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keychron.uk website review
Visit site (opens in a new tab)Reviewed 11 November 202630 issues · 80 checks
This review found 30 issues worth fixing on keychron.uk, 13 of them high impact, across 80 checks. The most urgent: shopify adds 2.6 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
81B- #34,192 of 100,692 reviewed websitesbeats 60%
- #22,252 of 55,522 online storesbeats 53%
- #21,439 of 50,436 Shopify storesbeats 51%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 843 ms |
| May 30, 2026 | 835 ms |
| Jun 6, 2026 | 831 ms |
| Jun 13, 2026 | 822 ms |
| Jun 20, 2026 | 838 ms |
| Jun 27, 2026 | 854 ms |
| Jul 4, 2026 | 858 ms |
| Jul 11, 2026 | 854 ms |
| Jul 18, 2026 | 852 ms |
| Jul 25, 2026 | 846 ms |
| Aug 1, 2026 | 855 ms |
| Aug 8, 2026 | 860 ms |
| Aug 15, 2026 | 871 ms |
| Aug 22, 2026 | 898 ms |
| Aug 29, 2026 | 917 ms |
| Sep 5, 2026 | 927 ms |
| Sep 12, 2026 | 933 ms |
| Sep 19, 2026 | 890 ms |
| Sep 26, 2026 | 841 ms |
| Oct 3, 2026 | 813 ms |
| Oct 10, 2026 | 775 ms |
| Oct 17, 2026 | 789 ms |
| Oct 24, 2026 | 899 ms |
| Oct 31, 2026 | 1.0 s |
| Nov 7, 2026 | 1.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 109 ms |
| May 30, 2026 | 114 ms |
| Jun 6, 2026 | 118 ms |
| Jun 13, 2026 | 120 ms |
| Jun 20, 2026 | 122 ms |
| Jun 27, 2026 | 124 ms |
| Jul 4, 2026 | 120 ms |
| Jul 11, 2026 | 117 ms |
| Jul 18, 2026 | 112 ms |
| Jul 25, 2026 | 105 ms |
| Aug 1, 2026 | 106 ms |
| Aug 8, 2026 | 105 ms |
| Aug 15, 2026 | 110 ms |
| Aug 22, 2026 | 111 ms |
| Aug 29, 2026 | 110 ms |
| Sep 5, 2026 | 111 ms |
| Sep 12, 2026 | 110 ms |
| Sep 19, 2026 | 112 ms |
| Sep 26, 2026 | 116 ms |
| Oct 3, 2026 | 121 ms |
| Oct 10, 2026 | 126 ms |
| Oct 17, 2026 | 137 ms |
| Oct 24, 2026 | 174 ms |
| Oct 31, 2026 | 253 ms |
| Nov 7, 2026 | 442 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.5 s
3.0 s
4.6 s
6.1 s
7.6 s
9.1 s
10.7 s
12.2 s
Speed
Shopify adds 2.6 s
2.6 sShopify costs a phone 2.6 s of main-thread work and 764 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
1.9 s · 467 KiBAbout 467 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.
Main-thread work: 13.8 s
A phone's processor spends 13.8 s on main-thread work while loading, 7.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Render-blocking requests
1.1 s10 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
Mobile performance score: 35
35/100Your mobile performance score is 35. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
4,567 HTML elements
The page has 4,567 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Google Tag Manager and Klaviyo and others), adding 1.9 MB and 4.4 s of main-thread time.
Google Tag Manager adds 708 ms
708 msGoogle Tag Manager costs a phone 708 ms of main-thread work and 516 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 733 ms. During a long task the page ignores taps.
Klaviyo adds 476 ms
476 msKlaviyo costs a phone 476 ms of main-thread work and 511 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Cloudflare CDN adds 397 ms
397 msCloudflare CDN costs a phone 397 ms of main-thread work and 28 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Clarity adds 253 ms
253 msClarity costs a phone 253 ms of main-thread work and 28 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
200 ms · 27 KiBPolyfills for old browsers add 27 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.
Reduce unused CSS
150 ms · 52 KiBAbout 52 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Use efficient cache lifetimes
100 ms · 30 KiB8 files are served with short cache lifetimes, so returning visitors download them again (30 KiB).
Improve image delivery
30 KiB2 images could be 30 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 17 ms
17 msYour server sent the HTML in 17 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 24.2 s
24.2 sYour largest element takes 24.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “This website uses cookies and similar technologies to enhan…”. Most of its time is element render delay (9.9 s).
Time to Interactive: 26.6 s
26.6 sThe page becomes fully interactive after 26.6 s. Good is under 3.8 s.
Total Blocking Time: 3.4 s
3.4 sScripts block taps and scrolling for 3.4 s in total while the page loads. Good is under 200 ms.
Speed Index: 10.4 s
10.4 sVisually, the page fills in at 10.4 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 212% slower for real visitors
+212%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 109 ms to 442 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 32% slower for real visitors
+32%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 0.8 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 2.1 s
2.1 sThe first text or image appears after 2.1 s on a phone. Good is under 1.8 s.
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.1 s
1.1 sReal visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 162 ms
162 msReal visitors wait 162 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.9 s
0.9 sReal visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 298 ms
298 msReal visitors wait 298 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.007
0.007The layout barely moves while loading (CLS 0.007, good is under 0.1).
Images and page weight
Page weight: 5.3 MB in 875 requests
5.3 MBYour homepage downloads 5.3 MB in 875 requests on a phone: other files 2.6 MB (627), scripts 1.8 MB (177) and images 472 KiB (35). Under 2 MB keeps phones on slow connections fast.
About 1.5 g of CO₂ per visit
1.51 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.51 g of CO₂e: 181.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Links look like plain text
1 link inside paragraphs relies on colour alone to stand out.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
13 links without text
13 visible links have no text or label, so screen readers cannot say where they go.
2 checks passed
Every image has alt text
All 630 images in the HTML carry an alt attribute.
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 2 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
469 internal links, 26 external
The homepage links to 469 pages on keychron.uk and 26 external pages.
8 checks passed
Meta description: 126 characters
Your meta description is 126 characters: “Shop Keychron custom mechanical keyboards, mice and accessories for Mac and Windows. UK stock, free shipping and easy r…”.
One H1 headline
Your main headline reads: “BLACK FRIDAY DEALS”.
Title: 48 characters
Your title is a healthy 48 characters: “Custom Mechanical Keyboards & Mice | Keychron UK”.
Canonical URL set
The canonical URL is https://www.keychron.uk/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.keychron.uk/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,485 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.keychron.uk/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
7 pages without a meta description
https://www.keychron.uk/collections/all-products, https://www.keychron.uk/collections/new-arrivals, https://www.keychron.uk/collections/keychron-q-max-series-keyboards, https://www.keychron.uk/collections/keychron-k-max-series-keyboards, https://www.keychron.uk/collections/k-pro-k-series-keyboard and https://www.keychron.uk/collections/keychron-v-max-series-keyboards and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.
15 pages without an H1
https://www.keychron.uk/collections/all-products, https://www.keychron.uk/collections/new-arrivals, https://www.keychron.uk/collections/keychron-he-keyboards, https://www.keychron.uk/collections/keychron-q-max-series-keyboards, https://www.keychron.uk/collections/keychron-k-max-series-keyboards and https://www.keychron.uk/collections/k-pro-k-series-keyboard and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 123 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 429 ()”.
2 checks passed
Tap targets are thumb-sized
239 of 276 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 7 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,165 words of copy
The homepage carries about 1,165 words of visible text.
3 checks passed
10 calls to action
The homepage has 10 calls to action, for example “Pre-order G6 HE”, “Shop all Black Friday deals” and “Shop keyboard deals→”.
5 short forms
5 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Microsoft Clarity.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
13 cookies set on arrival
13Opening the homepage sets 13 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
35 other companies contacted
Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at keychron.uk, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 14 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Microsoft Clarity · Simprosys Google Shopping Feed · Pagefly Ai Page Builder · Dual Price Display Pro · Consentik Cookie · Sami Product Labels · Judge Me Reviews · Swatch King · Klaviyo Email Marketing Sms · Consentik Ex · Variant Image Swatch · Bixgrow Affiliate · Essential Pre Order Presale · synctrack.io
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 30 issues on keychron.uk, including 19 speed issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.