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kabrita.ae website review

Visit site (opens in a new tab)Reviewed 13 November 202643 issues · 89 checks

This review found 43 issues worth fixing on kabrita.ae, 16 of them high impact, across 89 checks. The most urgent: page weight: 73.1 MB in 405 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.4 s2.6 sMay 23Nov 72.7 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20263.2 s
May 30, 20263.1 s
Jun 6, 20263.1 s
Jun 13, 20263.2 s
Jun 20, 20263.2 s
Jun 27, 20263.2 s
Jul 4, 20263.3 s
Jul 11, 20263.1 s
Jul 18, 20263.2 s
Jul 25, 20263.2 s
Aug 1, 20263.3 s
Aug 8, 20263.3 s
Aug 15, 20263.2 s
Aug 22, 20263.0 s
Aug 29, 20263.0 s
Sep 5, 20263.0 s
Sep 12, 20263.0 s
Sep 19, 20263.0 s
Sep 26, 20263.0 s
Oct 3, 20263.0 s
Oct 10, 20262.9 s
Oct 17, 20262.8 s
Oct 24, 20262.7 s
Oct 31, 20262.7 s
Nov 7, 20262.7 s
Real-visitor tap response (INP)75th percentile, phones
375 ms239 msMay 23Nov 7349 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026255 ms
May 30, 2026260 ms
Jun 6, 2026271 ms
Jun 13, 2026270 ms
Jun 20, 2026269 ms
Jul 4, 2026270 ms
Aug 1, 2026308 ms
Aug 8, 2026324 ms
Aug 15, 2026326 ms
Aug 22, 2026333 ms
Sep 5, 2026359 ms
Sep 12, 2026343 ms
Sep 19, 2026347 ms
Sep 26, 2026340 ms
Oct 3, 2026325 ms
Oct 10, 2026320 ms
Oct 17, 2026321 ms
Oct 24, 2026323 ms
Oct 31, 2026345 ms
Nov 7, 2026349 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of kabrita.ae (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. kabrita.ae at 1.4 s1.4 s
  2. kabrita.ae at 2.9 s2.9 s
  3. kabrita.ae at 4.3 s4.3 s
  4. kabrita.ae at 5.8 s5.8 s
  5. kabrita.ae at 7.2 s7.2 s
  6. kabrita.ae at 8.7 s8.7 s
  7. kabrita.ae at 10.1 s10.1 s
  8. kabrita.ae at 11.6 s11.6 s

Speed

11 to fix46
  • Render-blocking requests

    1.1 s

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Main-thread work: 10.4 s

    A phone's processor spends 10.4 s on main-thread work while loading, 4.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 46

    46/100

    Your mobile performance score is 46. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Klaviyo and Facebook and others), adding 2.5 MB and 2.1 s of main-thread time.

  • Reduce unused JavaScript

    1.0 MB

    About 1.0 MB of JavaScript is downloaded but never used on this page.

  • Google Tag Manager adds 913 ms

    913 ms

    Google Tag Manager costs a phone 913 ms of main-thread work and 867 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    541 KiB

    29 files are served with short cache lifetimes, so returning visitors download them again (541 KiB).

  • Klaviyo adds 322 ms

    322 ms

    Klaviyo costs a phone 322 ms of main-thread work and 711 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 288 ms. During a long task the page ignores taps.

  • 1,868 HTML elements

    The page has 1,868 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • gameball.co adds 101 ms

    101 ms

    gameball.co costs a phone 101 ms of main-thread work and 400 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    199 KiB

    12 images could be 199 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused CSS

    49 KiB

    About 49 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    46 KiB

    Polyfills for old browsers add 46 KiB JavaScript that modern phones do not need.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 21 ms

    21 ms

    Your server sent the HTML in 21 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix50
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 31.1 s

    31.1 s

    The page becomes fully interactive after 31.1 s. Good is under 3.8 s.

  • Speed Index: 13.6 s

    13.6 s

    Visually, the page fills in at 13.6 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.8 s

    1.8 s

    Scripts block taps and scrolling for 1.8 s in total while the page loads. Good is under 200 ms.

  • Largest Contentful Paint: 4.7 s

    4.7 s

    Your largest element takes 4.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “restful-nights-sm”.

  • Real-user LCP: 3.0 s

    3.0 s

    Real visitors wait 3.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Tap response (INP) got 35% slower for real visitors

    +35%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 255 ms to 349 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.7 s

    2.7 s

    Real visitors see the first content after 2.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for your server to start answering (75th percentile). Good is under 800 ms.

4 checks passed
  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Largest content (LCP) got 15% faster for real visitors

    -15%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 3.2 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.7 s

    1.7 s

    The first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.012

    0.012

    The layout barely moves while loading (CLS 0.012, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 73.1 MB in 405 requests

    73.1 MB

    Your homepage downloads 73.1 MB in 405 requests on a phone: media 67.5 MB (8), scripts 2.8 MB (165) and other files 960 KiB (131). Under 2 MB keeps phones on slow connections fast.

  • About 20.7 g of CO₂ per visit

    20.73 g

    By the Sustainable Web Design model, a visit to your homepage emits about 20.73 g of CO₂e: 2487.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 8088
  • 12 buttons without a name

    12 buttons have no accessible name, so screen readers announce just “button”.

  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • Frames without titles

    3 frames have no title, so screen-reader users cannot tell what they contain.

  • Interactive controls must not be nested (1 element)

    Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (7 elements)

    All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

1 checks passed
  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 7 failed. 6 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8594
  • Structured data has 1 problem

    Structured data found (BreadcrumbList, Organization and WebSite) but with 1 problem, for example “Organization: logo is not an absolute URL ("//kabrita.ae/cdn/shop/files/Kabrita_logo_transp.png?cro…”.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 83 internal links, 8 external

    The homepage links to 83 pages on kabrita.ae and 8 external pages.

7 checks passed
  • Meta description: 156 characters

    Your meta description is 156 characters: “استكشف مجموعتنا من منتجات حليب الماعز عالية الجودة، المصممة خصيصًا لتلبية احتياجات طفلك الغذائية. اكتشف الفوائد الطبيعي…”.

  • One H1 headline

    Your main headline reads: “حليب ماعز هولندي للأطفال عالي الجودة”.

  • Title: 50 characters

    Your title is a healthy 50 characters: “حليب ماعز هولندي للأطفال عالي الجودة – Kabrita UAE”.

  • Canonical URL set

    The canonical URL is https://kabrita.ae/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://kabrita.ae/sitemap.xml.

AI search readiness

100
3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • llms.txt published

    The site publishes https://kabrita.ae/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 2 pages without a meta description

    https://kabrita.ae/collections/all and https://kabrita.ae/pages/which-formula-to-choose have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages without an H1

    https://kabrita.ae/pages/about-us and https://kabrita.ae/pages/which-formula-to-choose have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 pages with very little text

    https://kabrita.ae/collections/all-products, https://kabrita.ae/pages/faqs, https://kabrita.ae/collections/kabrita-1-goat-milk-formula, https://kabrita.ae/collections/kabrita-2-goat-milk-formula, https://kabrita.ae/collections/kabrita-3-goat-milk-formula and https://kabrita.ae/collections/kabrita-4 and 9 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 30 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 5488
  • Deprecated browser APIs

    The page uses 2 deprecated browser APIs that will stop working in future browsers (“Fenced Frame API is deprecated and scheduled for removal.”).

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    47 of 49 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

6 to fix56
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 53 words

    The homepage has only about 53 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 12 testimonial or review blocks and 5 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 27 cookies set on arrival

    27

    Opening the homepage sets 27 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 43 other companies contacted

    Loading the homepage contacts 43 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at kabrita.ae, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 6 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Gameball · Elevar Conversion Tracking · Klaviyo Email Marketing Sms · Judge Me Reviews · rechargecdn.com · cloudfront.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

  • The footer still says © 2025.

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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