kingstontallow.ca website review

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

The page has 3,975 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Your mobile performance score is 88. Pages that score under 90 lose visitors before the first paint.

6 images could be 112 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

3 third-party services load with your homepage (Shopify, shop.app and fontshare.com), adding 120 KiB and 54 ms of main-thread time.

4 long tasks block the main thread while loading, the longest for 63 ms. During a long task the page ignores taps.

7 files are served with short cache lifetimes, so returning visitors download them again (10 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 3.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “HANDMADE IN ONTARIO, CANADA Balms that are the bomb. Rich m…”.

The page becomes fully interactive after 4.2 s. Good is under 3.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

By the Sustainable Web Design model, a visit to your homepage emits about 0.41 g of CO₂e: 48.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

11 visible links have no text or label, so screen readers cannot say where they go.

Your title is only 15 characters: “Kingston Tallow”. Between 30 and 65 characters leaves room to say what you do and for whom.

The homepage links to 64 pages on kingstontallow.ca and 8 external pages.

https://kingstontallow.ca/policies/refund-policy, https://kingstontallow.ca/policies/shipping-policy, https://kingstontallow.ca/policies/privacy-policy and https://kingstontallow.ca/policies/terms-of-service have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 16 found) and read each the way a search engine does.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

Your longest form asks for 12 fields (3 required). Every extra field lowers completion.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 732 words of visible text.

Opening the homepage sets 6 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.