 23, 2026320 ms
May 30, 2026320 ms
Jun 6, 2026323 ms
Jun 13, 2026317 ms
Jun 20, 2026322 ms
Jun 27, 2026319 ms
Jul 4, 2026320 ms
Jul 11, 2026329 ms
Jul 18, 2026317 ms
Jul 25, 2026319 ms
Aug 1, 2026305 ms
Aug 8, 2026277 ms
Aug 15, 2026268 ms
Aug 22, 2026252 ms
Aug 29, 2026254 ms
Sep 5, 2026262 ms
Sep 12, 2026277 ms
Sep 19, 2026268 ms
Sep 26, 2026262 ms
Oct 3, 2026265 ms
Oct 10, 2026261 ms
Oct 17, 2026267 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of juliookubo.com.br (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. juliookubo.com.br at 1.1 s1.1 s
  2. juliookubo.com.br at 2.1 s2.1 s
  3. juliookubo.com.br at 3.2 s3.2 s
  4. juliookubo.com.br at 4.2 s4.2 s
  5. juliookubo.com.br at 5.3 s5.3 s
  6. juliookubo.com.br at 6.3 s6.3 s
  7. juliookubo.com.br at 7.4 s7.4 s
  8. juliookubo.com.br at 8.4 s8.4 s

Speed

14 to fix57
  • Reduce initial server response time

    1.3 s

    Reduce initial server response time. Google estimates savings of 1.3 s on a phone.

  • Document request latency

    1.3 s

    The HTML itself could arrive about 1.3 s sooner: redirects, a slow server response or missing compression delay everything after it.

  • 8 third-party services on the page

    8 third-party services load with your homepage (vtexassets.com, Google Tag Manager and Facebook and others), adding 3.1 MB and 1.3 s of main-thread time.

  • Mobile performance score: 57

    57/100

    Your mobile performance score is 57 (desktop: 62). Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    300 ms · 666 KiB

    20 files are served with short cache lifetimes, so returning visitors download them again (666 KiB).

  • Reduce unused JavaScript

    300 ms · 522 KiB

    About 522 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • vtexassets.com adds 505 ms

    505 ms

    vtexassets.com costs a phone 505 ms of main-thread work and 1.8 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 453 ms

    453 ms

    Google Tag Manager costs a phone 453 ms of main-thread work and 563 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    440 KiB

    11 images could be 440 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused CSS

    300 ms · 115 KiB

    About 115 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Render-blocking requests

    300 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

  • Main-thread work: 2.9 s

    A phone's processor spends 2.9 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Facebook adds 189 ms

    189 ms

    Facebook costs a phone 189 ms of main-thread work and 370 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Server response: 1.4 s

    1.4 s

    Your server takes 1.4 s to send the HTML. Google recommends under 600 ms; everything else waits for it.

  • Legacy JavaScript

    150 ms · 110 KiB

    Polyfills for old browsers add 110 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 178 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify CSS

    4 KiB

    4 KiB could be saved by minifying CSS.

  • Minify JavaScript

    4 KiB

    4 KiB could be saved by minifying JavaScript.

Core Web Vitals

12 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user FCP: 3.7 s

    3.7 s

    Real visitors see the first content after 3.7 s (75th percentile). Good is under 1.8 s.

  • Time to Interactive: 22.1 s

    22.1 s

    The page becomes fully interactive after 22.1 s. Good is under 3.8 s.

  • Largest Contentful Paint: 6.5 s

    6.5 s

    Your largest element takes 6.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Ayrton Senna by Okubo Men”.

  • Speed Index: 9.1 s

    9.1 s

    Visually, the page fills in at 9.1 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.5 s

    3.5 s

    The first text or image appears after 3.5 s on a phone. Good is under 1.8 s.

  • Real-user LCP: 3.8 s

    3.8 s

    Real visitors wait 3.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 293 ms

    293 ms

    Real visitors wait 293 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.20

    0.20

    For real visitors the layout shifts by 0.20 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 23 images without width and height

    23 images have no width and height attributes, so the layout jumps as each one loads.

  • Total Blocking Time: 259 ms

    259 ms

    Scripts block taps and scrolling for 259 ms in total while the page loads. Good is under 200 ms.

  • Largest content (LCP) held steady for real visitors

    -7%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 3.9 s to 3.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Tap response (INP) got 15% faster for real visitors

    -15%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 310 ms to 267 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.039

    0.039

    The layout barely moves while loading (CLS 0.039, good is under 0.1).

Images and page weight

3 to fix68
  • Page weight: 3.4 MB in 139 requests

    3.4 MB

    Your homepage downloads 3.4 MB in 139 requests on a phone: scripts 1.9 MB (48), images 1.0 MB (39) and HTML 196 KiB (1). Under 2 MB keeps phones on slow connections fast.

  • 11 images below the first screen load straight away

    11 images further down the page (710 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 3 images far larger than shown

    209 KiB

    3 images are downloaded at several times the size a phone draws them, for example relogio-victorinox___cdc29deab667de7b00b2118c39bae1a7.png at 1,920 px wide, shown at 358 px. Resized copies would save about 209 KiB.

  • About 1.0 g of CO₂ per visit

    0.97 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.97 g of CO₂e: 116.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

6 to fixGoogle 8390
  • 3 buttons without a name

    3 buttons have no accessible name, so screen readers announce just “button”.

  • 7 text elements with low contrast

    7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 5 tap targets too small

    5 tap targets are too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 15 links without text

    15 visible links have no text or label, so screen readers cannot say where they go.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (3 elements).

2 checks passed
  • Every image has alt text

    All 47 images in the HTML carry an alt attribute.

  • 36 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 42 WCAG 2.2 A/AA and best-practice rules on the phone render: 36 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10093
  • Structured data has 1 problem

    Structured data found (ItemList and WebSite) but with 1 problem, for example “WebSite: missing name”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 57 internal links, 0 external

    The homepage links to 57 pages on juliookubo.com.br and 0 external pages.

6 checks passed
  • Meta description: 136 characters

    Your meta description is 136 characters: “Descubra a Júlio Okubo e suas joias em ouro, pérolas e diamantes, criadas para celebrar momentos especiais com elegânci…”.

  • One H1 headline

    Your main headline reads: “Joias que atravessam gerações”.

  • Title: 40 characters

    Your title is a healthy 40 characters: “Julio Okubo | Joias, Pérolas e Diamantes”.

  • Canonical URL set

    The canonical URL is https://www.juliookubo.com.br/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.juliookubo.com.br/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.juliookubo.com.br/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (385 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix93
  • 3 pages share a meta description

    https://www.juliookubo.com.br/tag-heuer-page, https://www.juliookubo.com.br/na-midia and https://www.juliookubo.com.br/wishlist use the same meta description. A description written for each page earns more clicks.

  • 6 pages without an H1

    https://www.juliookubo.com.br/institucional/regulamento-cashback, https://www.juliookubo.com.br/gift-guide, https://www.juliookubo.com.br/na-midia, https://www.juliookubo.com.br/okubo-men, https://www.juliookubo.com.br/wishlist and https://www.juliookubo.com.br/joias/brinco have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    https://www.juliookubo.com.br/wishlist has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 3 pages slow to respond

    https://www.juliookubo.com.br/institucional/regulamento-cashback, https://www.juliookubo.com.br/joias and https://www.juliookubo.com.br/gift-guide took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 39 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9287
  • 18 small tap targets

    18 of 32 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'register')”.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix40
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 412 words of copy

    The homepage carries about 412 words of visible text.

1 checks passed
  • Analytics in place

    Analytics detected: Google Tag Manager and Meta Pixel.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 18 cookies set on arrival

    18

    Opening the homepage sets 18 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 32 other companies contacted

    Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at juliookubo.com.br, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
React
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 47 issues on juliookubo.com.br, including 26 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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