Website review, no card needed
keatingdentallab.com website review
Visit site (opens in a new tab)Reviewed 21 October 202628 issues · 86 checks
This review found 28 issues worth fixing on keatingdentallab.com, 12 of them high impact, across 86 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
78CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 5.5 s |
| May 9, 2026 | 5.8 s |
| May 16, 2026 | 5.8 s |
| May 23, 2026 | 5.4 s |
| May 30, 2026 | 5.2 s |
| Jun 6, 2026 | 5.0 s |
| Jun 13, 2026 | 5.0 s |
| Jun 20, 2026 | 4.9 s |
| Jun 27, 2026 | 4.5 s |
| Jul 4, 2026 | 4.8 s |
| Jul 11, 2026 | 4.4 s |
| Jul 18, 2026 | 4.5 s |
| Jul 25, 2026 | 4.6 s |
| Aug 1, 2026 | 4.9 s |
| Aug 8, 2026 | 5.5 s |
| Aug 15, 2026 | 5.5 s |
| Aug 22, 2026 | 5.5 s |
| Aug 29, 2026 | 5.2 s |
| Sep 5, 2026 | 5.2 s |
| Sep 12, 2026 | 4.9 s |
| Sep 19, 2026 | 4.7 s |
| Sep 26, 2026 | 5.0 s |
| Oct 3, 2026 | 4.6 s |
| Oct 10, 2026 | 5.2 s |
| Oct 17, 2026 | 5.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 138 ms |
| May 9, 2026 | 139 ms |
| May 16, 2026 | 136 ms |
| May 23, 2026 | 126 ms |
| May 30, 2026 | 119 ms |
| Jun 6, 2026 | 112 ms |
| Jun 13, 2026 | 120 ms |
| Jun 20, 2026 | 127 ms |
| Jun 27, 2026 | 138 ms |
| Jul 4, 2026 | 132 ms |
| Jul 11, 2026 | 136 ms |
| Jul 18, 2026 | 145 ms |
| Jul 25, 2026 | 133 ms |
| Aug 1, 2026 | 145 ms |
| Aug 8, 2026 | 151 ms |
| Aug 15, 2026 | 130 ms |
| Aug 22, 2026 | 151 ms |
| Aug 29, 2026 | 137 ms |
| Sep 5, 2026 | 129 ms |
| Sep 12, 2026 | 125 ms |
| Sep 19, 2026 | 135 ms |
| Sep 26, 2026 | 113 ms |
| Oct 3, 2026 | 113 ms |
| Oct 10, 2026 | 104 ms |
| Oct 17, 2026 | 103 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.5 s
1.0 s
1.5 s
2.1 s
2.6 s
3.1 s
3.6 s
4.1 s
Speed
Render-blocking requests
3.8 s65 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.8 s.
Reduce unused JavaScript
1.4 s · 246 KiBAbout 246 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.
Mobile performance score: 61
61/100Your mobile performance score is 61 (desktop: 90). Pages that score under 90 lose visitors before the first paint.
Reduce unused CSS
300 ms · 113 KiBAbout 113 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Legacy JavaScript
150 ms · 17 KiBPolyfills for old browsers add 17 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Minify JavaScript
150 ms · 10 KiB10 KiB could be saved by minifying JavaScript.
3 third-party services on the page
3 third-party services load with your homepage (FontAwesome CDN, userway.org and Google Fonts), adding 292 KiB and 84 ms of main-thread time.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Phones get a much slower page than desktops
Desktop scores 90 but mobile only 61. A gap that wide usually means heavy scripts and images that hit phones hardest.
Use efficient cache lifetimes
8 KiB4 files are served with short cache lifetimes, so returning visitors download them again (8 KiB).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 1.9 s
A phone's processor spends 1.9 s on main-thread work while loading, 809 ms of it running JavaScript. That is comfortably low.
Server response: 5 ms
5 msYour server sent the HTML in 5 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 5.6 s
5.6 sReal visitors wait 5.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 4.6 s
4.6 sReal visitors see the first content after 4.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 4.4 s
4.4 sReal visitors wait 4.4 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 10.4 s
10.4 sYour largest element takes 10.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “To provide the best experiences, we use technologies like c…”.
First Contentful Paint: 5.6 s
5.6 sThe first text or image appears after 5.6 s on a phone. Good is under 1.8 s.
Time to Interactive: 10.5 s
10.5 sThe page becomes fully interactive after 10.5 s. Good is under 3.8 s.
Speed Index: 5.6 s
5.6 sVisually, the page fills in at 5.6 s (Speed Index). Good is under 3.4 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
-4%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 5.5 s to 5.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user INP: 104 ms
104 msReal visitors wait 104 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Tap response (INP) got 25% faster for real visitors
-25%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 138 ms to 103 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.003
0.003The layout barely moves while loading (CLS 0.003, good is under 0.1).
Total Blocking Time: 0 ms
0 msScripts block the page for only 0 ms while loading. Good is under 200 ms.
Images and page weight
About 0.4 g of CO₂ per visit
0.43 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.43 g of CO₂e: 51.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
4 checks passed
Page weight: 1.5 MB in 147 requests
1.5 MBYour homepage downloads 1.5 MB in 147 requests on a phone: scripts 659 KiB (51), stylesheets 380 KiB (68) and fonts 241 KiB (7). That is a lean page.
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
12 tap targets too small
12 tap targets are too small or too close together to hit reliably with a finger.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
Contentinfo landmark should not be contained in another landmark (1 element)
Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
Document should not have more than one contentinfo landmark (1 element)
Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
ARIA role should be appropriate for the element (1 element)
ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 29 images in the HTML carry an alt attribute.
43 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“KeatingDental Lab” and “Send a CaseToday!”). One clear main headline is easier for people and search engines.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
238 internal links, 13 external
The homepage links to 238 pages on keatingdentallab.com and 13 external pages.
6 checks passed
Meta description: 155 characters
Your meta description is 155 characters: “As a personalized full service dental laboratory, Keating Dental Lab designs, fabricates, and ships a comprehensive ran…”.
Title: 51 characters
Your title is a healthy 51 characters: “Full Service Dental Laboratory - Keating Dental Lab”.
Structured data in place
Structured data found: MedicalOrganization, Organization, Person and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.keatingdentallab.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://www.keatingdentallab.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (2,440 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages slow to respond
https://www.keatingdentallab.com/products/wax-up and https://www.keatingdentallab.com/category/digital-dentistry took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 67 found) and read each the way a search engine does.
7 checks passed
Linked pages load
6 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 6 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 6 pages that loaded have a <title>.
Best practices
5 small tap targets
5 of 11 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Thin social proof
Social proof on the homepage: 88 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 1,108 words of copy
The homepage carries about 1,108 words of visible text.
5 checks passed
8 calls to action
The homepage has 8 calls to action, for example “Contact”, “Contact Us” and “Request Shipping Labels”.
Analytics in place
Analytics detected: Google Tag Manager and HubSpot.
Direct contact links
Visitors can reach you directly: 5 phone links and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
2 cookies set on arrival
2Opening the homepage sets 2 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
6 other companies contacted
Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at keatingdentallab.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- Vue.js
- Analytics
- Google Tag Manager
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 28 issues on keatingdentallab.com, including 13 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.