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kissykissy.com website review
Visit site (opens in a new tab)Reviewed 6 November 202640 issues · 93 checks
This review found 40 issues worth fixing on kissykissy.com, 14 of them high impact, across 93 checks. The most urgent: main-thread work: 17.5 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
77C- #51,585 of 92,311 reviewed websitesbeats 39%
- #31,494 of 48,999 online storesbeats 31%
- #29,783 of 44,179 Shopify storesbeats 28%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.4 s |
| May 23, 2026 | 1.3 s |
| May 30, 2026 | 1.3 s |
| Jun 6, 2026 | 1.3 s |
| Jun 13, 2026 | 1.3 s |
| Jun 20, 2026 | 1.3 s |
| Jun 27, 2026 | 1.4 s |
| Jul 4, 2026 | 1.4 s |
| Jul 11, 2026 | 1.4 s |
| Jul 18, 2026 | 1.4 s |
| Jul 25, 2026 | 1.4 s |
| Aug 1, 2026 | 1.4 s |
| Aug 8, 2026 | 1.4 s |
| Aug 15, 2026 | 1.4 s |
| Aug 22, 2026 | 1.5 s |
| Aug 29, 2026 | 1.5 s |
| Sep 5, 2026 | 1.5 s |
| Sep 12, 2026 | 1.6 s |
| Sep 19, 2026 | 1.5 s |
| Sep 26, 2026 | 1.6 s |
| Oct 3, 2026 | 1.6 s |
| Oct 10, 2026 | 1.6 s |
| Oct 17, 2026 | 1.5 s |
| Oct 24, 2026 | 1.5 s |
| Oct 31, 2026 | 1.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 113 ms |
| May 23, 2026 | 113 ms |
| May 30, 2026 | 121 ms |
| Jun 6, 2026 | 127 ms |
| Jun 13, 2026 | 127 ms |
| Jun 20, 2026 | 129 ms |
| Jun 27, 2026 | 133 ms |
| Jul 4, 2026 | 137 ms |
| Jul 11, 2026 | 145 ms |
| Jul 18, 2026 | 145 ms |
| Jul 25, 2026 | 138 ms |
| Aug 1, 2026 | 131 ms |
| Aug 8, 2026 | 129 ms |
| Aug 15, 2026 | 129 ms |
| Aug 22, 2026 | 137 ms |
| Aug 29, 2026 | 141 ms |
| Sep 5, 2026 | 147 ms |
| Sep 12, 2026 | 154 ms |
| Sep 19, 2026 | 151 ms |
| Sep 26, 2026 | 154 ms |
| Oct 3, 2026 | 152 ms |
| Oct 10, 2026 | 150 ms |
| Oct 17, 2026 | 147 ms |
| Oct 24, 2026 | 161 ms |
| Oct 31, 2026 | 161 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.6 s
3.2 s
4.8 s
6.4 s
8.1 s
9.7 s
11.3 s
12.9 s
Speed
Main-thread work: 17.5 s
A phone's processor spends 17.5 s on main-thread work while loading, 6.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Render-blocking requests
1.0 s11 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.0 s.
Mobile performance score: 37
37/100Your mobile performance score is 37. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Google Tag Manager and Yotpo and others), adding 2.2 MB and 2.8 s of main-thread time.
Reduce unused JavaScript
450 ms · 916 KiBAbout 916 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.
Shopify adds 906 ms
906 msShopify costs a phone 906 ms of main-thread work and 735 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
200 ms · 648 KiB57 files are served with short cache lifetimes, so returning visitors download them again (648 KiB).
Improve image delivery
200 ms · 418 KiB18 images could be 418 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 200 ms faster on a phone.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 601 ms. During a long task the page ignores taps.
Google Tag Manager adds 518 ms
518 msGoogle Tag Manager costs a phone 518 ms of main-thread work and 360 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
440 ms · 104 KiBAbout 104 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 440 ms faster on a phone.
Yotpo adds 505 ms
505 msYotpo costs a phone 505 ms of main-thread work and 350 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
personalizer.io adds 283 ms
283 mspersonalizer.io costs a phone 283 ms of main-thread work and 247 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,958 HTML elements
The page has 1,958 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Minify JavaScript
150 ms · 114 KiB114 KiB could be saved by minifying JavaScript.
Minify CSS
150 ms · 15 KiB15 KiB could be saved by minifying CSS.
Legacy JavaScript
51 KiBPolyfills for old browsers add 51 KiB JavaScript that modern phones do not need.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 14 ms
14 msYour server sent the HTML in 14 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Speed Index: 15.7 s
15.7 sVisually, the page fills in at 15.7 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 31.9 s
31.9 sThe page becomes fully interactive after 31.9 s. Good is under 3.8 s.
Total Blocking Time: 4.0 s
4.0 sScripts block taps and scrolling for 4.0 s in total while the page loads. Good is under 200 ms.
Largest Contentful Paint: 6.6 s
6.6 sYour largest element takes 6.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “White/Pink Kissy Basics Short Sleeve Collar Bodysuit - Kiss…”.
Tap response (INP) got 42% slower for real visitors
+42%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 113 ms to 161 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user TTFB: 898 ms
898 msReal visitors wait 898 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 2.1 s
2.1 sReal visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 129 ms
129 msReal visitors wait 129 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 1.3 s
1.3 sThe first text or image appears after 1.3 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 6.2 MB in 380 requests
6.2 MBYour homepage downloads 6.2 MB in 380 requests on a phone: scripts 2.7 MB (156), images 2.3 MB (80) and other files 780 KiB (116). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
White_Pink_Ruffle_Bodysuit.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
4 images below the first screen load straight away
4 images further down the page (141 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.7 g of CO₂ per visit
1.74 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.74 g of CO₂e: 209.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Certain ARIA roles must contain particular children (1 element)
Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.
21 text elements with low contrast
21 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
6 tap targets too small
6 tap targets are too small or too close together to hit reliably with a finger.
Hidden but focusable
4 elements hidden from screen readers can still receive keyboard focus.
5 form fields without a label
5 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 77 images in the HTML carry an alt attribute.
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (291 characters)
Your meta description is 291 characters; Google truncates after about 160, so the end of your pitch is cut.
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
263 internal links, 9 external
The homepage links to 263 pages on kissykissy.com and 9 external pages.
7 checks passed
One H1 headline
Your main headline reads: “Kissy Kissy”.
Title: 46 characters
Your title is a healthy 46 characters: “Premium Pima Cotton Baby Clothes | Kissy Kissy”.
Canonical URL set
The canonical URL is https://www.kissykissy.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.kissykissy.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://www.kissykissy.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,249 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without a meta description
https://www.kissykissy.com/collections/november-buy-3-save-25 has no meta description, so Google writes the search snippet from whatever text it finds.
2 pages slow to respond
https://www.kissykissy.com/collections/limited-edition-prints and https://www.kissykissy.com/collections/holiday-1 took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 109 found) and read each the way a search engine does.
6 checks passed
Linked pages load
9 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 9 pages that loaded have a <title>.
Best practices
2 broken images
2 images failed to load on a phone, for example https://cdn.shopify.com/s/files/1/2789/1628/files/Kissy_logo_1024.svg?v=1700070470.
10 small tap targets
10 of 32 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 third-party cookies
2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.
Missing source maps
Large scripts ship without source maps.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
Requests the notification permission on page load
Requests the notification permission on page load.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 531 words of copy
The homepage carries about 531 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “BUY 3, SAVE 25% ON ALL LIMITED EDITION” and “Shop Now”.
47 calls to action
The homepage has 47 calls to action, for example “Buy 3, save 25% on all Limited Edition”, “Holiday Shop” and “SHOP ALL ONE PIECES”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Analytics.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
51 cookies set on arrival
51Opening the homepage sets 51 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
62 other companies contacted
Loading the homepage contacts 62 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at kissykissy.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 20 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Kimonix Agentic Search · Gorgias Live Chat Helpdesk · Yotpo Loyalty Rewards · Okendo · Klaviyo Email Marketing Sms · Attentive · Smart Seo · Kx Ai Collections · Awin Affiliate Marketing · Analyzify Ga4 Ads Tracking · Kx Shopping Agent · Pushowl · Swym Wishlist Plus · shopstorm.com · rise-ai.com · automizely.com · attn.tv · hextom.com · cloudfront.net · personalizer.io
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Analytics
- Google Analytics
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 40 issues on kissykissy.com, including 21 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.