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ketch.com website review

Visit site (opens in a new tab)Reviewed 20 October 202624 issues · 96 checks

This review found 24 issues worth fixing on ketch.com, 4 of them high impact, across 96 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.6 s2.0 sMay 2Oct 173.3 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.4 s
May 9, 20262.4 s
May 16, 20262.4 s
May 23, 20262.4 s
May 30, 20262.4 s
Jun 6, 20262.4 s
Jun 13, 20262.4 s
Jun 20, 20262.4 s
Jun 27, 20262.4 s
Jul 4, 20262.4 s
Jul 11, 20262.4 s
Jul 18, 20262.4 s
Jul 25, 20262.4 s
Aug 1, 20262.3 s
Aug 8, 20262.3 s
Aug 15, 20262.3 s
Aug 22, 20262.4 s
Aug 29, 20262.8 s
Sep 5, 20263.3 s
Sep 12, 20263.9 s
Sep 19, 20264.3 s
Sep 26, 20264.3 s
Oct 3, 20264.3 s
Oct 10, 20263.9 s
Oct 17, 20263.3 s
Real-visitor tap response (INP)75th percentile, phones
515 ms335 msMay 2Oct 17428 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026381 ms
May 9, 2026380 ms
May 16, 2026374 ms
May 23, 2026367 ms
May 30, 2026371 ms
Jun 6, 2026371 ms
Jun 13, 2026371 ms
Jun 20, 2026372 ms
Jun 27, 2026364 ms
Jul 4, 2026360 ms
Jul 11, 2026356 ms
Jul 18, 2026357 ms
Jul 25, 2026360 ms
Aug 1, 2026363 ms
Aug 8, 2026371 ms
Aug 15, 2026373 ms
Aug 22, 2026387 ms
Aug 29, 2026418 ms
Sep 5, 2026446 ms
Sep 12, 2026484 ms
Sep 19, 2026494 ms
Sep 26, 2026470 ms
Oct 3, 2026456 ms
Oct 10, 2026439 ms
Oct 17, 2026428 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of ketch.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. ketch.com at 0.4 s0.4 s
  2. ketch.com at 0.9 s0.9 s
  3. ketch.com at 1.3 s1.3 s
  4. ketch.com at 1.8 s1.8 s
  5. ketch.com at 2.2 s2.2 s
  6. ketch.com at 2.7 s2.7 s
  7. ketch.com at 3.1 s3.1 s
  8. ketch.com at 3.6 s3.6 s

ketch.com does not allow embedding, so this is Google's rendering of the page.

Speed

5 to fix60
  • Mobile performance score: 60

    60/100

    Your mobile performance score is 60 (desktop: 78). Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    900 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

  • Reduce unused JavaScript

    757 KiB

    About 757 KiB of JavaScript is downloaded but never used on this page.

  • Main-thread work: 3.7 s

    A phone's processor spends 3.7 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 1,820 HTML elements

    The page has 1,820 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    250 KiB

    1 image could be 250 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 233 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    150 ms · 21 KiB

    Polyfills for old browsers add 21 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 3 third-party services on the page

    3 third-party services load with your homepage (ketchcdn.com, Google Tag Manager and sanity.io), adding 53 KiB and 53 ms of main-thread time.

  • Use efficient cache lifetimes

    11 KiB

    1 file is served with short cache lifetimes, so returning visitors download them again (11 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 18 ms

    18 ms

    Your server sent the HTML in 18 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 17.8 s

    17.8 s

    The page becomes fully interactive after 17.8 s. Good is under 3.8 s.

  • Largest Contentful Paint: 5.6 s

    5.6 s

    Your largest element takes 5.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Power your business with AI-ready data”.

  • Real-user LCP: 3.4 s

    3.4 s

    Real visitors wait 3.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 422 ms

    422 ms

    Real visitors wait 422 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Largest content (LCP) got 48% slower for real visitors

    +48%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.4 s to 3.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.3 s

    2.3 s

    Real visitors see the first content after 2.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 844 ms

    844 ms

    Real visitors wait 844 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 5.5 s

    5.5 s

    Visually, the page fills in at 5.5 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 539 ms

    539 ms

    Scripts block taps and scrolling for 539 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

  • Tap response (INP) got 14% slower for real visitors

    +14%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 381 ms to 428 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.3 MB in 92 requests

    3.3 MB

    Your homepage downloads 3.3 MB in 92 requests on a phone: scripts 2.3 MB (42), images 456 KiB (26) and fonts 270 KiB (5). Under 2 MB keeps phones on slow connections fast.

  • About 0.9 g of CO₂ per visit

    0.93 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.93 g of CO₂e: 112.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9796
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 74 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 1 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10096
  • Structured data has 1 problem

    Structured data found (Organization, SoftwareApplication and WebSite) but with 1 problem, for example “SoftwareApplication: no offers (price) block”.

  • 90 internal links, 20 external

    The homepage links to 90 pages on ketch.com and 20 external pages.

7 checks passed
  • Meta description: 158 characters

    Your meta description is 158 characters: “Ketch is enterprise data privacy management software for consent, DSARs, data mapping, AI and assessments—built for GDP…”.

  • One H1 headline

    Your main headline reads: “Move from data privacy software to permissioning infrastructure”.

  • Title: 59 characters

    Your title is a healthy 59 characters: “Ketch: Data Privacy Software for Compliance & AI-Ready Data”.

  • Canonical URL set

    The canonical URL is https://www.ketch.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.ketch.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,739 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (16 KiB, 69 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 58 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9287
  • 3 small tap targets

    3 of 14 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 400 ()”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Content security policy”).

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

8 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (ketch.com).

  • Valid certificate (24 days left)

    The certificate from Certainly · Certainly Intermediate R1 verifies for ketch.com and is valid for another 24 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://ketch.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 54 links work

    All 54 links checked from your homepage (40 internal, 14 external) answered without errors.

Domain and trust

  • DNSSEC is off

    ketch.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 26 years old

    26 years

    ketch.com was registered in Mar 2000 through Amazon Registrar, Inc.. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only certainly.com, letsencrypt.org, pki.goog and amazon.com to issue certificates for ketch.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Mar 2027

    ketch.com is registered until Mar 2027.

Content and conversion

1 to fix94
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,761 words of copy

    The homepage carries about 1,761 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Get a Demo” and “Get Started Free”.

  • 19 calls to action

    The homepage has 19 calls to action, for example “View Pricing”, “Get a Demo” and “Pricing”.

  • 1 short form

    A short form (2 fields at most) is right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block, 2 customer or partner logos, a star rating, 19 trust badges and “3,500+ Brands”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:7186579.spf07.hubspotemail.net include:_spf.salesforce.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”), so receivers can verify mail really came from you.

Privacy and tracking

  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Heap and LinkedIn Insight and 1 more (measured from a US location before any click). A consent tool (Ketch) is installed; check it blocks these until visitors agree where the law requires it.

  • 12 cookies set on arrival

    12

    Opening the homepage sets 12 cookies (measured from a US location before any click).

  • 27 other companies contacted

    Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Ketch

    A consent management tool (Ketch) loads with the page.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
Next.js
Analytics
Google Tag Manager

Hiring

Hiring
10 open roles
Teams
Customer Success (5), Engineering (3), Operations (1)
Job board
greenhouse

Upkeep, stack, hiring and company data from programmable.info

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