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kellerheartt.com website review

Visit site (opens in a new tab)Reviewed 4 November 202634 issues · 91 checks

This review found 34 issues worth fixing on kellerheartt.com, 15 of them high impact, across 91 checks. The most urgent: mobile performance score: 44. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.1 s2.3 sMay 16Oct 312.4 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.0 s
May 23, 20263.0 s
May 30, 20263.0 s
Jun 6, 20262.9 s
Jun 13, 20262.8 s
Jun 20, 20262.8 s
Jun 27, 20262.8 s
Jul 4, 20262.8 s
Jul 11, 20262.9 s
Jul 18, 20263.0 s
Jul 25, 20262.8 s
Aug 1, 20262.8 s
Aug 8, 20262.8 s
Aug 15, 20262.9 s
Aug 22, 20263.0 s
Aug 29, 20262.9 s
Sep 5, 20262.9 s
Sep 12, 20262.8 s
Sep 19, 20262.8 s
Sep 26, 20262.8 s
Oct 3, 20262.8 s
Oct 10, 20262.7 s
Oct 17, 20262.6 s
Oct 24, 20262.5 s
Oct 31, 20262.4 s
Real-visitor tap response (INP)75th percentile, phones
185 ms141 msMay 16Oct 31146 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026169 ms
May 23, 2026169 ms
May 30, 2026164 ms
Jun 6, 2026160 ms
Jun 13, 2026153 ms
Jun 20, 2026153 ms
Jun 27, 2026163 ms
Jul 4, 2026170 ms
Jul 11, 2026177 ms
Jul 18, 2026180 ms
Jul 25, 2026166 ms
Aug 1, 2026163 ms
Aug 8, 2026164 ms
Aug 15, 2026161 ms
Aug 22, 2026162 ms
Aug 29, 2026162 ms
Sep 5, 2026156 ms
Sep 12, 2026159 ms
Sep 19, 2026166 ms
Sep 26, 2026171 ms
Oct 3, 2026174 ms
Oct 10, 2026175 ms
Oct 17, 2026163 ms
Oct 24, 2026154 ms
Oct 31, 2026146 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of kellerheartt.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. kellerheartt.com at 0.4 s0.4 s
  2. kellerheartt.com at 0.8 s0.8 s
  3. kellerheartt.com at 1.1 s1.1 s
  4. kellerheartt.com at 1.5 s1.5 s
  5. kellerheartt.com at 1.9 s1.9 s
  6. kellerheartt.com at 2.3 s2.3 s
  7. kellerheartt.com at 2.6 s2.6 s
  8. kellerheartt.com at 3.0 s3.0 s

Speed

10 to fix44
  • Mobile performance score: 44

    44/100

    Your mobile performance score is 44. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.9 s

    A phone's processor spends 5.9 s on main-thread work while loading, 3.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,530 HTML elements

    The page has 3,530 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused JavaScript

    900 ms · 917 KiB

    About 917 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 900 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (hsappstatic.net, Shopify and Google Tag Manager and others), adding 1.8 MB and 1.2 s of main-thread time.

  • Render-blocking requests

    900 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

  • Reduce unused CSS

    300 ms · 169 KiB

    About 169 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 452 ms. During a long task the page ignores taps.

  • hsappstatic.net adds 368 ms

    368 ms

    hsappstatic.net costs a phone 368 ms of main-thread work and 715 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 333 ms

    333 ms

    Shopify costs a phone 333 ms of main-thread work and 340 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    223 KiB

    23 files are served with short cache lifetimes, so returning visitors download them again (223 KiB).

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Improve image delivery

    29 KiB

    3 images could be 29 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    28 KiB

    Polyfills for old browsers add 28 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    2 KiB

    2 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 22.6 s

    22.6 s

    The page becomes fully interactive after 22.6 s. Good is under 3.8 s.

  • Largest Contentful Paint: 6.1 s

    6.1 s

    Your largest element takes 6.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Total Blocking Time: 968 ms

    968 ms

    Scripts block taps and scrolling for 968 ms in total while the page loads. Good is under 200 ms.

  • Speed Index: 6.3 s

    6.3 s

    Visually, the page fills in at 6.3 s (Speed Index). Good is under 3.4 s.

  • Real-user CLS: 0.24

    0.24

    For real visitors the layout shifts by 0.24 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.154

    0.154

    The layout shifts by 0.154 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • 20 images without width and height

    20 images have no width and height attributes, so the layout jumps as each one loads.

7 checks passed
  • Real-user LCP: 2.5 s

    2.5 s

    Real visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 189 ms

    189 ms

    Real visitors wait 189 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 653 ms

    653 ms

    Real visitors wait 653 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 11% faster for real visitors

    -11%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 169 ms to 146 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 19% faster for real visitors

    -19%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.0 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

Images and page weight

1 to fix85
  • Page weight: 3.5 MB in 254 requests

    3.5 MB

    Your homepage downloads 3.5 MB in 254 requests on a phone: scripts 2.0 MB (94), other files 863 KiB (118) and stylesheets 212 KiB (14). Under 2 MB keeps phones on slow connections fast.

  • About 1.0 g of CO₂ per visit

    0.99 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.99 g of CO₂e: 118.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8891
  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • Orphan list items

    Some list items are not inside a list.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 20 links without text

    20 visible links have no text or label, so screen readers cannot say where they go.

  • Alternative text of images should not be repeated as text (8 elements)

    Alternative text of images should not be repeated as text: 8 elements on the page fail this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 72 images in the HTML carry an alt attribute.

  • 54 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 61 WCAG 2.2 A/AA and best-practice rules on the phone render: 54 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10090
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • 289 internal links, 56 external

    The homepage links to 289 pages on kellerheartt.com and 56 external pages.

7 checks passed
  • Meta description: 156 characters

    Your meta description is 156 characters: “From Blue DEF to industrial oils and greases, Keller-Heartt supplies the fluids you need. Nationwide delivery and exper…”.

  • Title: 63 characters

    Your title is a healthy 63 characters: “Keller-Heartt | Industrial Lubricants, Oils & Blue DEF Supplier”.

  • Canonical URL set

    The canonical URL is https://www.kellerheartt.com/.

  • Structured data in place

    Structured data found: WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.kellerheartt.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.kellerheartt.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,482 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 118 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    1 page of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 1 page that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 1 page that loaded have a <title>.

Best practices

4 to fixGoogle 5474
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=5060893&Ver=2&mid=f5c4e4f0-210b-4417-9a06-bdcf7176fbfa&bo=1&sid=6d425aa0d87411f19a5153781c9d21c1&vid=6d428470d87411f1bf563bdf339ce2ac&vids=0&msclkid=N&pi=918639831&lg=.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_TUNNEL_CONNECTION_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    30 of 30 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix81
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 800 words of copy

    The homepage carries about 800 words of visible text.

6 checks passed
  • 14 calls to action

    The homepage has 14 calls to action, for example “Request a Quote”, “Contact Us” and “Shop By Industry”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 130 testimonial or review blocks, a star rating and 7 trust badges.

  • Analytics in place

    Analytics detected: Google Analytics and Hotjar.

  • Direct contact links

    Visitors can reach you directly: 3 phone links and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and HubSpot and 4 mores (measured from a US location before any click). A consent tool (Usercentrics) is installed; check it blocks these until visitors agree where the law requires it.

  • 27 cookies set on arrival

    27

    Opening the homepage sets 27 cookies (measured from a US location before any click).

  • 51 other companies contacted

    Loading the homepage contacts 51 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Usercentrics

    A consent management tool (Usercentrics) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at kellerheartt.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 8 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · Triplewhale · Judge Me Reviews · Ignite Formerly Fueled · Quantity Break Limit Purchase · shareasale.com · hubapi.com · kxcdn.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Analytics | Hotjar
Hosting
Shopify

Company

Employees
36
Headquarters
Chicago

Upkeep, stack, hiring and company data from programmable.info

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