Website review, no card needed

kitssom.com.br logo

kitssom.com.br website review

Visit site (opens in a new tab)Reviewed 6 November 202644 issues · 97 checks

This review found 44 issues worth fixing on kitssom.com.br, 16 of them high impact, across 97 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.5 s3.1 sMay 16Oct 313.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.2 s
May 23, 20263.3 s
May 30, 20263.2 s
Jun 6, 20263.3 s
Jun 13, 20263.3 s
Jun 20, 20263.3 s
Jun 27, 20263.4 s
Jul 4, 20263.4 s
Jul 11, 20263.4 s
Jul 18, 20263.4 s
Jul 25, 20263.3 s
Aug 1, 20263.3 s
Aug 8, 20263.3 s
Aug 15, 20263.3 s
Aug 22, 20263.3 s
Aug 29, 20263.3 s
Sep 5, 20263.3 s
Sep 12, 20263.3 s
Sep 19, 20263.3 s
Sep 26, 20263.3 s
Oct 3, 20263.2 s
Oct 10, 20263.2 s
Oct 17, 20263.2 s
Oct 24, 20263.2 s
Oct 31, 20263.1 s
Real-visitor tap response (INP)75th percentile, phones
357 ms95 msMay 16Oct 31325 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026125 ms
May 23, 2026137 ms
May 30, 2026148 ms
Jun 6, 2026156 ms
Jun 13, 2026155 ms
Jun 20, 2026162 ms
Jun 27, 2026173 ms
Jul 4, 2026175 ms
Jul 11, 2026176 ms
Jul 18, 2026173 ms
Jul 25, 2026178 ms
Aug 1, 2026191 ms
Aug 8, 2026213 ms
Aug 15, 2026225 ms
Aug 22, 2026249 ms
Aug 29, 2026250 ms
Sep 5, 2026256 ms
Sep 12, 2026262 ms
Sep 19, 2026257 ms
Sep 26, 2026263 ms
Oct 3, 2026273 ms
Oct 10, 2026288 ms
Oct 17, 2026310 ms
Oct 24, 2026327 ms
Oct 31, 2026325 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of kitssom.com.br (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. kitssom.com.br at 1.2 s1.2 s
  2. kitssom.com.br at 2.3 s2.3 s
  3. kitssom.com.br at 3.5 s3.5 s
  4. kitssom.com.br at 4.6 s4.6 s
  5. kitssom.com.br at 5.8 s5.8 s
  6. kitssom.com.br at 7.0 s7.0 s
  7. kitssom.com.br at 8.1 s8.1 s
  8. kitssom.com.br at 9.3 s9.3 s

Speed

13 to fix51
  • Render-blocking requests

    1.4 s

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • Main-thread work: 8.3 s

    A phone's processor spends 8.3 s on main-thread work while loading, 3.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 4,714 HTML elements

    The page has 4,714 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Tray Commerce and performa.ai and others), adding 4.8 MB and 2.7 s of main-thread time.

  • Reduce unused JavaScript

    1.4 MB

    About 1.4 MB of JavaScript is downloaded but never used on this page.

  • Improve image delivery

    600 ms · 623 KiB

    44 images could be 623 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 600 ms faster on a phone.

  • Mobile performance score: 51

    51/100

    Your mobile performance score is 51. Pages that score under 90 lose visitors before the first paint.

  • Google Tag Manager adds 774 ms

    774 ms

    Google Tag Manager costs a phone 774 ms of main-thread work and 1.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Tray Commerce adds 653 ms

    653 ms

    Tray Commerce costs a phone 653 ms of main-thread work and 1.8 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • YouTube adds 389 ms

    389 ms

    YouTube costs a phone 389 ms of main-thread work and 982 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • performa.ai adds 428 ms

    428 ms

    performa.ai costs a phone 428 ms of main-thread work and 218 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    387 KiB

    26 files are served with short cache lifetimes, so returning visitors download them again (387 KiB).

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 301 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    160 ms · 168 KiB

    About 168 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 160 ms faster on a phone.

  • Legacy JavaScript

    63 KiB

    Polyfills for old browsers add 63 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    27 KiB

    27 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 42 ms

    42 ms

    Your server sent the HTML in 42 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 31.5 s

    31.5 s

    The page becomes fully interactive after 31.5 s. Good is under 3.8 s.

  • Speed Index: 8.1 s

    8.1 s

    Visually, the page fills in at 8.1 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.1 s

    1.1 s

    Scripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.

  • Largest Contentful Paint: 4.7 s

    4.7 s

    Your largest element takes 4.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Real-user INP: 379 ms

    379 ms

    Real visitors wait 379 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 149% slower for real visitors

    +149%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 125 ms to 325 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.8 s

    1.8 s

    The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

  • Largest content (LCP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.2 s to 3.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.06

    0.06

    For real visitors the layout shifts by 0.06 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix69
  • Page weight: 8.0 MB in 252 requests

    8.0 MB

    Your homepage downloads 8.0 MB in 252 requests on a phone: scripts 3.3 MB (77), media 2.6 MB (3) and images 1.5 MB (80). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    6aad4b53ca461_MOBILECarcomfortproduto-Kitssom.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 3 images below the first screen load straight away

    3 images further down the page (138 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.3 g of CO₂ per visit

    2.28 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.28 g of CO₂e: 273.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

11 to fixGoogle 7687
  • 32 tap targets too small

    32 tap targets are too small or too close together to hit reliably with a finger.

  • 19 text elements with low contrast

    19 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • 6 buttons without a name

    6 buttons have no accessible name, so screen readers announce just “button”.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • Hidden but focusable

    69 elements hidden from screen readers can still receive keyboard focus.

  • 12 form fields without a label

    12 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Elements use prohibited ARIA attributes

    Elements use prohibited ARIA attributes (3 elements).

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 356 internal links, 28 external

    The homepage links to 356 pages on kitssom.com.br and 28 external pages.

8 checks passed
  • Meta description: 152 characters

    Your meta description is 152 characters: “Centrais multim�dia para mais de 350 modelos, com CarPlay e Android Auto sem fio. 40 anos de estrada, 2 anos de garanti…”.

  • One H1 headline

    Your main headline reads: “Kitssom”.

  • Title: 59 characters

    Your title is a healthy 59 characters: “Central Multim�dia Kitssom | CarPlay e Android Auto sem fio”.

  • Canonical URL set

    The canonical URL is https://www.kitssom.com.br/.

  • Structured data in place

    Structured data found: Organization, Store and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.kitssom.com.br/sitemap.xml.

AI search readiness

1 to fix83
  • Parts of the site are closed to 6 AI crawlers

    Your robots.txt lets ChatGPT search (OAI-SearchBot), ChatGPT (ChatGPT-User), Claude search (Claude-SearchBot), Claude (Claude-User), Perplexity (PerplexityBot) and Perplexity (Perplexity-User) read the homepage but closes other sections to them, so answers about those pages can't cite you.

3 checks passed
  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,725 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.kitssom.com.br/llms.txt (2 KiB, 14 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 8 pages slow to respond

    https://www.kitssom.com.br/marcas, https://www.kitssom.com.br/marcas/audi, https://www.kitssom.com.br/marcas/dodge, https://www.kitssom.com.br/marcas/fiat, https://www.kitssom.com.br/marcas/jeep and https://www.kitssom.com.br/marcas/kia and 2 others took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 91 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 13 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 13 pages that loaded have a <title>.

Best practices

4 to fixGoogle 4683
  • 22 small tap targets

    22 of 98 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 third-party cookies

    2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Mixed content”).

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix69
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Thin social proof

    Social proof on the homepage: 14 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 796 words of copy

    The homepage carries about 796 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

5 checks passed
  • 4 short forms

    4 short forms (3 fields at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Hotjar.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 4 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 26 cookies set on arrival

    26

    Opening the homepage sets 26 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 34 other companies contacted

    Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at kitssom.com.br, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Vue.js
E-commerce
Shopify;Shopify Local Pickup;Shopify Plus;Shopify POS;Yampi
Analytics
Google Tag Manager | Hotjar
Hosting
Azion Technologies Ltda.

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 44 issues on kitssom.com.br, including 22 speed issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25