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keychron.uk website review

Visit site (opens in a new tab)Reviewed 11 November 202630 issues · 80 checks

This review found 30 issues worth fixing on keychron.uk, 13 of them high impact, across 80 checks. The most urgent: shopify adds 2.6 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.2 s715 msMay 23Nov 71.2 s
Show as table
DateReal-visitor load time (LCP)
May 23, 2026843 ms
May 30, 2026835 ms
Jun 6, 2026831 ms
Jun 13, 2026822 ms
Jun 20, 2026838 ms
Jun 27, 2026854 ms
Jul 4, 2026858 ms
Jul 11, 2026854 ms
Jul 18, 2026852 ms
Jul 25, 2026846 ms
Aug 1, 2026855 ms
Aug 8, 2026860 ms
Aug 15, 2026871 ms
Aug 22, 2026898 ms
Aug 29, 2026917 ms
Sep 5, 2026927 ms
Sep 12, 2026933 ms
Sep 19, 2026890 ms
Sep 26, 2026841 ms
Oct 3, 2026813 ms
Oct 10, 2026775 ms
Oct 17, 2026789 ms
Oct 24, 2026899 ms
Oct 31, 20261.0 s
Nov 7, 20261.2 s
Real-visitor tap response (INP)75th percentile, phones
493 ms54 msMay 23Nov 7442 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026109 ms
May 30, 2026114 ms
Jun 6, 2026118 ms
Jun 13, 2026120 ms
Jun 20, 2026122 ms
Jun 27, 2026124 ms
Jul 4, 2026120 ms
Jul 11, 2026117 ms
Jul 18, 2026112 ms
Jul 25, 2026105 ms
Aug 1, 2026106 ms
Aug 8, 2026105 ms
Aug 15, 2026110 ms
Aug 22, 2026111 ms
Aug 29, 2026110 ms
Sep 5, 2026111 ms
Sep 12, 2026110 ms
Sep 19, 2026112 ms
Sep 26, 2026116 ms
Oct 3, 2026121 ms
Oct 10, 2026126 ms
Oct 17, 2026137 ms
Oct 24, 2026174 ms
Oct 31, 2026253 ms
Nov 7, 2026442 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of keychron.uk (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. keychron.uk at 1.5 s1.5 s
  2. keychron.uk at 3.0 s3.0 s
  3. keychron.uk at 4.6 s4.6 s
  4. keychron.uk at 6.1 s6.1 s
  5. keychron.uk at 7.6 s7.6 s
  6. keychron.uk at 9.1 s9.1 s
  7. keychron.uk at 10.7 s10.7 s
  8. keychron.uk at 12.2 s12.2 s

Speed

12 to fix35
  • Shopify adds 2.6 s

    2.6 s

    Shopify costs a phone 2.6 s of main-thread work and 764 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    1.9 s · 467 KiB

    About 467 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.

  • Main-thread work: 13.8 s

    A phone's processor spends 13.8 s on main-thread work while loading, 7.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Render-blocking requests

    1.1 s

    10 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Mobile performance score: 35

    35/100

    Your mobile performance score is 35. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 4,567 HTML elements

    The page has 4,567 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Google Tag Manager and Klaviyo and others), adding 1.9 MB and 4.4 s of main-thread time.

  • Google Tag Manager adds 708 ms

    708 ms

    Google Tag Manager costs a phone 708 ms of main-thread work and 516 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 733 ms. During a long task the page ignores taps.

  • Klaviyo adds 476 ms

    476 ms

    Klaviyo costs a phone 476 ms of main-thread work and 511 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Cloudflare CDN adds 397 ms

    397 ms

    Cloudflare CDN costs a phone 397 ms of main-thread work and 28 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Clarity adds 253 ms

    253 ms

    Clarity costs a phone 253 ms of main-thread work and 28 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    200 ms · 27 KiB

    Polyfills for old browsers add 27 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.

  • Reduce unused CSS

    150 ms · 52 KiB

    About 52 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    100 ms · 30 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (30 KiB).

  • Improve image delivery

    30 KiB

    2 images could be 30 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 17 ms

    17 ms

    Your server sent the HTML in 17 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Largest Contentful Paint: 24.2 s

    24.2 s

    Your largest element takes 24.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “This website uses cookies and similar technologies to enhan…”. Most of its time is element render delay (9.9 s).

  • Time to Interactive: 26.6 s

    26.6 s

    The page becomes fully interactive after 26.6 s. Good is under 3.8 s.

  • Total Blocking Time: 3.4 s

    3.4 s

    Scripts block taps and scrolling for 3.4 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 10.4 s

    10.4 s

    Visually, the page fills in at 10.4 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 212% slower for real visitors

    +212%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 109 ms to 442 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 32% slower for real visitors

    +32%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 0.8 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 2.1 s

    2.1 s

    The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 162 ms

    162 ms

    Real visitors wait 162 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 298 ms

    298 ms

    Real visitors wait 298 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.007

    0.007

    The layout barely moves while loading (CLS 0.007, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 5.3 MB in 875 requests

    5.3 MB

    Your homepage downloads 5.3 MB in 875 requests on a phone: other files 2.6 MB (627), scripts 1.8 MB (177) and images 472 KiB (35). Under 2 MB keeps phones on slow connections fast.

  • About 1.5 g of CO₂ per visit

    1.51 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.51 g of CO₂e: 181.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9796
  • Links look like plain text

    1 link inside paragraphs relies on colour alone to stand out.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • 13 links without text

    13 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 630 images in the HTML carry an alt attribute.

  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 2 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 92100
  • 469 internal links, 26 external

    The homepage links to 469 pages on keychron.uk and 26 external pages.

8 checks passed
  • Meta description: 126 characters

    Your meta description is 126 characters: “Shop Keychron custom mechanical keyboards, mice and accessories for Mac and Windows. UK stock, free shipping and easy r…”.

  • One H1 headline

    Your main headline reads: “BLACK FRIDAY DEALS”.

  • Title: 48 characters

    Your title is a healthy 48 characters: “Custom Mechanical Keyboards & Mice | Keychron UK”.

  • Canonical URL set

    The canonical URL is https://www.keychron.uk/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.keychron.uk/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,485 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.keychron.uk/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 7 pages without a meta description

    https://www.keychron.uk/collections/all-products, https://www.keychron.uk/collections/new-arrivals, https://www.keychron.uk/collections/keychron-q-max-series-keyboards, https://www.keychron.uk/collections/keychron-k-max-series-keyboards, https://www.keychron.uk/collections/k-pro-k-series-keyboard and https://www.keychron.uk/collections/keychron-v-max-series-keyboards and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 pages without an H1

    https://www.keychron.uk/collections/all-products, https://www.keychron.uk/collections/new-arrivals, https://www.keychron.uk/collections/keychron-he-keyboards, https://www.keychron.uk/collections/keychron-q-max-series-keyboards, https://www.keychron.uk/collections/keychron-k-max-series-keyboards and https://www.keychron.uk/collections/k-pro-k-series-keyboard and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 123 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 429 ()”.

2 checks passed
  • Tap targets are thumb-sized

    239 of 276 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix67
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 7 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,165 words of copy

    The homepage carries about 1,165 words of visible text.

3 checks passed
  • 10 calls to action

    The homepage has 10 calls to action, for example “Pre-order G6 HE”, “Shop all Black Friday deals” and “Shop keyboard deals→”.

  • 5 short forms

    5 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Microsoft Clarity.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 35 other companies contacted

    Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at keychron.uk, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 14 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Microsoft Clarity · Simprosys Google Shopping Feed · Pagefly Ai Page Builder · Dual Price Display Pro · Consentik Cookie · Sami Product Labels · Judge Me Reviews · Swatch King · Klaviyo Email Marketing Sms · Consentik Ex · Variant Image Swatch · Bixgrow Affiliate · Essential Pre Order Presale · synctrack.io

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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