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kickmove.fr website review

Visit site (opens in a new tab)Reviewed 11 November 202641 issues · 85 checks

This review found 41 issues worth fixing on kickmove.fr, 19 of them high impact, across 85 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.6 s2.4 sMay 23Nov 72.7 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20264.3 s
May 30, 20264.4 s
Jun 6, 20264.4 s
Jun 13, 20264.3 s
Jun 20, 20264.0 s
Jun 27, 20263.3 s
Jul 4, 20262.8 s
Jul 11, 20262.8 s
Jul 18, 20262.7 s
Jul 25, 20262.8 s
Aug 1, 20262.8 s
Aug 8, 20262.8 s
Aug 15, 20263.0 s
Aug 22, 20262.9 s
Aug 29, 20262.9 s
Sep 5, 20262.9 s
Sep 12, 20262.8 s
Sep 19, 20262.7 s
Sep 26, 20262.9 s
Oct 3, 20262.8 s
Oct 10, 20262.9 s
Oct 17, 20263.0 s
Oct 24, 20262.9 s
Oct 31, 20262.9 s
Nov 7, 20262.7 s
Real-visitor tap response (INP)75th percentile, phones
217 ms166 msMay 23Nov 7186 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026184 ms
May 30, 2026188 ms
Jun 6, 2026192 ms
Jun 13, 2026192 ms
Jun 20, 2026192 ms
Jun 27, 2026184 ms
Jul 4, 2026189 ms
Jul 11, 2026187 ms
Jul 18, 2026180 ms
Jul 25, 2026175 ms
Aug 1, 2026172 ms
Aug 8, 2026180 ms
Aug 15, 2026203 ms
Aug 22, 2026211 ms
Aug 29, 2026205 ms
Sep 5, 2026205 ms
Sep 12, 2026203 ms
Sep 19, 2026199 ms
Sep 26, 2026203 ms
Oct 3, 2026195 ms
Oct 10, 2026199 ms
Oct 17, 2026206 ms
Oct 24, 2026209 ms
Oct 31, 2026208 ms
Nov 7, 2026186 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of kickmove.fr (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. kickmove.fr at 0.6 s0.6 s
  2. kickmove.fr at 1.1 s1.1 s
  3. kickmove.fr at 1.7 s1.7 s
  4. kickmove.fr at 2.2 s2.2 s
  5. kickmove.fr at 2.8 s2.8 s
  6. kickmove.fr at 3.3 s3.3 s
  7. kickmove.fr at 3.9 s3.9 s
  8. kickmove.fr at 4.4 s4.4 s

Speed

11 to fix50
  • Reduce unused JavaScript

    2.0 s · 893 KiB

    About 893 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.0 s faster on a phone.

  • 6,168 HTML elements

    The page has 6,168 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 4.8 s

    A phone's processor spends 4.8 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    750 ms · 5.6 MB

    62 images could be 5.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 750 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, elfsight.com and Shopify and others), adding 1.9 MB and 862 ms of main-thread time.

  • Mobile performance score: 50

    50/100

    Your mobile performance score is 50. Pages that score under 90 lose visitors before the first paint.

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 856 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    300 ms · 328 KiB

    13 files are served with short cache lifetimes, so returning visitors download them again (328 KiB).

  • Google Tag Manager adds 476 ms

    476 ms

    Google Tag Manager costs a phone 476 ms of main-thread work and 476 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    350 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.

  • Shopify adds 95 ms

    95 ms

    Shopify costs a phone 95 ms of main-thread work and 633 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 32 KiB

    About 32 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Duplicated JavaScript

    38 KiB

    38 KiB JavaScript is shipped twice across bundles.

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 31 ms

    31 ms

    Your server sent the HTML in 31 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.4 s

    4.4 s

    Real visitors wait 4.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 4.6 s

    4.6 s

    Real visitors see the first content after 4.6 s (75th percentile). Good is under 1.8 s.

  • Largest Contentful Paint: 14.3 s

    14.3 s

    Your largest element takes 14.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “V8 en V20 fatbikes met €200 gratis accessoires bij Kickmove”.

  • Time to Interactive: 19.3 s

    19.3 s

    The page becomes fully interactive after 19.3 s. Good is under 3.8 s.

  • Speed Index: 6.7 s

    6.7 s

    Visually, the page fills in at 6.7 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 661 ms

    661 ms

    Scripts block taps and scrolling for 661 ms in total while the page loads. Good is under 200 ms.

  • Real-user INP: 213 ms

    213 ms

    Real visitors wait 213 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • First Contentful Paint: 2.1 s

    2.1 s

    The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 184 ms to 186 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 309 ms

    309 ms

    Real visitors wait 309 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 36% faster for real visitors

    -36%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 4.3 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix40
  • Page weight: 19.7 MB in 417 requests

    19.7 MB

    Your homepage downloads 19.7 MB in 417 requests on a phone: images 16.9 MB (256), scripts 1.5 MB (59) and other files 1.1 MB (90). Under 2 MB keeps phones on slow connections fast.

  • 27 images far larger than shown

    1.3 MB

    27 images are downloaded at several times the size a phone draws them, for example 6ed944b5-e745-46dc-b1e2-8b1ddd9bd64e_800x.jpg at 800 px wide, shown at 238 px. Resized copies would save about 1.3 MB.

  • 10 images in older formats

    10 images (1.6 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 5.6 g of CO₂ per visit

    5.58 g

    By the Sustainable Web Design model, a visit to your homepage emits about 5.58 g of CO₂e: 669.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

8 to fixGoogle 8789
  • 5 text elements with low contrast

    5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 3 tap targets too small

    3 tap targets are too small or too close together to hit reliably with a finger.

  • ARIA dialog and alertdialog nodes should have an accessible name (1 element)

    ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Headings skip levels

    Headings skip levels (h2 → h4, h2 → h5 and h2 → h6), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10095
  • Meta description is long (165 characters)

    Your meta description is 165 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 114 internal links, 7 external

    The homepage links to 114 pages on kickmove.fr and 7 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “Kick&Move”.

  • Title: 63 characters

    Your title is a healthy 63 characters: “🔥 Superdeal! V8 & V20 fatbikes vanaf €699 – Morgen in huis! 🚀”.

  • Canonical URL set

    The canonical URL is https://kickmove.nl/.

  • Structured data in place

    Structured data found: BreadcrumbList, FAQPage, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://kickmove.nl/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and description; sameAs (social profiles) and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (8,247 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://kickmove.nl/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix60
  • 1 linked page is broken

    Your homepage links to https://kickmove.nl/products/kick-move-elektrische-step-e-scooter-anti-lek-banden-32-km-u-app-led-verlichting-cruise-control-schokbestendige-wielen-anti-diefstal-optie, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 2 pages without a meta description

    https://kickmove.nl/pages/repair-form and https://kickmove.nl/collections/all have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://kickmove.nl/collections/%E2%9A%A1-3x-marstek-venus-e-thuisbatterij-incl-p1-meter-15kwh, whose canonical is https://kickmove.nl/collections/%e2%9a%a1-3x-marstek-venus-e-thuisbatterij-incl-p1-meter-15kwh. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 1 page without an H1

    https://kickmove.nl/pages/repair-form has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 43 found) and read each the way a search engine does.

3 checks passed
  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9287
  • 28 small tap targets

    28 of 82 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “[Weglot] Cannot load Weglot because the project has been deleted”.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,920 words of copy

    The homepage carries about 1,920 words of visible text.

4 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “Neem contact met ons op via Whatsapp”.

  • 13 short forms

    13 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 421 testimonial or review blocks and a star rating.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 16 cookies set on arrival

    16

    Opening the homepage sets 16 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 34 other companies contacted

    Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at kickmove.fr, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 8 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Judge Me Reviews · Weglot Translate Your Store · Selleasy · Forms · elfsight.com · pandect.es · googleapis.com · privy.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 41 issues on kickmove.fr, including 20 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
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