Website review, no card needed

jureskogs.se logo

jureskogs.se website review

Visit site (opens in a new tab)Reviewed 20 October 202636 issues · 82 checks

This review found 36 issues worth fixing on jureskogs.se, 13 of them high impact, across 82 checks. The most urgent: minify JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.0 s802 msMay 2Oct 17867 ms
Show as table
DateReal-visitor load time (LCP)
May 2, 2026865 ms
May 9, 2026846 ms
May 16, 2026827 ms
May 23, 2026849 ms
May 30, 2026864 ms
Jun 6, 2026882 ms
Jun 13, 2026900 ms
Jun 20, 2026908 ms
Jun 27, 2026929 ms
Jul 4, 2026948 ms
Jul 11, 2026974 ms
Jul 18, 2026993 ms
Jul 25, 2026996 ms
Aug 1, 2026986 ms
Aug 8, 2026963 ms
Aug 15, 2026926 ms
Aug 22, 2026892 ms
Aug 29, 2026879 ms
Sep 5, 2026841 ms
Sep 12, 2026838 ms
Sep 19, 2026834 ms
Sep 26, 2026835 ms
Oct 3, 2026854 ms
Oct 10, 2026866 ms
Oct 17, 2026867 ms
Real-visitor tap response (INP)75th percentile, phones
83 ms77 msMay 2Oct 1779 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 202679 ms
May 9, 202678 ms
May 16, 202678 ms
May 23, 202679 ms
May 30, 202679 ms
Jun 6, 202680 ms
Jun 13, 202680 ms
Jun 20, 202680 ms
Jun 27, 202680 ms
Jul 4, 202681 ms
Jul 11, 202681 ms
Jul 18, 202682 ms
Jul 25, 202682 ms
Aug 1, 202681 ms
Aug 8, 202680 ms
Aug 15, 202680 ms
Aug 22, 202679 ms
Aug 29, 202679 ms
Sep 5, 202679 ms
Sep 12, 202680 ms
Sep 19, 202680 ms
Sep 26, 202680 ms
Oct 3, 202680 ms
Oct 10, 202680 ms
Oct 17, 202679 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of jureskogs.se (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. jureskogs.se at 0.5 s0.5 s
  2. jureskogs.se at 1.1 s1.1 s
  3. jureskogs.se at 1.6 s1.6 s
  4. jureskogs.se at 2.2 s2.2 s
  5. jureskogs.se at 2.7 s2.7 s
  6. jureskogs.se at 3.2 s3.2 s
  7. jureskogs.se at 3.8 s3.8 s
  8. jureskogs.se at 4.3 s4.3 s

Speed

9 to fix38
  • Minify JavaScript

    4.7 s · 905 KiB

    905 KiB could be saved by minifying JavaScript.

  • Reduce unused JavaScript

    3.6 s · 736 KiB

    About 736 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.6 s faster on a phone.

  • Render-blocking requests

    3.8 s

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.8 s.

  • Mobile performance score: 38

    38/100

    Your mobile performance score is 38 (desktop: 66). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (website-files.com, Google Tag Manager and Hotjar and others), adding 2.7 MB and 1.2 s of main-thread time.

  • website-files.com adds 752 ms

    752 ms

    website-files.com costs a phone 752 ms of main-thread work and 2.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 351 ms. During a long task the page ignores taps.

  • Google Tag Manager adds 256 ms

    256 ms

    Google Tag Manager costs a phone 256 ms of main-thread work and 303 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.4 s

    A phone's processor spends 2.4 s on main-thread work while loading, 969 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    150 ms · 50 KiB

    2 images could be 50 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    150 ms · 25 KiB

    5 files are served with short cache lifetimes, so returning visitors download them again (25 KiB).

  • Reduce unused CSS

    44 KiB

    About 44 KiB of CSS is downloaded but never applied on this page.

  • Phones get a much slower page than desktops

    Desktop scores 66 but mobile only 38. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • First Contentful Paint: 9.2 s

    9.2 s

    The first text or image appears after 9.2 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 19.3 s

    19.3 s

    Your largest element takes 19.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 19.3 s

    19.3 s

    The page becomes fully interactive after 19.3 s. Good is under 3.8 s.

  • Speed Index: 9.7 s

    9.7 s

    Visually, the page fills in at 9.7 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 761 ms

    761 ms

    Scripts block taps and scrolling for 761 ms in total while the page loads. Good is under 200 ms.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 79 ms to 79 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 0.9 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.0 s

    1.0 s

    Real visitors wait 1.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 70 ms

    70 ms

    Real visitors wait 70 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.7 s

    0.7 s

    Real visitors see the first content after 0.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 263 ms

    263 ms

    Real visitors wait 263 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.1 MB in 55 requests

    3.1 MB

    Your homepage downloads 3.1 MB in 55 requests on a phone: scripts 2.2 MB (18), images 436 KiB (12) and fonts 412 KiB (12). Under 2 MB keeps phones on slow connections fast.

  • About 0.9 g of CO₂ per visit

    0.89 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.89 g of CO₂e: 106.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9393
  • 8 text elements with low contrast

    8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (5 elements)

    All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 19 images in the HTML carry an alt attribute.

  • 40 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 10075
  • Title is long (68 characters)

    Your title is 68 characters, so Google will cut it off around 60: “Jureskogs — Vi ska förändra synen på snabbmat. Vi börjar med smaken.”.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 4 H1 headlines

    There are 4 <h1> headlines (“Taco fiesta”, “Chicken Parm” and “DELA GÄRNA DINA SNABBA IDÉER OM SNABBMAT.”). One clear main headline is easier for people and search engines.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • Meta description is long (449 characters)

    Your meta description is 449 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 29 internal links, 6 external

    The homepage links to 29 pages on jureskogs.se and 6 external pages.

3 checks passed
  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.jureskogs.se/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.jureskogs.se/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (946 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix88
  • 1 page without a meta description

    https://www.jureskogs.se/cookies has no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    https://www.jureskogs.se/hitta-hit and https://www.jureskogs.se/bestall-har----sa-stanna-till-hos-pa-jureskogs use the same meta description. A description written for each page earns more clicks.

  • 6 pages without an H1

    https://www.jureskogs.se/om-oss, https://www.jureskogs.se/cookies, https://www.jureskogs.se/nyheter, https://www.jureskogs.se/nyheter/arlanda, https://www.jureskogs.se/nyheter/ecc and https://www.jureskogs.se/press have no <h1> headline, so visitors and search engines get no clear main topic.

  • 10 internal pages checked

    We fetched 10 pages linked from your homepage and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 10 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 10 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9678
  • 3 broken images

    3 images failed to load on a phone, for example https://www.jureskogs.se/.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Uncaught TypeError: Cannot read properties of null (reading 'querySelectorAll')”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    6 of 7 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 283 words of copy

    The homepage carries about 283 words of visible text.

3 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “Shop”.

  • 3 short forms

    3 short forms (3 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Hotjar.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Hotjar (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 9 cookies set on arrival

    9

    Opening the homepage sets 9 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 18 other companies contacted

    Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at jureskogs.se, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
Webflow
Analytics
Google Analytics | Google Tag Manager | Hotjar

Company

Founded
2018

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 36 issues on jureskogs.se, including 15 speed issues, 5 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25