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justrug.com website review

Visit site (opens in a new tab)Reviewed 5 November 202633 issues · 81 checks

This review found 33 issues worth fixing on justrug.com, 10 of them high impact, across 81 checks. The most urgent: main-thread work: 7.6 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.7 s1.4 sMay 16Oct 311.6 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.7 s
May 23, 20261.7 s
May 30, 20261.6 s
Jun 6, 20261.6 s
Jun 13, 20261.6 s
Jun 20, 20261.6 s
Jun 27, 20261.5 s
Jul 4, 20261.5 s
Jul 11, 20261.5 s
Jul 18, 20261.5 s
Jul 25, 20261.5 s
Aug 1, 20261.5 s
Aug 8, 20261.5 s
Aug 15, 20261.5 s
Aug 22, 20261.5 s
Aug 29, 20261.5 s
Sep 5, 20261.5 s
Sep 12, 20261.5 s
Sep 19, 20261.5 s
Sep 26, 20261.5 s
Oct 3, 20261.5 s
Oct 10, 20261.5 s
Oct 17, 20261.5 s
Oct 24, 20261.6 s
Oct 31, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
156 ms117 msMay 16Oct 31151 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026121 ms
May 23, 2026126 ms
May 30, 2026128 ms
Jun 6, 2026133 ms
Jun 13, 2026137 ms
Jun 20, 2026138 ms
Jun 27, 2026138 ms
Jul 4, 2026138 ms
Jul 11, 2026138 ms
Jul 18, 2026137 ms
Jul 25, 2026136 ms
Aug 1, 2026136 ms
Aug 8, 2026137 ms
Aug 15, 2026141 ms
Aug 22, 2026138 ms
Aug 29, 2026137 ms
Sep 5, 2026136 ms
Sep 12, 2026135 ms
Sep 19, 2026138 ms
Sep 26, 2026144 ms
Oct 3, 2026146 ms
Oct 10, 2026146 ms
Oct 17, 2026146 ms
Oct 24, 2026148 ms
Oct 31, 2026151 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of justrug.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. justrug.com at 0.4 s0.4 s
  2. justrug.com at 0.8 s0.8 s
  3. justrug.com at 1.2 s1.2 s
  4. justrug.com at 1.5 s1.5 s
  5. justrug.com at 1.9 s1.9 s
  6. justrug.com at 2.3 s2.3 s
  7. justrug.com at 2.7 s2.7 s
  8. justrug.com at 3.1 s3.1 s

Speed

9 to fix65
  • Main-thread work: 7.6 s

    A phone's processor spends 7.6 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 4,169 HTML elements

    The page has 4,169 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Mobile performance score: 65

    65/100

    Your mobile performance score is 65. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    905 KiB

    15 images could be 905 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused JavaScript

    758 KiB

    About 758 KiB of JavaScript is downloaded but never used on this page.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Clarity, Shopify and one.store and others), adding 1.2 MB and 460 ms of main-thread time.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 366 ms. During a long task the page ignores taps.

  • Shopify adds 158 ms

    158 ms

    Shopify costs a phone 158 ms of main-thread work and 573 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • azurefd.net adds 24 ms

    24 ms

    azurefd.net costs a phone 24 ms of main-thread work and 322 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    216 KiB

    30 files are served with short cache lifetimes, so returning visitors download them again (216 KiB).

  • Reduce unused CSS

    150 ms · 55 KiB

    About 55 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    38 KiB

    Polyfills for old browsers add 38 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 25 ms

    25 ms

    Your server sent the HTML in 25 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Time to Interactive: 19.6 s

    19.6 s

    The page becomes fully interactive after 19.6 s. Good is under 3.8 s.

  • Largest Contentful Paint: 4.5 s

    4.5 s

    Your largest element takes 4.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Total Blocking Time: 603 ms

    603 ms

    Scripts block taps and scrolling for 603 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 21% slower for real visitors

    +21%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 121 ms to 151 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 2.1 s

    2.1 s

    The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

  • Speed Index: 4.0 s

    4.0 s

    Visually, the page fills in at 4.0 s (Speed Index). Good is under 3.4 s.

  • Largest content (LCP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 171 ms

    171 ms

    Real visitors wait 171 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 770 ms

    770 ms

    Real visitors wait 770 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.003

    0.003

    The layout barely moves while loading (CLS 0.003, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 4.8 MB in 406 requests

    4.8 MB

    Your homepage downloads 4.8 MB in 406 requests on a phone: scripts 1.7 MB (108), images 1.6 MB (23) and other files 1.3 MB (262). Under 2 MB keeps phones on slow connections fast.

  • About 1.4 g of CO₂ per visit

    1.37 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.37 g of CO₂e: 164.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9795
  • 10 tap targets too small

    10 tap targets are too small or too close together to hit reliably with a finger.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 41 links without text

    41 visible links have no text or label, so screen readers cannot say where they go.

  • Alternative text of images should not be repeated as text (4 elements)

    Alternative text of images should not be repeated as text: 4 elements on the page fail this check, rated minor by axe-core.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 86 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10092
  • 3 H1 headlines

    There are 3 <h1> headlines (“Quick add”, “Search” and “”). One clear main headline is easier for people and search engines.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 309 internal links, 10 external

    The homepage links to 309 pages on justrug.com and 10 external pages.

6 checks passed
  • Meta description: 101 characters

    Your meta description is 101 characters: “You are just one click away from the most stylish rugs for your house. Start shopping now at JUSTRUG.”.

  • Title: 56 characters

    Your title is a healthy 56 characters: “JUSTRUG | Online Rug Store | Best Designs for Your House”.

  • Canonical URL set

    The canonical URL is https://www.justrug.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.justrug.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,086 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix68
  • 1 page without a title

    /customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    /customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 1 page without a meta description

    /customer_authentication/redirect has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    /customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page slow to respond

    /customer_authentication/redirect took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 153 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    9 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

2 to fixGoogle 7791
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_EMPTY_RESPONSE”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    11 of 12 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix64
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 842 words of copy

    The homepage carries about 842 words of visible text.

4 checks passed
  • 4 calls to action

    The homepage has 4 calls to action, for example “Subscribe”, “Track Your Order” and “Contact Us”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 21 cookies set on arrival

    21

    Opening the homepage sets 21 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 42 other companies contacted

    Loading the homepage contacts 42 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at justrug.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 11 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Blockify Fraud Filter · Microsoft Clarity · Judge Me Reviews · Apippa Custom Price Calc · Region Restrictions · Easify Product Options · chimpstatic.com · trustpilot.com · trafficmanager.net · one.store · cloudfront.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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