kasamarum.com website review

About 341 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 2.1 s faster on a phone.

8 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.3 s.

About 207 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.

11 images could be 10.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 400 ms faster on a phone.

Your mobile performance score is 58. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (Shopify, Amazon Web Services and Unpkg and others), adding 521 KiB and 188 ms of main-thread time.

Polyfills for old browsers add 8 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

4 long tasks block the main thread while loading, the longest for 82 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

4 files are served with short cache lifetimes, so returning visitors download them again (9 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 10.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

The first text or image appears after 4.2 s on a phone. Good is under 1.8 s.

The page becomes fully interactive after 10.1 s. Good is under 3.8 s.

Visually, the page fills in at 7.2 s (Speed Index). Good is under 3.4 s.

5 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 14.4 MB in 191 requests on a phone: images 12.7 MB (32), other files 802 KiB (109) and scripts 505 KiB (35). Under 2 MB keeps phones on slow connections fast.

kasama_seal_fast_3.gif weighs 526 KiB. On a phone connection a single image that size takes seconds.

1 image (526 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

4 images further down the page (290 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 4.08 g of CO₂e: 489.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 buttons have no accessible name, so screen readers announce just “button”.

11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

3 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

2 form fields have no label, so screen readers announce an empty box and autofill guesses.

There are 10 <h1> headlines (“”, “Good Things Come in Small Batches” and “Joyfully Crafted in the Philippines”). One clear main headline is easier for people and search engines.

3 links have no real href, so search engines can't follow them.

The homepage links to 15 pages on kasamarum.com and 2 external pages.

https://www.kasamarum.com/pages/find-us, https://www.kasamarum.com/pages/recipes, https://www.kasamarum.com/pages/kasama-x-natori, https://www.kasamarum.com/pages/press and https://www.kasamarum.com/collections/all use the same meta description. A description written for each page earns more clicks.

https://www.kasamarum.com/collections/all has no <h1> headline, so visitors and search engines get no clear main topic.

https://www.kasamarum.com/pages/find-us and https://www.kasamarum.com/collections/all have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 5 pages linked from your homepage and read each the way a search engine does.

The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).

6 errors were logged to the browser console while the page loaded, for example “Refused to execute script from 'https://www.kasamarum.com/cdn/shop/t/13/assets/kasama-barcart.js.liquid?v=1193001629121…”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 269 words of visible text.

Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 8 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.