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jureskogs.se website review
Visit site (opens in a new tab)Reviewed 20 October 202636 issues · 82 checks
This review found 36 issues worth fixing on jureskogs.se, 13 of them high impact, across 82 checks. The most urgent: minify JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
71CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 865 ms |
| May 9, 2026 | 846 ms |
| May 16, 2026 | 827 ms |
| May 23, 2026 | 849 ms |
| May 30, 2026 | 864 ms |
| Jun 6, 2026 | 882 ms |
| Jun 13, 2026 | 900 ms |
| Jun 20, 2026 | 908 ms |
| Jun 27, 2026 | 929 ms |
| Jul 4, 2026 | 948 ms |
| Jul 11, 2026 | 974 ms |
| Jul 18, 2026 | 993 ms |
| Jul 25, 2026 | 996 ms |
| Aug 1, 2026 | 986 ms |
| Aug 8, 2026 | 963 ms |
| Aug 15, 2026 | 926 ms |
| Aug 22, 2026 | 892 ms |
| Aug 29, 2026 | 879 ms |
| Sep 5, 2026 | 841 ms |
| Sep 12, 2026 | 838 ms |
| Sep 19, 2026 | 834 ms |
| Sep 26, 2026 | 835 ms |
| Oct 3, 2026 | 854 ms |
| Oct 10, 2026 | 866 ms |
| Oct 17, 2026 | 867 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 79 ms |
| May 9, 2026 | 78 ms |
| May 16, 2026 | 78 ms |
| May 23, 2026 | 79 ms |
| May 30, 2026 | 79 ms |
| Jun 6, 2026 | 80 ms |
| Jun 13, 2026 | 80 ms |
| Jun 20, 2026 | 80 ms |
| Jun 27, 2026 | 80 ms |
| Jul 4, 2026 | 81 ms |
| Jul 11, 2026 | 81 ms |
| Jul 18, 2026 | 82 ms |
| Jul 25, 2026 | 82 ms |
| Aug 1, 2026 | 81 ms |
| Aug 8, 2026 | 80 ms |
| Aug 15, 2026 | 80 ms |
| Aug 22, 2026 | 79 ms |
| Aug 29, 2026 | 79 ms |
| Sep 5, 2026 | 79 ms |
| Sep 12, 2026 | 80 ms |
| Sep 19, 2026 | 80 ms |
| Sep 26, 2026 | 80 ms |
| Oct 3, 2026 | 80 ms |
| Oct 10, 2026 | 80 ms |
| Oct 17, 2026 | 79 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.5 s
1.1 s
1.6 s
2.2 s
2.7 s
3.2 s
3.8 s
4.3 s
Speed
Minify JavaScript
4.7 s · 905 KiB905 KiB could be saved by minifying JavaScript.
Reduce unused JavaScript
3.6 s · 736 KiBAbout 736 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.6 s faster on a phone.
Render-blocking requests
3.8 s3 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.8 s.
Mobile performance score: 38
38/100Your mobile performance score is 38 (desktop: 66). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (website-files.com, Google Tag Manager and Hotjar and others), adding 2.7 MB and 1.2 s of main-thread time.
website-files.com adds 752 ms
752 mswebsite-files.com costs a phone 752 ms of main-thread work and 2.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 351 ms. During a long task the page ignores taps.
Google Tag Manager adds 256 ms
256 msGoogle Tag Manager costs a phone 256 ms of main-thread work and 303 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.4 s
A phone's processor spends 2.4 s on main-thread work while loading, 969 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Improve image delivery
150 ms · 50 KiB2 images could be 50 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Use efficient cache lifetimes
150 ms · 25 KiB5 files are served with short cache lifetimes, so returning visitors download them again (25 KiB).
Reduce unused CSS
44 KiBAbout 44 KiB of CSS is downloaded but never applied on this page.
Phones get a much slower page than desktops
Desktop scores 66 but mobile only 38. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 3 ms
3 msYour server sent the HTML in 3 ms, well inside Google's 600 ms guideline.
Core Web Vitals
First Contentful Paint: 9.2 s
9.2 sThe first text or image appears after 9.2 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 19.3 s
19.3 sYour largest element takes 19.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 19.3 s
19.3 sThe page becomes fully interactive after 19.3 s. Good is under 3.8 s.
Speed Index: 9.7 s
9.7 sVisually, the page fills in at 9.7 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 761 ms
761 msScripts block taps and scrolling for 761 ms in total while the page loads. Good is under 200 ms.
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+1%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 79 ms to 79 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+1%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 0.9 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.0 s
1.0 sReal visitors wait 1.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 70 ms
70 msReal visitors wait 70 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.7 s
0.7 sReal visitors see the first content after 0.7 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 263 ms
263 msReal visitors wait 263 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 3.1 MB in 55 requests
3.1 MBYour homepage downloads 3.1 MB in 55 requests on a phone: scripts 2.2 MB (18), images 436 KiB (12) and fonts 412 KiB (12). Under 2 MB keeps phones on slow connections fast.
About 0.9 g of CO₂ per visit
0.89 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.89 g of CO₂e: 106.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
8 text elements with low contrast
8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (5 elements)
All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
3 form fields without a label
3 form fields have no label, so screen readers announce an empty box and autofill guesses.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
2 checks passed
Every image has alt text
All 19 images in the HTML carry an alt attribute.
40 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (68 characters)
Your title is 68 characters, so Google will cut it off around 60: “Jureskogs — Vi ska förändra synen på snabbmat. Vi börjar med smaken.”.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
4 H1 headlines
There are 4 <h1> headlines (“Taco fiesta”, “Chicken Parm” and “DELA GÄRNA DINA SNABBA IDÉER OM SNABBMAT.”). One clear main headline is easier for people and search engines.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
Meta description is long (449 characters)
Your meta description is 449 characters; Google truncates after about 160, so the end of your pitch is cut.
29 internal links, 6 external
The homepage links to 29 pages on jureskogs.se and 6 external pages.
3 checks passed
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.jureskogs.se/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.jureskogs.se/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (946 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without a meta description
https://www.jureskogs.se/cookies has no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
https://www.jureskogs.se/hitta-hit and https://www.jureskogs.se/bestall-har----sa-stanna-till-hos-pa-jureskogs use the same meta description. A description written for each page earns more clicks.
6 pages without an H1
https://www.jureskogs.se/om-oss, https://www.jureskogs.se/cookies, https://www.jureskogs.se/nyheter, https://www.jureskogs.se/nyheter/arlanda, https://www.jureskogs.se/nyheter/ecc and https://www.jureskogs.se/press have no <h1> headline, so visitors and search engines get no clear main topic.
10 internal pages checked
We fetched 10 pages linked from your homepage and read each the way a search engine does.
5 checks passed
Linked pages load
All 10 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 10 pages that loaded have a <title>.
Best practices
3 broken images
3 images failed to load on a phone, for example https://www.jureskogs.se/.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Uncaught TypeError: Cannot read properties of null (reading 'querySelectorAll')”.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
6 of 7 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 283 words of copy
The homepage carries about 283 words of visible text.
3 checks passed
1 call to action
The homepage has 1 call to action, for example “Shop”.
3 short forms
3 short forms (3 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Hotjar.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Hotjar (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
9 cookies set on arrival
9Opening the homepage sets 9 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
18 other companies contacted
Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at jureskogs.se, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- Webflow
- Analytics
- Google Analytics | Google Tag Manager | Hotjar
Company
- Founded
- 2018
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 36 issues on jureskogs.se, including 15 speed issues, 5 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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