koholako.com website review

9 images could be 934 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.1 s faster on a phone.

Your mobile performance score is 73. Pages that score under 90 lose visitors before the first paint.

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

A phone's processor spends 2.3 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Google Tag Manager, Snapchat and Attentive and others), adding 591 KiB and 279 ms of main-thread time.

About 34 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

About 137 KiB of JavaScript is downloaded but never used on this page.

3 long tasks block the main thread while loading, the longest for 123 ms. During a long task the page ignores taps.

13 files are served with short cache lifetimes, so returning visitors download them again (114 KiB).

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 8.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 8.8 s. Good is under 3.8 s.

19 images have no width and height attributes, so the layout jumps as each one loads.

Visually, the page fills in at 3.7 s (Speed Index). Good is under 3.4 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

4 images are downloaded at several times the size a phone draws them, for example rings2.jpg at 1,500 px wide, shown at 191 px. Resized copies would save about 807 KiB.

Your homepage downloads 3.2 MB in 245 requests on a phone: images 1.3 MB (26), other files 1.1 MB (150) and scripts 648 KiB (57). Under 2 MB keeps phones on slow connections fast.

3 images further down the page (328 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.91 g of CO₂e: 109.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

11 elements hidden from screen readers can still receive keyboard focus.

3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

ARIA input fields must have an accessible name: 2 elements on the page fail this check, rated serious by axe-core.

Interactive controls must not be nested: 2 elements on the page fail this check, rated serious by axe-core.

Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

7 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 14 elements on the page fail this check, rated moderate by axe-core.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

There are 2 <h1> headlines (“” and “koholako”). One clear main headline is easier for people and search engines.

The homepage links to 56 pages on koholako.com and 9 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://koholako.com/products/orca-whale-bracelet and https://koholako.com/collections/best-sellers/products/orca-whale-bracelet all use the title “Orca Whale Bracelet | Save the Whales | Koholako”. Search engines can't tell which page to show for a search, so each competes with the others.

https://koholako.com/collections/all has no meta description, so Google writes the search snippet from whatever text it finds.

https://koholako.com/products/orca-whale-bracelet and https://koholako.com/collections/best-sellers/products/orca-whale-bracelet use the same meta description. A description written for each page earns more clicks.

Your homepage links to 6 pages by a URL that isn't their canonical one, for example https://koholako.com/collections/best-sellers/products/maui-sticker-pack, whose canonical is https://koholako.com/products/maui-sticker-pack. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

We fetched 15 pages linked from your homepage (of 26 found) and read each the way a search engine does.

14 of 47 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

3 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

Chrome logged issues while loading the page (“Cookie”).

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Social proof on the homepage: 8 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 231 words of visible text; thin pages give Google and first-time buyers little to go on.

Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, Klaviyo, Meta Pixel and Pinterest Tag and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 24 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.