kingsofneon.nz website review

About 801 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.

8 third-party services load with your homepage (YouTube, Google Tag Manager and Heroku and others), adding 1.7 MB and 1.2 s of main-thread time.

Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.

YouTube costs a phone 521 ms of main-thread work and 1,020 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 550 ms.

8 files are served with short cache lifetimes, so returning visitors download them again (73 KiB).

Google Tag Manager costs a phone 360 ms of main-thread work and 464 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 3.0 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

10 long tasks block the main thread while loading, the longest for 198 ms. During a long task the page ignores taps.

About 149 KiB of CSS is downloaded but never applied on this page.

2 images could be 22 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Polyfills for old browsers add 16 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 9.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 17.4 s. Good is under 3.8 s.

Scripts block taps and scrolling for 494 ms in total while the page loads. Good is under 200 ms.

Visually, the page fills in at 4.9 s (Speed Index). Good is under 3.4 s.

3 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 3.1 MB in 177 requests on a phone: scripts 1.7 MB (50), other files 743 KiB (96) and images 314 KiB (16). Under 2 MB keeps phones on slow connections fast.

1 image further down the page (46 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.87 g of CO₂e: 104.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 elements use ARIA attributes their role does not allow, which confuses screen readers.

3 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

15 visible links have no text or label, so screen readers cannot say where they go.

2 form fields have no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h1 → h4), which makes the page harder to scan with a screen reader.

Your meta description is 202 characters; Google truncates after about 160, so the end of your pitch is cut.

Your <h1> is empty.

The homepage links to 56 pages on kingsofneon.nz and 9 external pages.

https://www.kingsofneon.nz/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://www.kingsofneon.nz/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://www.kingsofneon.nz/customer_authentication/redirect, https://www.kingsofneon.nz/collections/sport-neon-signs and https://www.kingsofneon.nz/products/love-you-more have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.kingsofneon.nz/customer_authentication/redirect and https://www.kingsofneon.nz/pages/about have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 21 found) and read each the way a search engine does.

5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

4 errors were logged to the browser console while the page loaded, for example “Uncaught TypeError: Cannot read properties of undefined (reading 'global_config')”.

1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

Chrome logged issues while loading the page (“Cookie”).

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

The homepage has only about 146 words of visible text; thin pages give Google and first-time buyers little to go on.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 12 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 26 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.