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karaca.co.uk website review

Visit site (opens in a new tab)Reviewed 6 November 202648 issues · 94 checks

This review found 48 issues worth fixing on karaca.co.uk, 15 of them high impact, across 94 checks. The most urgent: main-thread work: 21.0 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.8 s1.3 sMay 16Oct 311.5 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.4 s
May 23, 20261.4 s
May 30, 20261.5 s
Jun 6, 20261.5 s
Jun 13, 20261.5 s
Jun 20, 20261.5 s
Jun 27, 20261.5 s
Jul 4, 20261.6 s
Jul 11, 20261.7 s
Jul 18, 20261.7 s
Jul 25, 20261.6 s
Aug 1, 20261.5 s
Aug 8, 20261.4 s
Aug 15, 20261.3 s
Aug 22, 20261.3 s
Aug 29, 20261.3 s
Sep 5, 20261.3 s
Sep 12, 20261.4 s
Sep 19, 20261.4 s
Sep 26, 20261.5 s
Oct 3, 20261.5 s
Oct 10, 20261.5 s
Oct 17, 20261.5 s
Oct 24, 20261.5 s
Oct 31, 20261.5 s
Real-visitor tap response (INP)75th percentile, phones
139 ms104 msMay 16Oct 31118 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026118 ms
May 23, 2026119 ms
May 30, 2026122 ms
Jun 6, 2026123 ms
Jun 13, 2026126 ms
Jun 20, 2026128 ms
Jun 27, 2026129 ms
Jul 4, 2026130 ms
Jul 11, 2026135 ms
Jul 18, 2026129 ms
Jul 25, 2026118 ms
Aug 1, 2026112 ms
Aug 8, 2026112 ms
Aug 15, 2026112 ms
Aug 22, 2026113 ms
Aug 29, 2026112 ms
Sep 5, 2026108 ms
Sep 12, 2026109 ms
Sep 19, 2026109 ms
Sep 26, 2026110 ms
Oct 3, 2026112 ms
Oct 10, 2026112 ms
Oct 17, 2026113 ms
Oct 24, 2026116 ms
Oct 31, 2026118 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of karaca.co.uk (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. karaca.co.uk at 1.2 s1.2 s
  2. karaca.co.uk at 2.4 s2.4 s
  3. karaca.co.uk at 3.6 s3.6 s
  4. karaca.co.uk at 4.8 s4.8 s
  5. karaca.co.uk at 6.0 s6.0 s
  6. karaca.co.uk at 7.2 s7.2 s
  7. karaca.co.uk at 8.3 s8.3 s
  8. karaca.co.uk at 9.5 s9.5 s

Speed

12 to fix52
  • Main-thread work: 21.0 s

    A phone's processor spends 21.0 s on main-thread work while loading, 3.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Render-blocking requests

    1.3 s

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

  • 3,803 HTML elements

    The page has 3,803 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Clarity, Google Tag Manager and Intercom and others), adding 1.9 MB and 2.0 s of main-thread time.

  • Mobile performance score: 52

    52/100

    Your mobile performance score is 52. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    300 ms · 653 KiB

    About 653 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Clarity adds 439 ms

    439 ms

    Clarity costs a phone 439 ms of main-thread work and 31 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 321 ms

    321 ms

    Google Tag Manager costs a phone 321 ms of main-thread work and 176 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    308 KiB

    19 files are served with short cache lifetimes, so returning visitors download them again (308 KiB).

  • Shopify adds 200 ms

    200 ms

    Shopify costs a phone 200 ms of main-thread work and 861 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Intercom adds 260 ms

    260 ms

    Intercom costs a phone 260 ms of main-thread work and 229 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 14 long tasks on the main thread

    14 long tasks block the main thread while loading, the longest for 280 ms. During a long task the page ignores taps.

  • Improve image delivery

    150 ms · 187 KiB

    11 images could be 187 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused CSS

    150 ms · 24 KiB

    About 24 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    20 KiB

    Polyfills for old browsers add 20 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 101 ms

    101 ms

    Your server sent the HTML in 101 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 11.5 s

    11.5 s

    Your largest element takes 11.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 19.4 s

    19.4 s

    The page becomes fully interactive after 19.4 s. Good is under 3.8 s.

  • Speed Index: 6.1 s

    6.1 s

    Visually, the page fills in at 6.1 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 599 ms

    599 ms

    Scripts block taps and scrolling for 599 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • 8 images without width and height

    8 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 118 ms to 118 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 112 ms

    112 ms

    Real visitors wait 112 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 313 ms

    313 ms

    Real visitors wait 313 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.006

    0.006

    The layout barely moves while loading (CLS 0.006, good is under 0.1).

Images and page weight

4 to fix36
  • Page weight: 5.3 MB in 476 requests

    5.3 MB

    Your homepage downloads 5.3 MB in 476 requests on a phone: images 2.0 MB (66), scripts 1.6 MB (83) and other files 1.5 MB (294). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    9522524749854_412c07ad-baff-423e-9bad-6f91956c5123.webp weighs 1.1 MB. On a phone connection a single image that size takes seconds.

  • 6 images in older formats

    6 images (1.8 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • An image on the first screen is lazy-loaded

    Bf-mobil_ac5638bb-6d43-48ea-b278-950b0494ae08.gif is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 1.5 g of CO₂ per visit

    1.52 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.52 g of CO₂e: 181.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

10 to fixGoogle 7786
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 12 text elements with low contrast

    12 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 6 tap targets too small

    6 tap targets are too small or too close together to hit reliably with a finger.

  • 33 images without alt text

    33 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 25 links without text

    25 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Alternative text of images should not be repeated as text (7 elements)

    Alternative text of images should not be repeated as text: 7 elements on the page fail this check, rated minor by axe-core.

  • ARIA role should be appropriate for the element (2 elements)

    ARIA role should be appropriate for the element: 2 elements on the page fail this check, rated minor by axe-core.

1 checks passed
  • 40 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 9 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9283
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (20 characters)

    Your title is only 20 characters: “Welcome to Karaca UK”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 452 internal links, 26 external

    The homepage links to 452 pages on karaca.co.uk and 26 external pages.

6 checks passed
  • Meta description: 136 characters

    Your meta description is 136 characters: “Karaca UK is the home of high-quality homeware products from cookware to bath accessories to help you create your dream…”.

  • Canonical URL set

    The canonical URL is https://www.karaca.co.uk/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.karaca.co.uk/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (2 of 6 facts)

    Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,590 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.karaca.co.uk/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix78
  • 4 pages share 2 titles

    https://www.karaca.co.uk/pages/faq-help and https://www.karaca.co.uk/pages/faq-hilfe all use the title “FAQ & Help – Karaca”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

  • 8 pages without a meta description

    https://www.karaca.co.uk/pages/contact, https://www.karaca.co.uk/pages/faq-help, https://www.karaca.co.uk/pages/order-tracking, https://www.karaca.co.uk/pages/faq-hilfe, https://www.karaca.co.uk/pages/sendungsverfolgung and https://www.karaca.co.uk/collections/small-appliances and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 links to non-canonical URLs

    Your homepage links to 2 pages by a URL that isn't their canonical one, for example https://www.karaca.co.uk/pages/faq-hilfe, whose canonical is https://www.karaca.co.uk/pages/faq-help. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 4 pages without an H1

    https://www.karaca.co.uk/pages/contact, https://www.karaca.co.uk/pages/faq-help, https://www.karaca.co.uk/pages/faq-hilfe and https://www.karaca.co.uk/pages/karaca-augmented-reality have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 186 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

5 to fixGoogle 6969
  • 1 broken image

    1 image failed to load on a phone, for example https://www.karaca.co.uk/.

  • 16 small tap targets

    16 of 68 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 34 distorted images

    34 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix78
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 3 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • About 610 words of copy

    The homepage carries about 610 words of visible text.

6 checks passed
  • 16 calls to action

    The homepage has 16 calls to action, for example “Apply Changes”, “Contact” and “Sign up”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 25 cookies set on arrival

    25

    Opening the homepage sets 25 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 54 other companies contacted

    Loading the homepage contacts 54 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at karaca.co.uk, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 7 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Consentmo Gdpr · Microsoft Clarity · Judge Me Reviews · Insider · Gdpr Backpack · Simple Social Login · trustpilot.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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