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keithscacao.com website review
Visit site (opens in a new tab)Reviewed 10 November 202626 issues · 65 checks
This review found 26 issues worth fixing on keithscacao.com, 4 of them high impact, across 65 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
87B- #7,429 of 106,157 reviewed websitesbeats 90%
- #4,329 of 59,817 online storesbeats 89%
- #4,204 of 54,533 Shopify storesbeats 89%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.5 s |
| May 30, 2026 | 1.5 s |
| Jun 6, 2026 | 1.4 s |
| Jun 13, 2026 | 1.4 s |
| Jun 20, 2026 | 1.4 s |
| Jun 27, 2026 | 1.4 s |
| Jul 4, 2026 | 1.5 s |
| Jul 11, 2026 | 1.5 s |
| Jul 18, 2026 | 1.5 s |
| Jul 25, 2026 | 1.5 s |
| Aug 1, 2026 | 1.5 s |
| Aug 8, 2026 | 1.5 s |
| Aug 15, 2026 | 1.6 s |
| Aug 22, 2026 | 1.6 s |
| Aug 29, 2026 | 1.6 s |
| Sep 5, 2026 | 1.6 s |
| Sep 12, 2026 | 1.6 s |
| Sep 19, 2026 | 1.6 s |
| Sep 26, 2026 | 1.5 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 1.5 s |
| Oct 17, 2026 | 1.4 s |
| Oct 24, 2026 | 1.4 s |
| Oct 31, 2026 | 1.3 s |
| Nov 7, 2026 | 1.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 127 ms |
| May 30, 2026 | 129 ms |
| Jun 6, 2026 | 133 ms |
| Jun 13, 2026 | 138 ms |
| Jun 20, 2026 | 145 ms |
| Jun 27, 2026 | 146 ms |
| Jul 4, 2026 | 146 ms |
| Jul 11, 2026 | 145 ms |
| Jul 18, 2026 | 140 ms |
| Jul 25, 2026 | 146 ms |
| Aug 1, 2026 | 149 ms |
| Aug 8, 2026 | 159 ms |
| Aug 15, 2026 | 162 ms |
| Aug 22, 2026 | 165 ms |
| Aug 29, 2026 | 164 ms |
| Sep 5, 2026 | 164 ms |
| Sep 12, 2026 | 171 ms |
| Sep 19, 2026 | 171 ms |
| Sep 26, 2026 | 180 ms |
| Oct 3, 2026 | 180 ms |
| Oct 10, 2026 | 180 ms |
| Oct 17, 2026 | 179 ms |
| Oct 24, 2026 | 171 ms |
| Oct 31, 2026 | 175 ms |
| Nov 7, 2026 | 175 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Render-blocking requests
1.1 s18 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
5,337 HTML elements
The page has 5,337 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Mobile performance score: 75
75/100Your mobile performance score is 75. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
450 ms · 510 KiBAbout 510 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.
Improve image delivery
450 ms · 190 KiB5 images could be 190 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Klaviyo and Clarity and others), adding 1.1 MB and 324 ms of main-thread time.
Main-thread work: 2.2 s
A phone's processor spends 2.2 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Shopify adds 93 ms
93 msShopify costs a phone 93 ms of main-thread work and 595 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
3 long tasks on the main thread
3 long tasks block the main thread while loading, the longest for 82 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
44 KiB8 files are served with short cache lifetimes, so returning visitors download them again (44 KiB).
Legacy JavaScript
19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need.
Reduce unused CSS
16 KiBAbout 16 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 12 ms
12 msYour server sent the HTML in 12 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 6.2 s
6.2 sYour largest element takes 6.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Tap response (INP) got 37% slower for real visitors
+37%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 127 ms to 175 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Time to Interactive: 6.2 s
6.2 sThe page becomes fully interactive after 6.2 s. Good is under 3.8 s.
Speed Index: 3.8 s
3.8 sVisually, the page fills in at 3.8 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 1.8 s
1.8 sThe first text or image appears after 1.8 s on a phone. Good is under 1.8 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
-8%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.4 s
1.4 sReal visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 185 ms
185 msReal visitors wait 185 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 694 ms
694 msReal visitors wait 694 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 55 ms
55 msScripts block the page for only 55 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 6.4 MB in 236 requests
6.4 MBYour homepage downloads 6.4 MB in 236 requests on a phone: media 3.7 MB (1), scripts 1.1 MB (90) and other files 875 KiB (95). Under 2 MB keeps phones on slow connections fast.
About 1.8 g of CO₂ per visit
1.82 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.82 g of CO₂e: 218.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
29 text elements with low contrast
29 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
1 link without text
1 link has no text or label, so screen readers cannot say where it goes.
Headings skip levels
Headings skip levels (h1 → h3 and h3 → h6), which makes the page harder to scan with a screen reader.
1 checks passed
Every image has alt text
All 5 images in the HTML carry an alt attribute.
SEO
Title is long (85 characters)
Your title is 85 characters, so Google will cut it off around 60: “Keith’s Cacao | Ceremonial Cacao made in Guatemala enjoyed everywhere – Keith's Cacao”.
2 H1 headlines
There are 2 <h1> headlines (“” and “the originalritual”). One clear main headline is easier for people and search engines.
Meta description is long (233 characters)
Your meta description is 233 characters; Google truncates after about 160, so the end of your pitch is cut.
58 internal links, 10 external
The homepage links to 58 pages on keithscacao.com and 10 external pages.
5 checks passed
Canonical URL set
The canonical URL is https://www.keithscacao.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.keithscacao.com/sitemap.xml.
AI search readiness
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
llms.txt published
The site publishes https://www.keithscacao.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages share a title
https://www.keithscacao.com/collections/ceremonialcacaoexperiences and https://www.keithscacao.com/pages/events-experiences all use the title “Events & Experiences – Keith's Cacao”. Search engines can't tell which page to show for a search, so each competes with the others.
8 pages without a meta description
https://www.keithscacao.com/collections/all, https://www.keithscacao.com/pages/events-experiences, https://www.keithscacao.com/pages/become-a-practitioner, https://www.keithscacao.com/pages/what-is-cacao, https://www.keithscacao.com/pages/why-drink-cacao and https://www.keithscacao.com/pages/how-to-drink-it and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.
15 pages without an H1
https://www.keithscacao.com/collections/all, https://www.keithscacao.com/pages/homecoming-2027, https://www.keithscacao.com/collections/ceremonialcacao, https://www.keithscacao.com/collections/cacaopractitionertraining, https://www.keithscacao.com/collections/ceremonialcacaoexperiences and https://www.keithscacao.com/collections/virtual-cacao-ceremonies and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
1 page slow to respond
https://www.keithscacao.com/collections/cacaopractitionertraining took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 26 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 console errors
3 errors were logged to the browser console during Google's test (“Failed to load resource: the server responded with a status of 403 (Forbidden)”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,611 words of copy
The homepage carries about 1,611 words of visible text.
3 checks passed
8 calls to action
The homepage has 8 calls to action, for example “Shop All”, “Shop Cacao” and “Shop Now”.
7 short forms
7 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Microsoft Clarity.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at keithscacao.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 8 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Microsoft Clarity · Klaviyo Email Marketing Sms · Triplewhale · Forms · Doran Shoppable Videos · Essential Post Purchase Upsell · gorgias.chat · 9gtb.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Company
- Headquarters
- Newport
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 26 issues on keithscacao.com, including 14 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.