kickassgrills.com website review

About 666 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.1 s faster on a phone.

A phone's processor spends 6.9 s on main-thread work while loading, 941 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Your mobile performance score is 66. Pages that score under 90 lose visitors before the first paint.

12 images could be 461 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

8 third-party services load with your homepage (Shopify, Klaviyo and SearchSpring and others), adding 1.2 MB and 274 ms of main-thread time.

The page has 2,000 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Shopify costs a phone 103 ms of main-thread work and 625 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Klaviyo costs a phone 83 ms of main-thread work and 309 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 files are served with short cache lifetimes, so returning visitors download them again (74 KiB).

37 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 150 ms faster on a phone.

7 files block the first paint until they finish downloading. Deferring or inlining them could save about 100 ms.

3 long tasks block the main thread while loading, the longest for 70 ms. During a long task the page ignores taps.

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 KiB could be saved by minifying JavaScript.

Your largest element takes 12.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Lifestyle video of people enjoying luxury grill outdoor kit…”.

The page becomes fully interactive after 14.7 s. Good is under 3.8 s.

The first text or image appears after 3.1 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 5.3 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 137 ms to 144 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 9.5 MB in 455 requests on a phone: media 5.5 MB (3), scripts 1.5 MB (136) and other files 1.4 MB (262). Under 2 MB keeps phones on slow connections fast.

8 images (512 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 2.68 g of CO₂e: 322.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 12 elements on the page fail this check, rated moderate by axe-core.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 141 pages on kickassgrills.com and 7 external pages.

https://kickassgrills.com/policies/shipping-policy has no meta description, so Google writes the search snippet from whatever text it finds.

https://kickassgrills.com/policies/shipping-policy, https://kickassgrills.com/collections/outdoor-kitchens, https://kickassgrills.com/collections/built-in-gas-grills, https://kickassgrills.com/collections/built-in-gas-griddles, https://kickassgrills.com/collections/built-in-pellet-grills and https://kickassgrills.com/collections/built-in-charcoal-grills and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

https://kickassgrills.com/collections/outdoor-warming-drawers took over 3 s to send its HTML from our server.

We fetched 15 pages linked from your homepage (of 75 found) and read each the way a search engine does.

4 of 11 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

Social proof on the homepage: 1 customer or partner logo. Pairing it with named testimonials or customer logos makes it far more convincing.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 414 words of visible text.

Before a visitor clicks anything, the page loads Klaviyo, Meta Pixel and Pinterest Tag (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 16 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.