kochlincoln.com website review

3 images could be 3.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 16.9 s faster on a phone.

Your mobile performance score is 41. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

8 third-party services load with your homepage (Google Tag Manager, Clarity and Shopify and others), adding 1.4 MB and 626 ms of main-thread time.

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

About 325 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

Google Tag Manager costs a phone 391 ms of main-thread work and 652 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 2.6 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 2,228 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

gubagoo.io costs a phone 10 ms of main-thread work and 518 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

7 long tasks block the main thread while loading, the longest for 138 ms. During a long task the page ignores taps.

9 files are served with short cache lifetimes, so returning visitors download them again (44 KiB).

About 39 KiB of CSS is downloaded but never applied on this page.

Polyfills for old browsers add 7 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 KiB could be saved by minifying JavaScript.

Your largest element takes 21.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Koch Lincoln dealership”.

The page becomes fully interactive after 29.3 s. Good is under 3.8 s.

The layout shifts by 0.597 while loading, so content jumps under the reader's thumb. Good is under 0.1.

Visually, the page fills in at 8.6 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 102 ms to 179 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 6.2 MB in 205 requests on a phone: images 3.6 MB (11), other files 1.2 MB (105) and scripts 1.0 MB (62). Under 2 MB keeps phones on slow connections fast.

Nov_Lincoln_campaign_mobile_ed1edc55-313b-4f65-b802-723efa1a weighs 879 KiB. On a phone connection a single image that size takes seconds.

By the Sustainable Web Design model, a visit to your homepage emits about 1.76 g of CO₂e: 211.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

6 tap targets are too small or too close together to hit reliably with a finger.

Links must have discernible text: 3 elements on the page fail this check, rated serious by axe-core.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

17 form fields have no label, so screen readers announce an empty box and autofill guesses.

Elements with visible text labels do not have matching accessible names. (1 element).

There is no <h1>, so neither visitors nor Google get a clear main headline.

The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.

3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

A phone browser shows 526 words, but the HTML your server sends has only 0. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.

23 of 51 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

Large scripts ship without source maps.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

There is no form on the homepage, so every lead has to click through to another page first.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 526 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 30 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.