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kch.org website review
Visit site (opens in a new tab)Reviewed 5 November 202645 issues · 95 checks
This review found 45 issues worth fixing on kch.org, 22 of them high impact, across 95 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
73CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.6 s |
| May 23, 2026 | 2.5 s |
| May 30, 2026 | 2.6 s |
| Jun 6, 2026 | 2.6 s |
| Jun 13, 2026 | 2.6 s |
| Jun 20, 2026 | 2.7 s |
| Jun 27, 2026 | 2.7 s |
| Jul 4, 2026 | 2.6 s |
| Jul 11, 2026 | 2.6 s |
| Jul 18, 2026 | 2.6 s |
| Jul 25, 2026 | 2.5 s |
| Aug 1, 2026 | 2.5 s |
| Aug 8, 2026 | 2.5 s |
| Aug 15, 2026 | 2.5 s |
| Aug 22, 2026 | 2.5 s |
| Aug 29, 2026 | 2.6 s |
| Sep 5, 2026 | 2.5 s |
| Sep 12, 2026 | 2.6 s |
| Sep 19, 2026 | 2.6 s |
| Sep 26, 2026 | 2.6 s |
| Oct 3, 2026 | 2.6 s |
| Oct 10, 2026 | 2.6 s |
| Oct 17, 2026 | 2.6 s |
| Oct 24, 2026 | 2.5 s |
| Oct 31, 2026 | 2.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 119 ms |
| May 23, 2026 | 117 ms |
| May 30, 2026 | 115 ms |
| Jun 6, 2026 | 115 ms |
| Jun 13, 2026 | 118 ms |
| Jun 20, 2026 | 124 ms |
| Jun 27, 2026 | 124 ms |
| Jul 4, 2026 | 127 ms |
| Jul 11, 2026 | 124 ms |
| Jul 18, 2026 | 119 ms |
| Jul 25, 2026 | 118 ms |
| Aug 1, 2026 | 116 ms |
| Aug 8, 2026 | 117 ms |
| Aug 15, 2026 | 118 ms |
| Aug 22, 2026 | 118 ms |
| Aug 29, 2026 | 121 ms |
| Sep 5, 2026 | 120 ms |
| Sep 12, 2026 | 121 ms |
| Sep 19, 2026 | 117 ms |
| Sep 26, 2026 | 116 ms |
| Oct 3, 2026 | 116 ms |
| Oct 10, 2026 | 115 ms |
| Oct 17, 2026 | 118 ms |
| Oct 24, 2026 | 116 ms |
| Oct 31, 2026 | 116 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
30.3 s · 6.5 MB31 images could be 6.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 30.3 s faster on a phone.
Use efficient cache lifetimes
13.6 s · 2.9 MB60 files are served with short cache lifetimes, so returning visitors download them again (2.9 MB).
Reduce unused JavaScript
12.2 s · 2.7 MBAbout 2.7 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 12.2 s faster on a phone.
Minify JavaScript
10.3 s · 3.6 MB3.6 MB could be saved by minifying JavaScript.
Render-blocking requests
4.0 s64 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.0 s.
Reduce unused CSS
2.1 s · 398 KiBAbout 398 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 2.1 s faster on a phone.
flipsnack.com adds 2.0 s
2.0 sflipsnack.com costs a phone 2.0 s of main-thread work and 1.9 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Minify CSS
1.4 s · 267 KiB267 KiB could be saved by minifying CSS.
Mobile performance score: 26
26/100Your mobile performance score is 26. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 7.2 s
A phone's processor spends 7.2 s on main-thread work while loading, 3.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (flipsnack.com, Google Tag Manager and userway.org and others), adding 3.0 MB and 2.8 s of main-thread time.
18 long tasks on the main thread
18 long tasks block the main thread while loading, the longest for 1.4 s. During a long task the page ignores taps.
Google Tag Manager adds 745 ms
745 msGoogle Tag Manager costs a phone 745 ms of main-thread work and 850 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,451 HTML elements
The page has 2,451 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Document request latency
133 KiBThe HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
11 KiBPolyfills for old browsers add 11 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 69 ms
69 msYour server sent the HTML in 69 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user FCP: 3.4 s
3.4 sReal visitors see the first content after 3.4 s (75th percentile). Good is under 1.8 s.
Largest Contentful Paint: 55.8 s
55.8 sYour largest element takes 55.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Neurological Disorders”.
Time to Interactive: 55.8 s
55.8 sThe page becomes fully interactive after 55.8 s. Good is under 3.8 s.
First Contentful Paint: 7.1 s
7.1 sThe first text or image appears after 7.1 s on a phone. Good is under 1.8 s.
Total Blocking Time: 4.2 s
4.2 sScripts block taps and scrolling for 4.2 s in total while the page loads. Good is under 200 ms.
Speed Index: 12.0 s
12.0 sVisually, the page fills in at 12.0 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 3.5 s
3.5 sReal visitors wait 3.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 119 ms to 116 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user INP: 152 ms
152 msReal visitors wait 152 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user TTFB: 553 ms
553 msReal visitors wait 553 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 11.4 MB in 258 requests
11.4 MBYour homepage downloads 11.4 MB in 258 requests on a phone: images 7.1 MB (52), scripts 3.2 MB (124) and stylesheets 461 KiB (49). Under 2 MB keeps phones on slow connections fast.
6 images over 500 KB
6 images weigh 5.1 MB together. On a phone connection a single image that size takes seconds.
12 images far larger than shown
2.8 MB12 images are downloaded at several times the size a phone draws them, for example Ortho Anterior Hip.png at 1,600 px wide, shown at 390 px. Resized copies would save about 2.8 MB.
17 images in older formats
17 images (6.6 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
An image on the first screen is lazy-loaded
Ortho Anterior Hip.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 3.2 g of CO₂ per visit
3.22 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.22 g of CO₂e: 386.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Elements use prohibited ARIA attributes
Elements use prohibited ARIA attributes (1 element).
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
2 checks passed
Every image has alt text
All 44 images in the HTML carry an alt attribute.
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (128 characters)
Your title is 128 characters, so Google will cut it off around 60: “Knox Community Hospital | Mount Vernon Ohio Hospital Providing Cancer Treatment, Cardiolo…”.
Structured data has 1 problem
Structured data found (WebSite) but with 1 problem, for example “ld+json block 2 is not valid JSON (Unexpected token '<', " <!--//--><"... is not valid JSON)”.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
6 links with vague text
6 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
2 links crawlers can't follow
2 links have no real href, so search engines can't follow them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
521 internal links, 31 external
The homepage links to 521 pages on kch.org and 31 external pages.
5 checks passed
Meta description: 120 characters
Your meta description is 120 characters: “Knox Community Hospital offers diverse, expert care with personalized, high-quality services at our accredited facility.”.
One H1 headline
Your main headline reads: “Knox Community Hospital Home”.
Canonical URL set
The canonical URL is https://www.kch.org/.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://www.kch.org/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.kch.org/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (2,230 words), so crawlers that don't run JavaScript still read it.
Other pages
15 pages without a meta description
https://www.kch.org/patient-portal, https://www.kch.org/general-information, https://www.kch.org/administration, https://www.kch.org/connecting-wifi-kch, https://www.kch.org/department-directory and https://www.kch.org/directions and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 198 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
25 of 29 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 848 words of copy
The homepage carries about 848 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “LEARN MORE.” and “LEARN MORE...”.
21 calls to action
The homepage has 21 calls to action, for example “Gift Shop”, “Contact a Clinic List” and “Contact the Patient Advocate”.
Social proof on the page
Social proof on the homepage: 1 testimonial or review block and 19 trust badges.
Analytics in place
Analytics detected: Google Analytics.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Phone number on the homepage
Your phone number is on the homepage.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
4 cookies set on arrival
4Opening the homepage sets 4 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
16 other companies contacted
Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at kch.org, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- Drupal
- Analytics
- Google Analytics
- Hosting
- Liquid Web
Company
- Founded
- 1978
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 45 issues on kch.org, including 23 speed issues, 5 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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