killjoymade.com website review

2 images could be 961 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 5.0 s faster on a phone.

Your mobile performance score is 69. Pages that score under 90 lose visitors before the first paint.

About 49 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

2 third-party services load with your homepage (Shopify and shop.app), adding 74 KiB and 23 ms of main-thread time.

4 files are served with short cache lifetimes, so returning visitors download them again (10 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 9.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Jackalope on a sideboard with headphones”.

The page becomes fully interactive after 9.6 s. Good is under 3.8 s.

Visually, the page fills in at 5.8 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

IMG_2315.jpeg weighs 996 KiB. On a phone connection a single image that size takes seconds.

1 image is downloaded at several times the size a phone draws it, for example IMG_2315.jpeg at 3,024 px wide, shown at 390 px. Resized copies would save about 847 KiB.

Your homepage downloads 2.5 MB in 239 requests on a phone: images 1.2 MB (10), other files 943 KiB (143) and scripts 281 KiB (78). Under 2 MB keeps phones on slow connections fast.

1 image further down the page (996 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.72 g of CO₂e: 86.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 elements hidden from screen readers can still receive keyboard focus.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

1 visible link has no text or label, so screen readers cannot say where it goes.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

Your title is only 12 characters: “Killjoy Made”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your meta description is only 38 characters: “Toronto woodworker and digital artist.”. 70 to 160 characters is enough to sell the click.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

The homepage links to 50 pages on killjoymade.com and 6 external pages.

Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

Your homepage links to /pages/contact-us, which answers with an error. Visitors hit a dead end and search engines drop it.

/collections/all, /collections/all-woodwork, /collections/all-art and /collections/stickers-and-patches have no meta description, so Google writes the search snippet from whatever text it finds.

/collections/all, /collections/all-woodwork, /collections/all-art and /collections/stickers-and-patches have no <h1> headline, so visitors and search engines get no clear main topic.

/collections/stickers-and-patches took over 3 s to send its HTML from our server.

We fetched 14 pages linked from your homepage and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

1 link from your homepage to your own site is broken, for example https://killjoymade.com/pages/contact-us (404).

HSTS is set, but max-age is 91 days; one year is the recommended minimum.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

killjoymade.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

killjoymade.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 79 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

DMARC is set to p=none, so mail pretending to be killjoymade.com is still delivered. Add a report address, check the reports, then move to quarantine.

We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager and Pinterest Tag (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 10 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.