kilpi.cl website review

2 images could be 232 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.5 s faster on a phone.

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

About 247 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.

Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.

5 files are served with short cache lifetimes, so returning visitors download them again (102 KiB).

8 third-party services load with your homepage (Google Tag Manager, freshworks.com and Shopify and others), adding 767 KiB and 565 ms of main-thread time.

Google Tag Manager costs a phone 270 ms of main-thread work and 319 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 2.6 s on main-thread work while loading, 868 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

4 long tasks block the main thread while loading, the longest for 252 ms. During a long task the page ignores taps.

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

4 KiB could be saved by minifying JavaScript.

Your largest element takes 11.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 11.3 s. Good is under 3.8 s.

Visually, the page fills in at 5.6 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.8 s on a phone. Good is under 1.8 s.

Scripts block taps and scrolling for 226 ms in total while the page loads. Good is under 200 ms.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 87 ms to 94 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.4 MB in 182 requests on a phone: scripts 918 KiB (62), images 766 KiB (37) and other files 617 KiB (58). Under 2 MB keeps phones on slow connections fast.

1 image is downloaded at several times the size a phone draws it, for example logo_1.png at 5,542 px wide, shown at 199 px. Resized copies would save about 182 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 0.69 g of CO₂e: 82.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

6 elements hidden from screen readers can still receive keyboard focus.

Some lists contain elements other than list items, which screen readers announce wrongly.

Some list items are not inside a list.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

Summary elements must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

3 form fields have no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h2 → h4, h4 → h6 and h2 → h5), which makes the page harder to scan with a screen reader.

The homepage links to 144 pages on kilpi.cl and 9 external pages.

https://kilpi.cl/collections/cortavientos, https://kilpi.cl/collections/pantalones-y-shorts, https://kilpi.cl/collections/calzas, https://kilpi.cl/collections/cortavientos-mujer and https://kilpi.cl/collections/pantalones-y-shorts-mujer have no meta description, so Google writes the search snippet from whatever text it finds.

https://kilpi.cl/collections/hombre, https://kilpi.cl/collections/chaquetas-hombre, https://kilpi.cl/collections/polar-y-polerones-hombre, https://kilpi.cl/collections/poleras-hombre, https://kilpi.cl/collections/primeras-capas-hombre and https://kilpi.cl/collections/mujer and 3 others use the same meta description. A description written for each page earns more clicks.

We fetched 15 pages linked from your homepage (of 61 found) and read each the way a search engine does.

14 of 40 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'find')”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

Social proof on the homepage: 18 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 344 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 12 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.