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koanna.com website review

Visit site (opens in a new tab)Reviewed 12 November 202636 issues · 83 checks

This review found 36 issues worth fixing on koanna.com, 13 of them high impact, across 83 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.4 sMay 23Nov 72.1 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.6 s
May 30, 20261.6 s
Jun 6, 20261.6 s
Jun 13, 20261.6 s
Jun 20, 20261.7 s
Jun 27, 20261.7 s
Jul 4, 20261.8 s
Jul 11, 20261.7 s
Jul 18, 20261.7 s
Jul 25, 20261.7 s
Aug 1, 20261.8 s
Aug 8, 20261.7 s
Aug 15, 20261.7 s
Aug 22, 20261.7 s
Aug 29, 20261.6 s
Sep 5, 20261.6 s
Sep 12, 20261.5 s
Sep 19, 20261.5 s
Sep 26, 20261.5 s
Oct 3, 20261.5 s
Oct 10, 20261.6 s
Oct 17, 20261.6 s
Oct 24, 20261.6 s
Oct 31, 20261.7 s
Nov 7, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
208 ms112 msMay 23Nov 7197 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026125 ms
May 30, 2026123 ms
Jun 6, 2026127 ms
Jun 13, 2026131 ms
Jun 20, 2026145 ms
Jun 27, 2026150 ms
Jul 4, 2026155 ms
Jul 11, 2026154 ms
Jul 18, 2026147 ms
Jul 25, 2026146 ms
Aug 1, 2026154 ms
Aug 8, 2026161 ms
Aug 15, 2026162 ms
Aug 22, 2026163 ms
Aug 29, 2026156 ms
Sep 5, 2026151 ms
Sep 12, 2026152 ms
Sep 19, 2026156 ms
Sep 26, 2026161 ms
Oct 3, 2026167 ms
Oct 10, 2026170 ms
Oct 17, 2026170 ms
Oct 24, 2026178 ms
Oct 31, 2026178 ms
Nov 7, 2026197 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of koanna.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. koanna.com at 2.8 s2.8 s
  2. koanna.com at 5.6 s5.6 s
  3. koanna.com at 8.3 s8.3 s
  4. koanna.com at 11.1 s11.1 s
  5. koanna.com at 13.9 s13.9 s
  6. koanna.com at 16.7 s16.7 s
  7. koanna.com at 19.4 s19.4 s
  8. koanna.com at 22.2 s22.2 s

Speed

12 to fix49
  • Reduce unused JavaScript

    4.3 s · 743 KiB

    About 743 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.3 s faster on a phone.

  • Use efficient cache lifetimes

    1.9 s · 422 KiB

    17 files are served with short cache lifetimes, so returning visitors download them again (422 KiB).

  • Render-blocking requests

    1.8 s

    9 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.8 s.

  • Mobile performance score: 49

    49/100

    Your mobile performance score is 49. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.7 s

    A phone's processor spends 5.7 s on main-thread work while loading, 3.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    750 ms · 708 KiB

    11 images could be 708 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 750 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (weglot.com, Clarity and Google Tag Manager and others), adding 1.9 MB and 1.1 s of main-thread time.

  • Legacy JavaScript

    350 ms · 31 KiB

    Polyfills for old browsers add 31 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 350 ms faster on a phone.

  • weglot.com adds 292 ms

    292 ms

    weglot.com costs a phone 292 ms of main-thread work and 169 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 122 ms

    122 ms

    Shopify costs a phone 122 ms of main-thread work and 692 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,852 HTML elements

    The page has 1,852 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Klaviyo adds 133 ms

    133 ms

    Klaviyo costs a phone 133 ms of main-thread work and 352 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 53 KiB

    About 53 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Duplicated JavaScript

    150 ms · 11 KiB

    11 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 150 ms faster on a phone.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 157 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 42 ms

    42 ms

    Your server sent the HTML in 42 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • First Contentful Paint: 7.7 s

    7.7 s

    The first text or image appears after 7.7 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 32.2 s

    32.2 s

    Your largest element takes 32.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below. Most of its time is resource load delay (21.8 s).

  • Speed Index: 33.8 s

    33.8 s

    Visually, the page fills in at 33.8 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 32.4 s

    32.4 s

    The page becomes fully interactive after 32.4 s. Good is under 3.8 s.

  • Real-user LCP: 2.5 s

    2.5 s

    Real visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.25

    0.25

    For real visitors the layout shifts by 0.25 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 51% slower for real visitors

    +51%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 125 ms to 197 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • 22 images without width and height

    22 images have no width and height attributes, so the layout jumps as each one loads.

  • Total Blocking Time: 292 ms

    292 ms

    Scripts block taps and scrolling for 292 ms in total while the page loads. Good is under 200 ms.

  • Largest content (LCP) got 19% slower for real visitors

    +19%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.6 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user INP: 158 ms

    158 ms

    Real visitors wait 158 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 698 ms

    698 ms

    Real visitors wait 698 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.012

    0.012

    The layout barely moves while loading (CLS 0.012, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 32.2 MB in 448 requests

    32.2 MB

    Your homepage downloads 32.2 MB in 448 requests on a phone: media 26.9 MB (2), scripts 2.1 MB (121) and other files 1.6 MB (276). Under 2 MB keeps phones on slow connections fast.

  • 2 images in older formats

    2 images (175 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 9.1 g of CO₂ per visit

    9.11 g

    By the Sustainable Web Design model, a visit to your homepage emits about 9.11 g of CO₂e: 1093.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 8795
  • 37 images without alt text

    37 images have no alt text, which hurts accessibility and image search.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

1 checks passed
  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8588
  • 7 H1 headlines

    There are 7 <h1> headlines (“Koanna”, “Wellness and Beauty. Powered by Light.” and “Experience total wellness. Anytime, anywhere.”). One clear main headline is easier for people and search engines.

  • Meta description is long (179 characters)

    Your meta description is 179 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 104 internal links, 7 external

    The homepage links to 104 pages on koanna.com and 7 external pages.

6 checks passed
  • Title: 44 characters

    Your title is a healthy 44 characters: “KOANNA® | Elevated Wellness. Inside and Out.”.

  • Canonical URL set

    The canonical URL is https://koanna.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://koanna.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,443 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://koanna.com/llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix76
  • 2 pages point its canonical at the homepage

    https://koanna.com/products/koanna-truecold-plunge-system and https://koanna.com/products/koanna-therapy-belt declare the homepage as their canonical URL, which tells Google they are copies of the homepage and keeps them out of search results. A site-wide template setting usually causes this.

  • 3 pages share a title

    /, https://koanna.com/products/koanna-truecold-plunge-system and https://koanna.com/products/koanna-therapy-belt all use the title “KOANNA® | Elevated Wellness. Inside and Out.”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 4 pages share a meta description

    https://koanna.com/products/koanna-truecold-plunge-system and https://koanna.com/products/koanna-therapy-belt use the same meta description. A description written for each page earns more clicks.

  • 1 page without an H1

    https://koanna.com/collections/accessories has no <h1> headline, so visitors and search engines get no clear main topic.

  • 5 pages slow to respond

    https://koanna.com/products/koanna-therapy-belt, https://koanna.com/products/koanna-red-light-therapy-pad, https://koanna.com/products/luma1000-red-light-panel, https://koanna.com/collections/wellness-technology and https://koanna.com/collections/red-light-therapy-collection took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 30 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    13 pages of 15 loaded without an error (the rest turned automated requests away).

  • Every page has a meta description

    All 13 pages that loaded have a meta description.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 13 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    26 of 29 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,126 words of copy

    The homepage carries about 1,126 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop all keyboard_arrow_right”.

  • 19 calls to action

    The homepage has 19 calls to action, for example “All Products Collection Shop now”, “Accessories Shop now” and “Shop all”.

  • 5 short forms

    5 short forms (0 fields at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 44 testimonial or review blocks, a star rating and “Join 70,000+ satisfied customers”.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Microsoft Clarity and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 16 cookies set on arrival

    16

    Opening the homepage sets 16 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 30 other companies contacted

    Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at koanna.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 11 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · Triplewhale · Gsc Countdown Timer · Kaching Cart · Microsoft Clarity · Selecty · Tolstoy · weglot.com · loox.io · wetracked.io · amazonaws.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Company

Headquarters
The Hague

Upkeep, stack, hiring and company data from programmable.info

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