karat24.ch website review

About 214 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.

Your mobile performance score is 63. Pages that score under 90 lose visitors before the first paint.

About 49 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

The page has 2,030 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 images could be 190 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

3 long tasks block the main thread while loading, the longest for 192 ms. During a long task the page ignores taps.

5 third-party services load with your homepage (JSDelivr CDN, Google Tag Manager and Shopify and others), adding 464 KiB and 130 ms of main-thread time.

Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

4 files are served with short cache lifetimes, so returning visitors download them again (10 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 KiB could be saved by minifying JavaScript.

Your largest element takes 7.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The first text or image appears after 3.5 s on a phone. Good is under 1.8 s.

The page becomes fully interactive after 7.7 s. Good is under 3.8 s.

Visually, the page fills in at 5.8 s (Speed Index). Good is under 3.4 s.

4 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.7 MB in 214 requests on a phone: images 1.1 MB (71), other files 875 KiB (92) and scripts 565 KiB (41). Under 2 MB keeps phones on slow connections fast.

1 image (41 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.77 g of CO₂e: 92.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

[role="img"] and [role="image"] elements must have alternative text: 4 elements on the page fail this check, rated serious by axe-core.

4 tap targets are too small or too close together to hit reliably with a finger.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

4 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 118 elements on the page fail this check, rated moderate by axe-core.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

8 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h1 → h3 and h1 → h3), which makes the page harder to scan with a screen reader.

Elements with visible text labels do not have matching accessible names. (1 element).

There are 2 <h1> headlines (“Karat24” and “Über 50 Teppiche & Läufer auf Mass”). One clear main headline is easier for people and search engines.

Your meta description is 167 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 273 pages on karat24.ch and 2 external pages.

Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://karat24.ch/pages/kontakt, https://karat24.ch/pages/b2b, https://karat24.ch/pages/fussmatten, https://karat24.ch/pages/teppiche-bodenbelage and https://karat24.ch/collections/cv-bodenbelage have no meta description, so Google writes the search snippet from whatever text it finds.

https://karat24.ch/pages/b2b has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 109 found) and read each the way a search engine does.

3 images failed to load on a phone, for example https://karat24.ch/cdn/shop/files/icon-modal-pdp.jpg?v=11205.

3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

1 image is served at too low a resolution for sharp phone screens.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 737 words of visible text.

Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 9 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.