Website review, no card needed

kingkanine.com logo

kingkanine.com website review

Visit site (opens in a new tab)Reviewed 9 November 202617 issues · 58 checks

This review found 17 issues worth fixing on kingkanine.com, 4 of them high impact, across 58 checks. The most urgent: page weight: 5.2 MB. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.

Real-visitor load time (LCP)75th percentile, phones
2.3 s1.5 sMay 23Nov 71.6 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.7 s
May 30, 20261.6 s
Jun 6, 20261.6 s
Jun 13, 20261.7 s
Jun 20, 20261.7 s
Jun 27, 20261.7 s
Jul 4, 20261.6 s
Jul 11, 20261.6 s
Jul 18, 20261.7 s
Jul 25, 20261.7 s
Aug 1, 20261.9 s
Aug 8, 20261.9 s
Aug 15, 20261.9 s
Aug 22, 20261.9 s
Aug 29, 20261.9 s
Sep 5, 20261.9 s
Sep 12, 20262.0 s
Sep 19, 20261.9 s
Sep 26, 20262.0 s
Oct 3, 20262.0 s
Oct 10, 20262.1 s
Oct 17, 20262.2 s
Oct 24, 20261.9 s
Oct 31, 20261.6 s
Nov 7, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
200 ms158 msMay 23Nov 7171 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026170 ms
May 30, 2026169 ms
Jun 6, 2026163 ms
Jun 13, 2026169 ms
Jun 20, 2026171 ms
Jun 27, 2026176 ms
Jul 4, 2026177 ms
Jul 11, 2026178 ms
Jul 18, 2026179 ms
Jul 25, 2026179 ms
Aug 1, 2026179 ms
Aug 8, 2026179 ms
Aug 15, 2026180 ms
Aug 22, 2026179 ms
Aug 29, 2026187 ms
Sep 5, 2026194 ms
Sep 12, 2026188 ms
Sep 19, 2026195 ms
Sep 26, 2026195 ms
Oct 3, 2026180 ms
Oct 10, 2026181 ms
Oct 17, 2026187 ms
Oct 24, 2026179 ms
Oct 31, 2026178 ms
Nov 7, 2026171 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

No screenshot is available for this review.

Speed

Not measured in this review.

Core Web Vitals

100
  • Tap response (INP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 170 ms to 171 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 171 ms

    171 ms

    Real visitors wait 171 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 508 ms

    508 ms

    Real visitors wait 508 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

2 to fix60
  • Page weight: 5.2 MB

    5.2 MB

    Your homepage downloads 5.2 MB on a phone, 604 KiB of it images (11%). Under 2 MB keeps phones on slow connections fast.

  • 4 images far larger than shown

    287 KiB

    4 images are downloaded at several times the size a phone draws them, for example ba-need-fur-coat.jpg at 1,200 px wide, shown at 243 px. Resized copies would save about 287 KiB.

  • About 1.5 g of CO₂ per visit

    1.47 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.47 g of CO₂e: 176.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

4 to fix94
  • 19 text elements with low contrast

    19 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • 18 links without text

    18 visible links have no text or label, so screen readers cannot say where they go.

  • ARIA role should be appropriate for the element (5 elements)

    ARIA role should be appropriate for the element: 5 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 28 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fix92
  • 3 H1 headlines

    There are 3 <h1> headlines (“King Kanine”, “More Thanks. Fewer Worries.” and “Support Where It Counts”). One clear main headline is easier for people and search engines.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 114 internal links, 5 external

    The homepage links to 114 pages on kingkanine.com and 5 external pages.

6 checks passed
  • Meta description: 156 characters

    Your meta description is 156 characters: “Buy 100% hemp-derived CBD for dogs! Purchase CBD oil and hemp pet products from the leading pet wellness brand - King K…”.

  • Title: 64 characters

    Your title is a healthy 64 characters: “CBD Products for Pets | Online Store | King Kanine – King Kanine”.

  • Canonical URL set

    The canonical URL is https://kingkanine.com/.

  • Structured data in place

    Structured data found: Organization.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://kingkanine.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,102 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://kingkanine.com/llms.txt (9 KiB, 0 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix81
  • 2 pages share a title

    https://kingkanine.com/collections/cbd-oil-for-dogs-and-pets and https://kingkanine.com/collections/cbd-oil-for-dogs all use the title “CBD Oil for Dogs | Best Hemp Oil Drops for Pets | King Kanine – King …”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 4 pages without a meta description

    https://kingkanine.com/collections/cbd-for-cats, https://kingkanine.com/collections/supplements-for-dogs, https://kingkanine.com/collections/omega-3-supplements-for-dogs and https://kingkanine.com/collections/superfoods-for-dogs have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    https://kingkanine.com/collections/cbd-oil-for-dogs-and-pets and https://kingkanine.com/collections/cbd-oil-for-dogs use the same meta description. A description written for each page earns more clicks.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://kingkanine.com/collections/cbd-oil-for-dogs-and-pets, whose canonical is https://kingkanine.com/collections/cbd-oil-for-dogs. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 52 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fix78
  • 3 broken images

    3 images failed to load on a phone, for example https://files.alia-prod.com/dog3410x.avif-1749775340442.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_EMPTY_RESPONSE”.

2 checks passed
  • Tap targets are thumb-sized

    21 of 25 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix93
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 764 words of copy

    The homepage carries about 764 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP TUCKER”.

  • 27 calls to action

    The homepage has 27 calls to action, for example “SHOP”, “Shop CBD by Breed” and “SHOP KOMBOS”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 2 testimonial or review blocks and a star rating.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 10 trackers load before any consent

    10

    Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 5 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 40 cookies set on arrival

    40

    Opening the homepage sets 40 cookies, 4 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 59 other companies contacted

    Loading the homepage contacts 59 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at kingkanine.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 16 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · Klickly Connector · Cbdaffs Advertiser Integration · Inbox · Postscript Sms Marketing · Onward · Applovin Shop Integration · Test Sms · Trakt · Zipify Oneclickupsell · loox.io · nofraud.com · cloudfront.net · socialsnowball.io · rechargecdn.com · trackcb.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Company

Headquarters
Plantation

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 17 issues on kingkanine.com, including 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25