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kaspersky.ru website review

Visit site (opens in a new tab)Reviewed 1 November 202637 issues · 81 checks

This review found 37 issues worth fixing on kaspersky.ru, 11 of them high impact, across 81 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.2 s2.7 sMay 9Oct 242.7 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.9 s
May 16, 20263.0 s
May 23, 20263.0 s
May 30, 20263.0 s
Jun 6, 20262.9 s
Jun 13, 20262.9 s
Jun 20, 20262.9 s
Jun 27, 20263.0 s
Jul 4, 20263.1 s
Jul 11, 20263.1 s
Jul 18, 20263.2 s
Jul 25, 20263.1 s
Aug 1, 20263.0 s
Aug 8, 20263.0 s
Aug 15, 20263.0 s
Aug 22, 20262.9 s
Aug 29, 20262.8 s
Sep 5, 20262.7 s
Sep 12, 20262.7 s
Sep 19, 20262.8 s
Sep 26, 20262.8 s
Oct 3, 20262.8 s
Oct 10, 20262.8 s
Oct 17, 20262.7 s
Oct 24, 20262.7 s
Real-visitor tap response (INP)75th percentile, phones
281 ms242 msMay 9Oct 24260 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026276 ms
May 16, 2026275 ms
May 23, 2026266 ms
May 30, 2026258 ms
Jun 6, 2026251 ms
Jun 13, 2026246 ms
Jun 20, 2026249 ms
Jun 27, 2026255 ms
Jul 4, 2026262 ms
Jul 11, 2026264 ms
Jul 18, 2026267 ms
Jul 25, 2026265 ms
Aug 1, 2026264 ms
Aug 8, 2026269 ms
Aug 15, 2026268 ms
Aug 22, 2026268 ms
Aug 29, 2026266 ms
Sep 5, 2026266 ms
Sep 12, 2026268 ms
Sep 19, 2026269 ms
Sep 26, 2026270 ms
Oct 3, 2026270 ms
Oct 10, 2026265 ms
Oct 17, 2026259 ms
Oct 24, 2026260 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of kaspersky.ru (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. kaspersky.ru at 0.5 s0.5 s
  2. kaspersky.ru at 1.1 s1.1 s
  3. kaspersky.ru at 1.6 s1.6 s
  4. kaspersky.ru at 2.2 s2.2 s
  5. kaspersky.ru at 2.7 s2.7 s
  6. kaspersky.ru at 3.2 s3.2 s
  7. kaspersky.ru at 3.8 s3.8 s
  8. kaspersky.ru at 4.3 s4.3 s

Speed

10 to fix67
  • Render-blocking requests

    1.2 s

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.

  • Main-thread work: 5.6 s

    A phone's processor spends 5.6 s on main-thread work while loading, 3.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (kaspersky.de, solta.io and Yandex Metrica and others), adding 1.2 MB and 1.6 s of main-thread time.

  • Mobile performance score: 67

    67/100

    Your mobile performance score is 67. Pages that score under 90 lose visitors before the first paint.

  • kaspersky.de adds 705 ms

    705 ms

    kaspersky.de costs a phone 705 ms of main-thread work and 502 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    693 KiB

    97 files are served with short cache lifetimes, so returning visitors download them again (693 KiB).

  • Reduce unused JavaScript

    568 KiB

    About 568 KiB of JavaScript is downloaded but never used on this page.

  • 17 long tasks on the main thread

    17 long tasks block the main thread while loading, the longest for 421 ms. During a long task the page ignores taps.

  • solta.io adds 351 ms

    351 ms

    solta.io costs a phone 351 ms of main-thread work and 108 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,575 HTML elements

    The page has 1,575 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused CSS

    70 KiB

    About 70 KiB of CSS is downloaded but never applied on this page.

  • Minify JavaScript

    52 KiB

    52 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    45 KiB

    Polyfills for old browsers add 45 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 218 ms

    218 ms

    Your server sent the HTML in 218 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 22.3 s

    22.3 s

    The page becomes fully interactive after 22.3 s. Good is under 3.8 s.

  • Speed Index: 10.7 s

    10.7 s

    Visually, the page fills in at 10.7 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.1 s

    1.1 s

    Scripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 2.7 s

    2.7 s

    Real visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.6 s

    2.6 s

    Real visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 13 images without width and height

    13 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 276 ms to 260 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -7%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.9 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user INP: 199 ms

    199 ms

    Real visitors wait 199 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • First Contentful Paint: 1.7 s

    1.7 s

    The first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.

  • Largest Contentful Paint: 1.7 s

    1.7 s

    Your largest element renders in 1.7 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Наши простые и удобные решения с признанной эффективностью …”.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix67
  • Page weight: 2.8 MB in 214 requests

    2.8 MB

    Your homepage downloads 2.8 MB in 214 requests on a phone: scripts 1.9 MB (77), fonts 461 KiB (8) and HTML 164 KiB (5). Under 2 MB keeps phones on slow connections fast.

  • About 0.8 g of CO₂ per visit

    0.79 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.79 g of CO₂e: 95.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

9 to fixGoogle 7757
  • 12 images without alt text

    12 images have no alt text, which hurts accessibility and image search.

  • Invalid ARIA attributes

    1 element use ARIA attributes their role does not allow, which confuses screen readers.

  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 12 text elements with low contrast

    12 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • Frames without titles

    2 frames have no title, so screen-reader users cannot tell what they contain.

  • Hidden but focusable

    1 element hidden from screen readers can still receive keyboard focus.

1 checks passed
  • 5 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 7 WCAG 2.2 A/AA and best-practice rules on the phone render: 5 passed and 2 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10086
  • Title is long (79 characters)

    Your title is 79 characters, so Google will cut it off around 60: “Защитные решения кибербезопасности для дома и бизнеса | Лаборатория Касперского”.

  • Structured data has 1 problem

    Structured data found (Organization, WebPage and WebSite) but with 1 problem, for example “Organization: url points at a different host (https://www.kaspersky.com/)”.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 88 internal links, 123 external

    The homepage links to 88 pages on kaspersky.ru and 123 external pages.

5 checks passed
  • Meta description: 139 characters

    Your meta description is 139 characters: “Мировой лидер в кибербезопасности - «Лаборатория Касперского» предлагает первоклассную защиту от всех киберугроз для ва…”.

  • One H1 headline

    Your main headline reads: “Защита, которая всегда на шаг впереди”.

  • Canonical URL set

    The canonical URL is https://www.kaspersky.ru/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.kaspersky.ru/sitemap.xml.

AI search readiness

100
3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • llms.txt published

    The site publishes https://www.kaspersky.ru/llms.txt (82 KiB, 142 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 8 pages slow to respond

    https://www.kaspersky.ru/premium, https://www.kaspersky.ru/plus, https://www.kaspersky.ru/standard, https://www.kaspersky.ru/safe-kids, https://www.kaspersky.ru/office-software and https://www.kaspersky.ru/renewal-center/home and 2 others took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 50 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    12 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 12 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 12 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7389
  • 10 third-party cookies

    10 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 (Forbidden)”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 349 words of copy

    The homepage carries about 349 words of visible text.

2 checks passed
  • Social proof on the page

    Social proof on the homepage: 42 testimonial or review blocks and 6 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Tag Manager and Yandex Metrica (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 8 cookies set on arrival

    8

    Opening the homepage sets 8 cookies, 6 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 12 other companies contacted

    Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at kaspersky.ru, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Next.js
Analytics
Google Tag Manager
Hosting
Kaspersky Lab Switzerland GmbH

Upkeep, stack, hiring and company data from programmable.info

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