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kailh.net website review

Visit site (opens in a new tab)Reviewed 8 November 202624 issues · 77 checks

This review found 24 issues worth fixing on kailh.net, 3 of them high impact, across 77 checks. The most urgent: 20 text elements with low contrast. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.0 s809 msMay 16Oct 31852 ms
Show as table
DateReal-visitor load time (LCP)
May 16, 2026906 ms
May 23, 2026900 ms
May 30, 2026866 ms
Jun 6, 2026848 ms
Jun 13, 2026844 ms
Jun 20, 2026848 ms
Jun 27, 2026859 ms
Jul 4, 2026880 ms
Jul 11, 2026904 ms
Jul 18, 2026928 ms
Jul 25, 2026923 ms
Aug 1, 2026913 ms
Aug 8, 2026921 ms
Aug 15, 2026914 ms
Aug 22, 2026934 ms
Aug 29, 2026978 ms
Sep 5, 2026952 ms
Sep 12, 2026945 ms
Sep 19, 2026910 ms
Sep 26, 2026842 ms
Oct 3, 2026860 ms
Oct 10, 2026844 ms
Oct 17, 2026831 ms
Oct 24, 2026856 ms
Oct 31, 2026852 ms
Real-visitor tap response (INP)75th percentile, phones
96 ms85 msMay 16Oct 3186 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202687 ms
May 23, 202687 ms
May 30, 202686 ms
Jun 6, 202687 ms
Jun 13, 202688 ms
Jun 20, 202688 ms
Jun 27, 202687 ms
Jul 4, 202687 ms
Jul 11, 202687 ms
Jul 18, 202687 ms
Jul 25, 202687 ms
Aug 1, 202687 ms
Aug 8, 202688 ms
Aug 15, 202687 ms
Aug 22, 202687 ms
Aug 29, 202688 ms
Sep 5, 202692 ms
Sep 12, 202695 ms
Sep 19, 202692 ms
Sep 26, 202692 ms
Oct 3, 202692 ms
Oct 10, 202688 ms
Oct 17, 202688 ms
Oct 24, 202687 ms
Oct 31, 202686 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of kailh.net (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. kailh.net at 0.7 s0.7 s
  2. kailh.net at 1.3 s1.3 s
  3. kailh.net at 2.0 s2.0 s
  4. kailh.net at 2.6 s2.6 s
  5. kailh.net at 3.3 s3.3 s
  6. kailh.net at 4.0 s4.0 s
  7. kailh.net at 4.6 s4.6 s
  8. kailh.net at 5.3 s5.3 s

Speed

5 to fix90
  • Improve image delivery

    100 ms · 415 KiB

    12 images could be 415 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 100 ms faster on a phone.

  • Render-blocking requests

    350 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.

  • Main-thread work: 2.7 s

    A phone's processor spends 2.7 s on main-thread work while loading, 510 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 2,702 HTML elements

    The page has 2,702 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Shopify adds 176 ms

    176 ms

    Shopify costs a phone 176 ms of main-thread work and 408 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 3 third-party services on the page

    3 third-party services load with your homepage (Shopify, Klaviyo and shop.app), adding 560 KiB and 237 ms of main-thread time.

  • Use efficient cache lifetimes

    150 ms · 32 KiB

    6 files are served with short cache lifetimes, so returning visitors download them again (32 KiB).

  • Reduce unused CSS

    110 ms · 37 KiB

    About 37 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 110 ms faster on a phone.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 57 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Reduce unused JavaScript

    44 KiB

    About 44 KiB of JavaScript is downloaded but never used on this page.

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Mobile performance score: 90

    90/100

    Your mobile performance score is 90. That is in Google's “good” band (90 and up).

  • Server response: 12 ms

    12 ms

    Your server sent the HTML in 12 ms, well inside Google's 600 ms guideline.

Core Web Vitals

3 to fix100
  • Largest Contentful Paint: 3.3 s

    3.3 s

    Your largest element takes 3.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • First Contentful Paint: 2.2 s

    2.2 s

    The first text or image appears after 2.2 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 4.7 s

    4.7 s

    The page becomes fully interactive after 4.7 s. Good is under 3.8 s.

  • Tap response (INP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 87 ms to 86 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 0.9 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 0.9 s

    0.9 s

    Real visitors wait 0.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 93 ms

    93 ms

    Real visitors wait 93 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 412 ms

    412 ms

    Real visitors wait 412 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 2.7 s

    2.7 s

    Visually, the page fills in at 2.7 s (Speed Index), inside the 3.4 s “good” threshold.

  • Cumulative Layout Shift: 0.002

    0.002

    The layout barely moves while loading (CLS 0.002, good is under 0.1).

  • Total Blocking Time: 4 ms

    4 ms

    Scripts block the page for only 4 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix81
  • Page weight: 2.5 MB in 247 requests

    2.5 MB

    Your homepage downloads 2.5 MB in 247 requests on a phone: images 980 KiB (25), other files 746 KiB (90) and scripts 609 KiB (119). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Kailh-Switch-Tester-4_63471cac-af54-4801-9eae-56f83ff6044e.j is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 0.7 g of CO₂ per visit

    0.72 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.72 g of CO₂e: 85.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9395
  • 20 text elements with low contrast

    20 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 7 tap targets too small

    7 tap targets are too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (23 elements)

    All page content should be contained by landmarks: 23 elements on the page fail this check, rated moderate by axe-core.

2 checks passed
  • Every image has alt text

    All 160 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9286
  • Title is long (74 characters)

    Your title is 74 characters, so Google will cut it off around 60: “Kailh | Professional Mechanical Keyboard and Mouse Switches – Kailh switch”.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • One H1 headline

    Your <h1> is empty.

  • 184 internal links, 13 external

    The homepage links to 184 pages on kailh.net and 13 external pages.

6 checks passed
  • Meta description: 85 characters

    Your meta description is 85 characters: “Leading mechanical keyboard switches with stable performance and tactile typing feel.”.

  • Canonical URL set

    The canonical URL is https://www.kailh.net/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.kailh.net/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,007 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.kailh.net/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix68
  • 1 page without a title

    https://www.kailh.net/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://www.kailh.net/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 2 pages without a meta description

    https://www.kailh.net/customer_authentication/redirect and https://www.kailh.net/collections/new-arrivals have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://www.kailh.net/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 76 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

Google 96100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    42 of 52 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix75
  • Thin social proof

    Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 602 words of copy

    The homepage carries about 602 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “LEARN MORE” and “SHOP NOW”.

  • 34 calls to action

    The homepage has 34 calls to action, for example “Learn more”, “Shop Now” and “Quick buy”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 8 cookies set on arrival

    8

    Opening the homepage sets 8 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 10 other companies contacted

    Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at kailh.net, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 4 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Judge Me Reviews · Inbox · Pagefly Ai Page Builder · Klaviyo Email Marketing Sms

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 24 issues on kailh.net, including 8 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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