Website review, no card needed

kissykissy.com logo

kissykissy.com website review

Visit site (opens in a new tab)Reviewed 6 November 202640 issues · 93 checks

This review found 40 issues worth fixing on kissykissy.com, 14 of them high impact, across 93 checks. The most urgent: main-thread work: 17.5 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.7 s1.2 sMay 16Oct 311.5 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.4 s
May 23, 20261.3 s
May 30, 20261.3 s
Jun 6, 20261.3 s
Jun 13, 20261.3 s
Jun 20, 20261.3 s
Jun 27, 20261.4 s
Jul 4, 20261.4 s
Jul 11, 20261.4 s
Jul 18, 20261.4 s
Jul 25, 20261.4 s
Aug 1, 20261.4 s
Aug 8, 20261.4 s
Aug 15, 20261.4 s
Aug 22, 20261.5 s
Aug 29, 20261.5 s
Sep 5, 20261.5 s
Sep 12, 20261.6 s
Sep 19, 20261.5 s
Sep 26, 20261.6 s
Oct 3, 20261.6 s
Oct 10, 20261.6 s
Oct 17, 20261.5 s
Oct 24, 20261.5 s
Oct 31, 20261.5 s
Real-visitor tap response (INP)75th percentile, phones
168 ms106 msMay 16Oct 31161 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026113 ms
May 23, 2026113 ms
May 30, 2026121 ms
Jun 6, 2026127 ms
Jun 13, 2026127 ms
Jun 20, 2026129 ms
Jun 27, 2026133 ms
Jul 4, 2026137 ms
Jul 11, 2026145 ms
Jul 18, 2026145 ms
Jul 25, 2026138 ms
Aug 1, 2026131 ms
Aug 8, 2026129 ms
Aug 15, 2026129 ms
Aug 22, 2026137 ms
Aug 29, 2026141 ms
Sep 5, 2026147 ms
Sep 12, 2026154 ms
Sep 19, 2026151 ms
Sep 26, 2026154 ms
Oct 3, 2026152 ms
Oct 10, 2026150 ms
Oct 17, 2026147 ms
Oct 24, 2026161 ms
Oct 31, 2026161 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of kissykissy.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. kissykissy.com at 1.6 s1.6 s
  2. kissykissy.com at 3.2 s3.2 s
  3. kissykissy.com at 4.8 s4.8 s
  4. kissykissy.com at 6.4 s6.4 s
  5. kissykissy.com at 8.1 s8.1 s
  6. kissykissy.com at 9.7 s9.7 s
  7. kissykissy.com at 11.3 s11.3 s
  8. kissykissy.com at 12.9 s12.9 s

Speed

14 to fix37
  • Main-thread work: 17.5 s

    A phone's processor spends 17.5 s on main-thread work while loading, 6.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Render-blocking requests

    1.0 s

    11 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.0 s.

  • Mobile performance score: 37

    37/100

    Your mobile performance score is 37. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Google Tag Manager and Yotpo and others), adding 2.2 MB and 2.8 s of main-thread time.

  • Reduce unused JavaScript

    450 ms · 916 KiB

    About 916 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Shopify adds 906 ms

    906 ms

    Shopify costs a phone 906 ms of main-thread work and 735 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    200 ms · 648 KiB

    57 files are served with short cache lifetimes, so returning visitors download them again (648 KiB).

  • Improve image delivery

    200 ms · 418 KiB

    18 images could be 418 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 200 ms faster on a phone.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 601 ms. During a long task the page ignores taps.

  • Google Tag Manager adds 518 ms

    518 ms

    Google Tag Manager costs a phone 518 ms of main-thread work and 360 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    440 ms · 104 KiB

    About 104 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 440 ms faster on a phone.

  • Yotpo adds 505 ms

    505 ms

    Yotpo costs a phone 505 ms of main-thread work and 350 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • personalizer.io adds 283 ms

    283 ms

    personalizer.io costs a phone 283 ms of main-thread work and 247 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,958 HTML elements

    The page has 1,958 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Minify JavaScript

    150 ms · 114 KiB

    114 KiB could be saved by minifying JavaScript.

  • Minify CSS

    150 ms · 15 KiB

    15 KiB could be saved by minifying CSS.

  • Legacy JavaScript

    51 KiB

    Polyfills for old browsers add 51 KiB JavaScript that modern phones do not need.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 14 ms

    14 ms

    Your server sent the HTML in 14 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Speed Index: 15.7 s

    15.7 s

    Visually, the page fills in at 15.7 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 31.9 s

    31.9 s

    The page becomes fully interactive after 31.9 s. Good is under 3.8 s.

  • Total Blocking Time: 4.0 s

    4.0 s

    Scripts block taps and scrolling for 4.0 s in total while the page loads. Good is under 200 ms.

  • Largest Contentful Paint: 6.6 s

    6.6 s

    Your largest element takes 6.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “White/Pink Kissy Basics Short Sleeve Collar Bodysuit - Kiss…”.

  • Tap response (INP) got 42% slower for real visitors

    +42%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 113 ms to 161 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 898 ms

    898 ms

    Real visitors wait 898 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) held steady for real visitors

    +8%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 129 ms

    129 ms

    Real visitors wait 129 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 1.3 s

    1.3 s

    The first text or image appears after 1.3 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix69
  • Page weight: 6.2 MB in 380 requests

    6.2 MB

    Your homepage downloads 6.2 MB in 380 requests on a phone: scripts 2.7 MB (156), images 2.3 MB (80) and other files 780 KiB (116). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    White_Pink_Ruffle_Bodysuit.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 4 images below the first screen load straight away

    4 images further down the page (141 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.7 g of CO₂ per visit

    1.74 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.74 g of CO₂e: 209.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8991
  • Certain ARIA roles must contain particular children (1 element)

    Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

  • 21 text elements with low contrast

    21 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 6 tap targets too small

    6 tap targets are too small or too close together to hit reliably with a finger.

  • Hidden but focusable

    4 elements hidden from screen readers can still receive keyboard focus.

  • 5 form fields without a label

    5 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 77 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9293
  • Meta description is long (291 characters)

    Your meta description is 291 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 263 internal links, 9 external

    The homepage links to 263 pages on kissykissy.com and 9 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “Kissy Kissy”.

  • Title: 46 characters

    Your title is a healthy 46 characters: “Premium Pima Cotton Baby Clothes | Kissy Kissy”.

  • Canonical URL set

    The canonical URL is https://www.kissykissy.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.kissykissy.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.kissykissy.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,249 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 1 page without a meta description

    https://www.kissykissy.com/collections/november-buy-3-save-25 has no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages slow to respond

    https://www.kissykissy.com/collections/limited-edition-prints and https://www.kissykissy.com/collections/holiday-1 took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 109 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    9 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 9 pages that loaded have a <title>.

Best practices

5 to fixGoogle 5069
  • 2 broken images

    2 images failed to load on a phone, for example https://cdn.shopify.com/s/files/1/2789/1628/files/Kissy_logo_1024.svg?v=1700070470.

  • 10 small tap targets

    10 of 32 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 third-party cookies

    2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.

  • Missing source maps

    Large scripts ship without source maps.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

  • Requests the notification permission on page load

    Requests the notification permission on page load.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 531 words of copy

    The homepage carries about 531 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “BUY 3, SAVE 25% ON ALL LIMITED EDITION” and “Shop Now”.

  • 47 calls to action

    The homepage has 47 calls to action, for example “Buy 3, save 25% on all Limited Edition”, “Holiday Shop” and “SHOP ALL ONE PIECES”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 51 cookies set on arrival

    51

    Opening the homepage sets 51 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 62 other companies contacted

    Loading the homepage contacts 62 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at kissykissy.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 20 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Kimonix Agentic Search · Gorgias Live Chat Helpdesk · Yotpo Loyalty Rewards · Okendo · Klaviyo Email Marketing Sms · Attentive · Smart Seo · Kx Ai Collections · Awin Affiliate Marketing · Analyzify Ga4 Ads Tracking · Kx Shopping Agent · Pushowl · Swym Wishlist Plus · shopstorm.com · rise-ai.com · automizely.com · attn.tv · hextom.com · cloudfront.net · personalizer.io

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Analytics
Google Analytics
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 40 issues on kissykissy.com, including 21 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25