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kenshoo.com website review

Visit site (opens in a new tab)Reviewed 5 November 202613 issues · 67 checks

This review found 13 issues worth fixing on kenshoo.com, 5 of them high impact, across 67 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

90A

Closest competitors among reviewed websites

Compare side by side
Real-visitor load time (LCP)75th percentile, phones
4.3 s3.1 sMay 16Oct 313.3 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.9 s
May 23, 20263.8 s
May 30, 20263.8 s
Jun 6, 20263.9 s
Jun 13, 20263.8 s
Jun 20, 20263.8 s
Jun 27, 20263.8 s
Jul 4, 20263.8 s
Jul 11, 20263.8 s
Jul 18, 20264.0 s
Jul 25, 20264.1 s
Aug 1, 20264.2 s
Aug 8, 20264.2 s
Aug 15, 20263.9 s
Aug 22, 20263.8 s
Aug 29, 20263.7 s
Sep 5, 20263.6 s
Sep 12, 20263.6 s
Sep 19, 20263.7 s
Sep 26, 20263.7 s
Oct 3, 20263.9 s
Oct 10, 20263.9 s
Oct 17, 20263.7 s
Oct 24, 20263.7 s
Oct 31, 20263.3 s
Real-visitor tap response (INP)75th percentile, phones
171 ms94 msMay 16Oct 31107 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026109 ms
May 23, 2026116 ms
May 30, 2026119 ms
Jun 6, 2026111 ms
Jun 13, 2026107 ms
Jun 20, 2026105 ms
Jun 27, 2026103 ms
Jul 4, 2026108 ms
Jul 11, 2026112 ms
Jul 18, 2026117 ms
Jul 25, 2026130 ms
Aug 1, 2026130 ms
Aug 8, 2026146 ms
Aug 15, 2026162 ms
Aug 22, 2026158 ms
Aug 29, 2026154 ms
Sep 5, 2026148 ms
Sep 12, 2026116 ms
Sep 19, 2026116 ms
Sep 26, 2026118 ms
Oct 3, 2026116 ms
Oct 10, 2026114 ms
Oct 17, 2026114 ms
Oct 24, 2026117 ms
Oct 31, 2026107 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

skai.io (opens in a new tab)
Full-page screenshot of kenshoo.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. kenshoo.com at 0.6 s0.6 s
  2. kenshoo.com at 1.2 s1.2 s
  3. kenshoo.com at 1.8 s1.8 s
  4. kenshoo.com at 2.5 s2.5 s
  5. kenshoo.com at 3.1 s3.1 s
  6. kenshoo.com at 3.7 s3.7 s
  7. kenshoo.com at 4.3 s4.3 s
  8. kenshoo.com at 4.9 s4.9 s

Speed

95

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 69 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    68 KiB

    About 68 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 checks passed

  • Mobile performance score: 95

    95/100

    Your mobile performance score is 95. That is in Google's “good” band (90 and up).

  • Main-thread work: 0.9 s

    A phone's processor spends 0.9 s on main-thread work while loading, 263 ms of it running JavaScript. That is comfortably low.

  • Server response: 94 ms

    94 ms

    Your server sent the HTML in 94 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix67

  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.1 s

    4.1 s

    Real visitors wait 4.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 3.4 s

    3.4 s

    Real visitors see the first content after 3.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 3.0 s

    3.0 s

    Real visitors wait 3.0 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 5.0 s

    5.0 s

    Visually, the page fills in at 5.0 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 109 ms to 107 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed

  • Real-user INP: 171 ms

    171 ms

    Real visitors wait 171 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.04

    0.04

    For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.

  • Largest content (LCP) got 10% faster for real visitors

    -10%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.9 s to 3.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.7 s

    1.7 s

    The first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.

  • Time to Interactive: 2.7 s

    2.7 s

    The page is fully interactive after 2.7 s.

  • Largest Contentful Paint: 1.7 s

    1.7 s

    Your largest element renders in 1.7 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “We use cookies on our website. Some of them are essential, …”.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 1 ms

    1 ms

    Scripts block the page for only 1 ms while loading. Good is under 200 ms.

Images and page weight

100

  • About 0.4 g of CO₂ per visit

    0.36 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.36 g of CO₂e: 42.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed

  • Page weight: 1.3 MB in 49 requests

    1.3 MB

    Your homepage downloads 1.3 MB in 49 requests on a phone: media 649 KiB (2), images 279 KiB (23) and scripts 155 KiB (19). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9594

  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 14 links without text

    14 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h5, h2 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.

2 checks passed

  • Every image has alt text

    All 49 images in the HTML carry an alt attribute.

  • 27 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 28 WCAG 2.2 A/AA and best-practice rules on the phone render: 27 passed and 1 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100

  • 106 internal links, 8 external

    The homepage links to 106 pages on kenshoo.com and 8 external pages.

8 checks passed

  • Meta description: 120 characters

    Your meta description is 120 characters: “Unify omnichannel data, embed expertise, and orchestrate execution with Skai. Drive growth today. Build for what's next.”.

  • One H1 headline

    Your main headline reads: “Drive Growth Today. Build for What’s Next.”.

  • Title: 50 characters

    Your title is a healthy 50 characters: “Skai | Agent-native omnichannel marketing platform”.

  • Canonical URL set

    The canonical URL is https://skai.io/.

  • Structured data in place

    Structured data found: BreadcrumbList, Corporation, ImageObject, Organization and WebPage.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://skai.io/sitemap.xml.

AI search readiness

100

  • No llms.txt

    There is no https://skai.io/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed

  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (967 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://skai.io/artificial-intelligence, whose canonical is https://skai.io/agent. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 7 pages without an H1

    https://skai.io/omnichannel-platform, https://skai.io/studio, https://skai.io/agent-connect, https://skai.io/datahub, https://skai.io/artificial-intelligence and https://skai.io/retail-media-solutions and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 55 found) and read each the way a search engine does.

5 checks passed

  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 10087

  • 36 small tap targets

    36 of 57 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 683 words of copy

    The homepage carries about 683 words of visible text.

5 checks passed

  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Schedule a call” and “Pricing”.

  • 13 calls to action

    The homepage has 13 calls to action, for example “Schedule a call”, “Pricing” and “Book a Demo”.

  • 1 short form

    A short form (2 fields at most) is right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block and “Trusted by 8,200+ brands”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

1 checks passed

  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at kenshoo.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Tag Manager
Hosting
AWS

Hiring

Hiring
1 open role
Job board
careers page
Careers page
skai.io/company/careers (opens in a new tab)

Company

Founded
2006
Headquarters
Tel Aviv

Upkeep, stack, hiring and company data from programmable.info

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