keyespersonalcareingredients.com website review

Your mobile performance score is 71. Pages that score under 90 lose visitors before the first paint.

5 files are served with short cache lifetimes, so returning visitors download them again (122 KiB).

About 104 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

6 images could be 77 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 400 ms.

About 26 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

1 long task block the main thread while loading, the longest for 92 ms. During a long task the page ignores taps.

7 third-party services load with your homepage (b-cdn.net, ucarecdn.com and Shopify and others), adding 147 KiB and 64 ms of main-thread time.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 7.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 7.0 s. Good is under 3.8 s.

Visually, the page fills in at 5.5 s (Speed Index). Good is under 3.4 s.

24 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 images further down the page (68 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.49 g of CO₂e: 58.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

23 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 36 elements on the page fail this check, rated moderate by axe-core.

Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

7 form fields have no label, so screen readers announce an empty box and autofill guesses.

6 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h2 → h6), which makes the page harder to scan with a screen reader.

No meta description, so Google writes its own snippet from whatever text it finds.

There is no <h1>, so neither visitors nor Google get a clear main headline.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

2 links have no real href, so search engines can't follow them.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

Open Graph is missing og:description, so shared links fall back to guesses.

The homepage links to 136 pages on keyespersonalcareingredients.com and 0 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://keyespersonalcareingredients.com/collections/all, https://keyespersonalcareingredients.com/collections/active-ingredients, https://keyespersonalcareingredients.com/collections/sunscreens, https://keyespersonalcareingredients.com/collections/benzophenone-3-powder-99-bp3, https://keyespersonalcareingredients.com/collections/benzophenone-4-powder-99-bp4 and https://keyespersonalcareingredients.com/collections/octyl-methoxycinnamate-omc-99 and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://keyespersonalcareingredients.com/collections/all, https://keyespersonalcareingredients.com/collections/active-ingredients, https://keyespersonalcareingredients.com/collections/sunscreens, https://keyespersonalcareingredients.com/collections/benzophenone-3-powder-99-bp3, https://keyespersonalcareingredients.com/collections/benzophenone-4-powder-99-bp4 and https://keyespersonalcareingredients.com/collections/octyl-methoxycinnamate-omc-99 and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 47 found) and read each the way a search engine does.

The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).

2 errors were logged to the browser console while the page loaded, for example “🚫 Error initializing PerfKit: Application is missing”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage has only about 179 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Opening the homepage sets 6 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.