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kerusso.com website review

Visit site (opens in a new tab)Reviewed 7 November 202638 issues · 80 checks

This review found 38 issues worth fixing on kerusso.com, 14 of them high impact, across 80 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.3 s1.8 sMay 16Oct 312.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.1 s
May 23, 20262.0 s
May 30, 20261.9 s
Jun 6, 20261.9 s
Jun 13, 20261.9 s
Jun 20, 20262.1 s
Jun 27, 20262.1 s
Jul 4, 20262.2 s
Jul 11, 20262.2 s
Jul 18, 20262.2 s
Jul 25, 20262.2 s
Aug 1, 20262.2 s
Aug 8, 20262.2 s
Aug 15, 20262.1 s
Aug 22, 20262.1 s
Aug 29, 20262.1 s
Sep 5, 20262.1 s
Sep 12, 20262.1 s
Sep 19, 20262.1 s
Sep 26, 20262.0 s
Oct 3, 20262.1 s
Oct 10, 20262.1 s
Oct 17, 20262.1 s
Oct 24, 20262.1 s
Oct 31, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
301 ms180 msMay 16Oct 31246 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026287 ms
May 23, 2026278 ms
May 30, 2026271 ms
Jun 6, 2026268 ms
Jun 13, 2026270 ms
Jun 20, 2026262 ms
Jun 27, 2026266 ms
Jul 4, 2026283 ms
Jul 11, 2026279 ms
Jul 18, 2026286 ms
Jul 25, 2026274 ms
Aug 1, 2026261 ms
Aug 8, 2026237 ms
Aug 15, 2026220 ms
Aug 22, 2026205 ms
Aug 29, 2026204 ms
Sep 5, 2026208 ms
Sep 12, 2026204 ms
Sep 19, 2026204 ms
Sep 26, 2026195 ms
Oct 3, 2026194 ms
Oct 10, 2026204 ms
Oct 17, 2026207 ms
Oct 24, 2026229 ms
Oct 31, 2026246 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of kerusso.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. kerusso.com at 1.4 s1.4 s
  2. kerusso.com at 2.8 s2.8 s
  3. kerusso.com at 4.2 s4.2 s
  4. kerusso.com at 5.6 s5.6 s
  5. kerusso.com at 7.1 s7.1 s
  6. kerusso.com at 8.5 s8.5 s
  7. kerusso.com at 9.9 s9.9 s
  8. kerusso.com at 11.3 s11.3 s

Speed

11 to fix39
  • Improve image delivery

    3.4 s · 3.1 MB

    20 images could be 3.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.4 s faster on a phone.

  • Main-thread work: 12.6 s

    A phone's processor spends 12.6 s on main-thread work while loading, 3.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 39

    39/100

    Your mobile performance score is 39. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 4,821 HTML elements

    The page has 4,821 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Accessibe Accessibility Overlay and govx.com and others), adding 1.4 MB and 1.3 s of main-thread time.

  • Render-blocking requests

    950 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

  • Shopify adds 661 ms

    661 ms

    Shopify costs a phone 661 ms of main-thread work and 533 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    525 KiB

    About 525 KiB of JavaScript is downloaded but never used on this page.

  • Reduce unused CSS

    300 ms · 87 KiB

    About 87 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 291 ms. During a long task the page ignores taps.

  • LoyaltyLion adds 82 ms

    82 ms

    LoyaltyLion costs a phone 82 ms of main-thread work and 356 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    80 KiB

    12 files are served with short cache lifetimes, so returning visitors download them again (80 KiB).

  • Minify JavaScript

    69 KiB

    69 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    38 KiB

    Polyfills for old browsers add 38 KiB JavaScript that modern phones do not need.

  • Minify CSS

    10 KiB

    10 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 13 ms

    13 ms

    Your server sent the HTML in 13 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 17.5 s

    17.5 s

    Your largest element takes 17.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Image”.

  • Time to Interactive: 29.1 s

    29.1 s

    The page becomes fully interactive after 29.1 s. Good is under 3.8 s.

  • Total Blocking Time: 2.1 s

    2.1 s

    Scripts block taps and scrolling for 2.1 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 7.7 s

    7.7 s

    Visually, the page fills in at 7.7 s (Speed Index). Good is under 3.4 s.

  • Real-user INP: 280 ms

    280 ms

    Real visitors wait 280 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user TTFB: 823 ms

    823 ms

    Real visitors wait 823 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 2.4 s

    2.4 s

    Real visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.03

    0.03

    For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

  • Tap response (INP) got 16% faster for real visitors

    -16%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 287 ms to 246 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.017

    0.017

    The layout barely moves while loading (CLS 0.017, good is under 0.1).

Images and page weight

1 to fix33
  • Page weight: 7.1 MB in 356 requests

    7.1 MB

    Your homepage downloads 7.1 MB in 356 requests on a phone: images 4.0 MB (44), scripts 1.7 MB (138) and other files 918 KiB (131). Under 2 MB keeps phones on slow connections fast.

  • About 2.0 g of CO₂ per visit

    2.01 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.01 g of CO₂e: 240.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

7 to fixGoogle 9391
  • 7 tap targets too small

    7 tap targets are too small or too close together to hit reliably with a finger.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • All page content should be contained by landmarks (10 elements)

    All page content should be contained by landmarks: 10 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 38 text elements with low contrast

    38 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (8 elements)

    ARIA role should be appropriate for the element: 8 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h6, h1 → h6 and h2 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 112 images in the HTML carry an alt attribute.

  • 40 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10085
  • Title is long (77 characters)

    Your title is 77 characters, so Google will cut it off around 60: “Faith-Based Christian Apparel and Accessories for All ❘ Kerusso – Kerusso.com”.

  • 2 H1 headlines

    There are 2 <h1> headlines (“” and “Christian Apparel”). One clear main headline is easier for people and search engines.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 295 internal links, 10 external

    The homepage links to 295 pages on kerusso.com and 10 external pages.

5 checks passed
  • Meta description: 156 characters

    Your meta description is 156 characters: “Wear your faith with Christian apparel fit to a T, and share the good news one shirt at a time. Accessories are also av…”.

  • Canonical URL set

    The canonical URL is https://www.kerusso.com/.

  • Structured data in place

    Structured data found: Organization, SocialMediaPosting and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.kerusso.com/sitemap.xml.

AI search readiness

100
3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • llms.txt published

    The site publishes https://www.kerusso.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix62
  • 1 page without a title

    https://www.kerusso.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://www.kerusso.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 1 page without a meta description

    https://www.kerusso.com/customer_authentication/redirect has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://www.kerusso.com/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 114 found) and read each the way a search engine does.

2 checks passed
  • Linked pages load

    10 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    24 of 25 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix64
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 5 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 48 words

    The homepage has only about 48 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

3 checks passed
  • 13 calls to action

    The homepage has 13 calls to action, for example “Shop Now”, “Buy One Get One Deals” and “Shop Christmas”.

  • 5 short forms

    5 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

Privacy and tracking

  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Tag Manager, Klaviyo, Meta Pixel and Microsoft Clarity (measured from a US location before any click). A consent tool (Ketch) is installed; check it blocks these until visitors agree where the law requires it.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies, 9 of them by other companies (measured from a US location before any click).

  • 27 other companies contacted

    Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Ketch

    A consent management tool (Ketch) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at kerusso.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 21 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Blockify Fraud Filter · Tapcart Mobile App · Redo · Yotpo Product Reviews · Loyalty Rewards And Referrals · Instafeed · Microsoft Clarity · Triplewhale · Postscript Sms Marketing · Klaviyo Email Marketing Sms · Region Restrictions · Selleasy · Test Sms · Gift Box Builder · Back In Stock · Upcart · Free Gift · govx.com · amazonaws.com · getredo.com · retention.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Hiring

Hiring
4 open roles
Teams
Production (2), Operations (1)
Job board
applicantpro

Company

Employees
150
Headquarters
Berryville

Upkeep, stack, hiring and company data from programmable.info

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This review found 38 issues on kerusso.com, including 18 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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