kingoutlet.com.au website review

21 files are served with short cache lifetimes, so returning visitors download them again (1.6 MB).

About 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.6 s faster on a phone.

Your mobile performance score is 38. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 6.6 s on main-thread work while loading, 4.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Google Tag Manager, Facebook and Google Maps and others), adding 2.2 MB and 2.5 s of main-thread time.

Google Tag Manager costs a phone 739 ms of main-thread work and 506 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 550 ms.

Facebook costs a phone 457 ms of main-thread work and 280 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

20 long tasks block the main thread while loading, the longest for 471 ms. During a long task the page ignores taps.

About 64 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 320 ms faster on a phone.

Google Maps costs a phone 333 ms of main-thread work and 394 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 300 ms).

Shopify costs a phone 268 ms of main-thread work and 154 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

twil.io costs a phone 167 ms of main-thread work and 835 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Polyfills for old browsers add 22 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 11.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 22.9 s. Good is under 3.8 s.

Scripts block taps and scrolling for 2.2 s in total while the page loads. Good is under 200 ms.

Visually, the page fills in at 7.5 s (Speed Index). Good is under 3.4 s.

Real visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 87 ms to 271 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Real visitors see the first content after 2.7 s (75th percentile). Good is under 1.8 s.

Real visitors wait 840 ms for your server to start answering (75th percentile). Good is under 800 ms.

The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 3.6 MB in 189 requests on a phone: scripts 2.6 MB (57), other files 678 KiB (100) and fonts 131 KiB (6). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 1.03 g of CO₂e: 123.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

16 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

ARIA progressbar nodes must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 11 elements on the page fail this check, rated moderate by axe-core.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

Headings skip levels (h3 → h6), which makes the page harder to scan with a screen reader.

There is no <h1>, so neither visitors nor Google get a clear main headline.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

The homepage links to 30 pages on kingoutlet.com.au and 7 external pages.

https://kingoutlet.com.au/collections/chairs-ottomans, https://kingoutlet.com.au/collections/storage-shelving, https://kingoutlet.com.au/collections/newest-products and https://kingoutlet.com.au/policies/privacy-policy have no meta description, so Google writes the search snippet from whatever text it finds.

https://kingoutlet.com.au/collections has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 17 found) and read each the way a search engine does.

The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage carries about 307 words of visible text.

The page uses urgency cues (a countdown or limited-time wording).

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 15 cookies (measured from a US location before any click).

Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.