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karsnuts.com website review

Visit site (opens in a new tab)Reviewed 20 October 202630 issues · 69 checks

This review found 30 issues worth fixing on karsnuts.com, 10 of them high impact, across 69 checks. The most urgent: fontAwesome CDN adds 1.2 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.

Real-visitor load time (LCP)75th percentile, phones
1.8 s1.6 sMay 2Oct 171.6 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.8 s
May 9, 20261.7 s
May 16, 20261.7 s
May 23, 20261.7 s
May 30, 20261.7 s
Jun 6, 20261.7 s
Jun 13, 20261.7 s
Jun 20, 20261.7 s
Jun 27, 20261.7 s
Jul 4, 20261.8 s
Jul 11, 20261.7 s
Jul 18, 20261.7 s
Jul 25, 20261.7 s
Aug 1, 20261.6 s
Aug 8, 20261.6 s
Aug 15, 20261.6 s
Aug 22, 20261.7 s
Aug 29, 20261.7 s
Sep 5, 20261.7 s
Sep 12, 20261.7 s
Sep 19, 20261.8 s
Sep 26, 20261.7 s
Oct 3, 20261.7 s
Oct 10, 20261.6 s
Oct 17, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
123 ms106 msMay 2Oct 17121 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026113 ms
May 9, 2026110 ms
May 16, 2026108 ms
May 23, 2026110 ms
May 30, 2026112 ms
Jun 6, 2026120 ms
Jun 13, 2026121 ms
Jun 20, 2026120 ms
Jun 27, 2026120 ms
Jul 4, 2026120 ms
Jul 11, 2026121 ms
Jul 18, 2026121 ms
Jul 25, 2026121 ms
Aug 1, 2026120 ms
Aug 8, 2026120 ms
Aug 15, 2026121 ms
Aug 22, 2026121 ms
Aug 29, 2026120 ms
Sep 5, 2026119 ms
Sep 12, 2026119 ms
Sep 19, 2026119 ms
Sep 26, 2026119 ms
Oct 3, 2026121 ms
Oct 10, 2026121 ms
Oct 17, 2026121 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of karsnuts.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. karsnuts.com at 1.2 s1.2 s
  2. karsnuts.com at 2.4 s2.4 s
  3. karsnuts.com at 3.5 s3.5 s
  4. karsnuts.com at 4.7 s4.7 s
  5. karsnuts.com at 5.9 s5.9 s
  6. karsnuts.com at 7.1 s7.1 s
  7. karsnuts.com at 8.3 s8.3 s
  8. karsnuts.com at 9.4 s9.4 s

Speed

8 to fix
  • FontAwesome CDN adds 1.2 s

    1.2 s

    FontAwesome CDN costs a phone 1.2 s of main-thread work and 102 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 11.2 s

    A phone's processor spends 11.2 s on main-thread work while loading, 6.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (FontAwesome CDN, Google CDN and VWO and others), adding 3.5 MB and 3.5 s of main-thread time.

  • Google CDN adds 811 ms

    811 ms

    Google CDN costs a phone 811 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • VWO adds 490 ms

    490 ms

    VWO costs a phone 490 ms of main-thread work and 162 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 280 ms

    280 ms

    Klaviyo costs a phone 280 ms of main-thread work and 323 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • rebuyengine.com adds 238 ms

    238 ms

    rebuyengine.com costs a phone 238 ms of main-thread work and 319 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,188 HTML elements

    The page has 2,188 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 9 ms

    9 ms

    Your server sent the HTML in 9 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix50
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.28

    0.28

    For real visitors the layout shifts by 0.28 (75th percentile). Good is under 0.1.

  • Speed Index: 16.5 s

    16.5 s

    Visually, the page fills in at 16.5 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 7.6 s

    7.6 s

    The first text or image appears after 7.6 s on a phone. Good is under 1.8 s.

  • Cumulative Layout Shift: 0.241

    0.241

    The layout shifts by 0.241 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • 15 images without width and height

    15 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +9%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 113 ms to 121 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -8%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 121 ms

    121 ms

    Real visitors wait 121 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 553 ms

    553 ms

    Real visitors wait 553 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

2 to fix64
  • Page weight: 7.3 MB in 394 requests

    7.3 MB

    Your homepage downloads 7.3 MB in 394 requests on a phone: scripts 3.2 MB (118), images 1.8 MB (45) and other files 1.5 MB (155). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Untitled_design_48_1.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 2.1 g of CO₂ per visit

    2.08 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.08 g of CO₂e: 249.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 10096
  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

1 checks passed
  • 54 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 54 passed and 3 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8379
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 101 internal links, 6 external

    The homepage links to 101 pages on karsnuts.com and 6 external pages.

6 checks passed
  • Title: 32 characters

    Your title is a healthy 32 characters: “Kars Nuts – Second Nature Brands”.

  • Canonical URL set

    The canonical URL is https://secondnaturebrands.com/pages/kars-nuts.

  • Structured data in place

    Structured data found: BreadcrumbList and Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://secondnaturebrands.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (810 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://secondnaturebrands.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 2 pages without a meta description

    https://secondnaturebrands.com/policies/shipping-policy and https://secondnaturebrands.com/pages/second-nature-snacks have no meta description, so Google writes the search snippet from whatever text it finds.

  • 5 pages without an H1

    https://secondnaturebrands.com/pages/brownie-brittle, https://secondnaturebrands.com/pages/sahale-snacks, https://secondnaturebrands.com/pages/sanders-candy, https://secondnaturebrands.com/pages/second-nature-snacks and https://secondnaturebrands.com/pages/voortman have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 33 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 15 small tap targets

    15 of 32 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_EMPTY_RESPONSE”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: 3 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • About 458 words of copy

    The homepage carries about 458 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NEW SNACKS”.

  • 15 calls to action

    The homepage has 15 calls to action, for example “Shop by Mix Type”, “Shop All >” and “Shop M&M'S® Trail Mixes >”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 39 cookies set on arrival

    39

    Opening the homepage sets 39 cookies (measured from a US location before any click).

  • 45 other companies contacted

    Loading the homepage contacts 45 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at karsnuts.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify

Upkeep, stack, hiring and company data from programmable.info

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