Website review, no card needed
kanine.com website review
Visit site (opens in a new tab)Reviewed 7 November 202639 issues · 83 checks
This review found 39 issues worth fixing on kanine.com, 14 of them high impact, across 83 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
74C- #69,267 of 98,360 reviewed websitesbeats 26%
- #42,086 of 53,692 online storesbeats 18%
- #39,461 of 48,697 Shopify storesbeats 16%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.8 s |
| May 23, 2026 | 1.8 s |
| May 30, 2026 | 1.9 s |
| Jun 6, 2026 | 1.9 s |
| Jun 13, 2026 | 1.9 s |
| Jun 20, 2026 | 2.0 s |
| Jun 27, 2026 | 1.9 s |
| Jul 4, 2026 | 1.9 s |
| Jul 11, 2026 | 1.8 s |
| Jul 18, 2026 | 1.9 s |
| Jul 25, 2026 | 1.9 s |
| Aug 1, 2026 | 2.0 s |
| Aug 8, 2026 | 2.2 s |
| Aug 15, 2026 | 2.0 s |
| Aug 22, 2026 | 1.9 s |
| Aug 29, 2026 | 1.9 s |
| Sep 5, 2026 | 1.7 s |
| Sep 12, 2026 | 1.7 s |
| Sep 19, 2026 | 1.7 s |
| Sep 26, 2026 | 1.6 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 1.4 s |
| Oct 17, 2026 | 1.4 s |
| Oct 24, 2026 | 1.5 s |
| Oct 31, 2026 | 1.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 101 ms |
| May 23, 2026 | 97 ms |
| May 30, 2026 | 97 ms |
| Jun 6, 2026 | 100 ms |
| Jun 13, 2026 | 104 ms |
| Jun 20, 2026 | 113 ms |
| Jun 27, 2026 | 114 ms |
| Jul 4, 2026 | 116 ms |
| Jul 11, 2026 | 116 ms |
| Jul 18, 2026 | 113 ms |
| Jul 25, 2026 | 118 ms |
| Aug 1, 2026 | 117 ms |
| Aug 8, 2026 | 122 ms |
| Aug 15, 2026 | 114 ms |
| Aug 22, 2026 | 112 ms |
| Aug 29, 2026 | 113 ms |
| Sep 5, 2026 | 112 ms |
| Sep 12, 2026 | 113 ms |
| Sep 19, 2026 | 111 ms |
| Sep 26, 2026 | 106 ms |
| Oct 3, 2026 | 104 ms |
| Oct 10, 2026 | 101 ms |
| Oct 17, 2026 | 104 ms |
| Oct 24, 2026 | 104 ms |
| Oct 31, 2026 | 107 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
1.1 s6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
Mobile performance score: 43
43/100Your mobile performance score is 43. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 5.5 s
A phone's processor spends 5.5 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,334 HTML elements
The page has 3,334 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
900 ms · 4.7 MB35 images could be 4.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 900 ms faster on a phone.
Shopify adds 76 ms
76 msShopify costs a phone 76 ms of main-thread work and 488 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
8 third-party services on the page
8 third-party services load with your homepage (loox.io, Hotjar and Shopify and others), adding 788 KiB and 436 ms of main-thread time.
Reduce unused JavaScript
150 ms · 138 KiBAbout 138 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
7 long tasks on the main thread
7 long tasks block the main thread while loading, the longest for 229 ms. During a long task the page ignores taps.
Minify JavaScript
150 ms · 4 KiB4 KiB could be saved by minifying JavaScript.
Use efficient cache lifetimes
44 KiB12 files are served with short cache lifetimes, so returning visitors download them again (44 KiB).
Reduce unused CSS
40 KiBAbout 40 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 7 ms
7 msYour server sent the HTML in 7 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 18.7 s
18.7 sYour largest element takes 18.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 30.9 s
30.9 sThe page becomes fully interactive after 30.9 s. Good is under 3.8 s.
Cumulative Layout Shift: 0.813
0.813The layout shifts by 0.813 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Real-user LCP: 3.0 s
3.0 sReal visitors wait 3.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 2.4 s
2.4 sReal visitors see the first content after 2.4 s (75th percentile). Good is under 1.8 s.
Speed Index: 4.3 s
4.3 sVisually, the page fills in at 4.3 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 246 ms
246 msScripts block taps and scrolling for 246 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) held steady for real visitors
+7%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 101 ms to 107 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user CLS: 0.02
0.02For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.
Largest content (LCP) got 15% faster for real visitors
-15%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.7 s
1.7 sThe first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.
Images and page weight
Page weight: 9.6 MB in 453 requests
9.6 MBYour homepage downloads 9.6 MB in 453 requests on a phone: images 7.8 MB (214), scripts 710 KiB (120) and other files 672 KiB (81). Under 2 MB keeps phones on slow connections fast.
9 images far larger than shown
4.0 MB9 images are downloaded at several times the size a phone draws them, for example MBB_289d591d-8ff4-4048-8133-6d6a470ef74e.jpg at 5,000 px wide, shown at 360 px. Resized copies would save about 4.0 MB.
2 images over 500 KB
2 images weigh 3.0 MB together. On a phone connection a single image that size takes seconds.
8 images below the first screen load straight away
8 images further down the page (4.0 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
3 images in older formats
3 images (1.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 2.7 g of CO₂ per visit
2.72 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.72 g of CO₂e: 326.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
4 text elements with low contrast
4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Summary elements must have discernible text (1 element)
Summary elements must have discernible text: 1 element on the page fails this check, rated serious by axe-core.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (31 elements)
All page content should be contained by landmarks: 31 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
58 form fields without a label
58 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings should not be empty (20 elements)
Headings should not be empty: 20 elements on the page fail this check, rated minor by axe-core.
9 links without text
9 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h1 → h3, h3 → h6 and h3 → h5), which makes the page harder to scan with a screen reader.
1 checks passed
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 8 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (122 characters)
Your title is 122 characters, so Google will cut it off around 60: “Kanine | Premium Dog Apparel | Tommy Hilfiger, Ralph Lauren, Arsenal – Kanine | Premium D…”.
2 H1 headlines
There are 2 <h1> headlines (“Helping You Redefine Pet Fashion and Accessories” and “The Greatest Pet Beds Are Now Available”). One clear main headline is easier for people and search engines.
Meta description is long (171 characters)
Your meta description is 171 characters; Google truncates after about 160, so the end of your pitch is cut.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
310 internal links, 17 external
The homepage links to 310 pages on kanine.com and 17 external pages.
5 checks passed
Canonical URL set
The canonical URL is https://www.kanine.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.kanine.com/sitemap.xml.
AI search readiness
Parts of the site are closed to 1 AI crawler
Your robots.txt lets ChatGPT (ChatGPT-User) read the homepage but closes other sections to them, so answers about those pages can't cite you.
3 checks passed
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (3,039 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.kanine.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 links to non-canonical URLs
Your homepage links to 2 pages by a URL that isn't their canonical one, for example https://www.kanine.com/collections/sports/Tottenham-Hotspurs+Arsenal+Manchester-United, whose canonical is https://www.kanine.com/collections/sports. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
2 pages slow to respond
https://www.kanine.com/collections/bowls-water-feeders and https://www.kanine.com/collections/mats-beds took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 105 found) and read each the way a search engine does.
6 checks passed
Linked pages load
7 pages of 15 loaded without an error (the rest turned automated requests away).
Every page has a meta description
All 7 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 7 pages that loaded have a <title>.
Best practices
11 small tap targets
11 of 40 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 576 words of copy
The homepage carries about 576 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Now” and “Shop Here”.
13 calls to action
The homepage has 13 calls to action, for example “Shop”, “Contact” and “Shop Now”.
5 short forms
5 short forms (1 field at most) are right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 447 testimonial or review blocks, 40 customer or partner logos, a star rating and 1 trust badge.
Analytics in place
Analytics detected: Hotjar.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
17 cookies set on arrival
17Opening the homepage sets 17 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
23 other companies contacted
Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at kanine.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
No apps were seen in the code your storefront loads.
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Company
- Headquarters
- Dublin
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 39 issues on kanine.com, including 14 speed issues, 4 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.