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kch.org website review

Visit site (opens in a new tab)Reviewed 5 November 202645 issues · 95 checks

This review found 45 issues worth fixing on kch.org, 22 of them high impact, across 95 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.7 s2.5 sMay 16Oct 312.5 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.6 s
May 23, 20262.5 s
May 30, 20262.6 s
Jun 6, 20262.6 s
Jun 13, 20262.6 s
Jun 20, 20262.7 s
Jun 27, 20262.7 s
Jul 4, 20262.6 s
Jul 11, 20262.6 s
Jul 18, 20262.6 s
Jul 25, 20262.5 s
Aug 1, 20262.5 s
Aug 8, 20262.5 s
Aug 15, 20262.5 s
Aug 22, 20262.5 s
Aug 29, 20262.6 s
Sep 5, 20262.5 s
Sep 12, 20262.6 s
Sep 19, 20262.6 s
Sep 26, 20262.6 s
Oct 3, 20262.6 s
Oct 10, 20262.6 s
Oct 17, 20262.6 s
Oct 24, 20262.5 s
Oct 31, 20262.5 s
Real-visitor tap response (INP)75th percentile, phones
129 ms113 msMay 16Oct 31116 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026119 ms
May 23, 2026117 ms
May 30, 2026115 ms
Jun 6, 2026115 ms
Jun 13, 2026118 ms
Jun 20, 2026124 ms
Jun 27, 2026124 ms
Jul 4, 2026127 ms
Jul 11, 2026124 ms
Jul 18, 2026119 ms
Jul 25, 2026118 ms
Aug 1, 2026116 ms
Aug 8, 2026117 ms
Aug 15, 2026118 ms
Aug 22, 2026118 ms
Aug 29, 2026121 ms
Sep 5, 2026120 ms
Sep 12, 2026121 ms
Sep 19, 2026117 ms
Sep 26, 2026116 ms
Oct 3, 2026116 ms
Oct 10, 2026115 ms
Oct 17, 2026118 ms
Oct 24, 2026116 ms
Oct 31, 2026116 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of kch.org (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. kch.org at 0.7 s0.7 s
  2. kch.org at 1.4 s1.4 s
  3. kch.org at 2.1 s2.1 s
  4. kch.org at 2.8 s2.8 s
  5. kch.org at 3.5 s3.5 s
  6. kch.org at 4.2 s4.2 s
  7. kch.org at 4.9 s4.9 s
  8. kch.org at 5.6 s5.6 s

Speed

14 to fix26
  • Improve image delivery

    30.3 s · 6.5 MB

    31 images could be 6.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 30.3 s faster on a phone.

  • Use efficient cache lifetimes

    13.6 s · 2.9 MB

    60 files are served with short cache lifetimes, so returning visitors download them again (2.9 MB).

  • Reduce unused JavaScript

    12.2 s · 2.7 MB

    About 2.7 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 12.2 s faster on a phone.

  • Minify JavaScript

    10.3 s · 3.6 MB

    3.6 MB could be saved by minifying JavaScript.

  • Render-blocking requests

    4.0 s

    64 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.0 s.

  • Reduce unused CSS

    2.1 s · 398 KiB

    About 398 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 2.1 s faster on a phone.

  • flipsnack.com adds 2.0 s

    2.0 s

    flipsnack.com costs a phone 2.0 s of main-thread work and 1.9 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify CSS

    1.4 s · 267 KiB

    267 KiB could be saved by minifying CSS.

  • Mobile performance score: 26

    26/100

    Your mobile performance score is 26. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 7.2 s

    A phone's processor spends 7.2 s on main-thread work while loading, 3.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (flipsnack.com, Google Tag Manager and userway.org and others), adding 3.0 MB and 2.8 s of main-thread time.

  • 18 long tasks on the main thread

    18 long tasks block the main thread while loading, the longest for 1.4 s. During a long task the page ignores taps.

  • Google Tag Manager adds 745 ms

    745 ms

    Google Tag Manager costs a phone 745 ms of main-thread work and 850 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,451 HTML elements

    The page has 2,451 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Document request latency

    133 KiB

    The HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    11 KiB

    Polyfills for old browsers add 11 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 69 ms

    69 ms

    Your server sent the HTML in 69 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user FCP: 3.4 s

    3.4 s

    Real visitors see the first content after 3.4 s (75th percentile). Good is under 1.8 s.

  • Largest Contentful Paint: 55.8 s

    55.8 s

    Your largest element takes 55.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Neurological Disorders”.

  • Time to Interactive: 55.8 s

    55.8 s

    The page becomes fully interactive after 55.8 s. Good is under 3.8 s.

  • First Contentful Paint: 7.1 s

    7.1 s

    The first text or image appears after 7.1 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 4.2 s

    4.2 s

    Scripts block taps and scrolling for 4.2 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 12.0 s

    12.0 s

    Visually, the page fills in at 12.0 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 3.5 s

    3.5 s

    Real visitors wait 3.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 119 ms to 116 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user INP: 152 ms

    152 ms

    Real visitors wait 152 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 553 ms

    553 ms

    Real visitors wait 553 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

5 to fix14
  • Page weight: 11.4 MB in 258 requests

    11.4 MB

    Your homepage downloads 11.4 MB in 258 requests on a phone: images 7.1 MB (52), scripts 3.2 MB (124) and stylesheets 461 KiB (49). Under 2 MB keeps phones on slow connections fast.

  • 6 images over 500 KB

    6 images weigh 5.1 MB together. On a phone connection a single image that size takes seconds.

  • 12 images far larger than shown

    2.8 MB

    12 images are downloaded at several times the size a phone draws them, for example Ortho Anterior Hip.png at 1,600 px wide, shown at 390 px. Resized copies would save about 2.8 MB.

  • 17 images in older formats

    17 images (6.6 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • An image on the first screen is lazy-loaded

    Ortho Anterior Hip.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 3.2 g of CO₂ per visit

    3.22 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.22 g of CO₂e: 386.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

8 to fixGoogle 9791
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Elements use prohibited ARIA attributes

    Elements use prohibited ARIA attributes (1 element).

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

2 checks passed
  • Every image has alt text

    All 44 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 8582
  • Title is long (128 characters)

    Your title is 128 characters, so Google will cut it off around 60: “Knox Community Hospital | Mount Vernon Ohio Hospital Providing Cancer Treatment, Cardiolo…”.

  • Structured data has 1 problem

    Structured data found (WebSite) but with 1 problem, for example “ld+json block 2 is not valid JSON (Unexpected token '<', " <!--//--><"... is not valid JSON)”.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 6 links with vague text

    6 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 521 internal links, 31 external

    The homepage links to 521 pages on kch.org and 31 external pages.

5 checks passed
  • Meta description: 120 characters

    Your meta description is 120 characters: “Knox Community Hospital offers diverse, expert care with personalized, high-quality services at our accredited facility.”.

  • One H1 headline

    Your main headline reads: “Knox Community Hospital Home”.

  • Canonical URL set

    The canonical URL is https://www.kch.org/.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.kch.org/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.kch.org/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,230 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 15 pages without a meta description

    https://www.kch.org/patient-portal, https://www.kch.org/general-information, https://www.kch.org/administration, https://www.kch.org/connecting-wifi-kch, https://www.kch.org/department-directory and https://www.kch.org/directions and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 198 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 96100
  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    25 of 29 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix93
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 848 words of copy

    The homepage carries about 848 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “LEARN MORE.” and “LEARN MORE...”.

  • 21 calls to action

    The homepage has 21 calls to action, for example “Gift Shop”, “Contact a Clinic List” and “Contact the Patient Advocate”.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block and 19 trust badges.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 16 other companies contacted

    Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at kch.org, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
Drupal
Analytics
Google Analytics
Hosting
Liquid Web

Company

Founded
1978

Upkeep, stack, hiring and company data from programmable.info

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This review found 45 issues on kch.org, including 23 speed issues, 5 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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