kokoistusa.com website review

33 files are served with short cache lifetimes, so returning visitors download them again (447 KiB).

About 312 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.3 s faster on a phone.

The page has 3,422 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (Shopify, Hubspot and Klaviyo and others), adding 1.2 MB and 587 ms of main-thread time.

About 63 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 390 ms faster on a phone.

A phone's processor spends 3.6 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

13 images could be 342 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

Shopify costs a phone 177 ms of main-thread work and 678 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Polyfills for old browsers add 39 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

4 long tasks block the main thread while loading, the longest for 88 ms. During a long task the page ignores taps.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 18.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 18.5 s. Good is under 3.8 s.

Visually, the page fills in at 8.8 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 3.5 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 78 ms to 95 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

13 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 4.5 MB in 462 requests on a phone: images 1.7 MB (49), other files 1.2 MB (211) and scripts 1.2 MB (175). Under 2 MB keeps phones on slow connections fast.

4_ca4874b6-b0be-4494-8304-a35afa13bb15.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 1.27 g of CO₂e: 152.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

7 elements hidden from screen readers can still receive keyboard focus.

All page content should be contained by landmarks: 10 elements on the page fail this check, rated moderate by axe-core.

6 visible links have no text or label, so screen readers cannot say where they go.

Alternative text of images should not be repeated as text: 5 elements on the page fail this check, rated minor by axe-core.

Your title is only 11 characters: “KOKOIST USA”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

Your meta description is 302 characters; Google truncates after about 160, so the end of your pitch is cut.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 262 pages on kokoistusa.com and 14 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://kokoistusa.com/collections/all, https://kokoistusa.com/collections/feature-1, https://kokoistusa.com/collections/wine-harvest-magnet-gels, https://kokoistusa.com/collections/melty-fruits-magnet-gels, https://kokoistusa.com/collections/newest-bottle-n-go-color-gels and https://kokoistusa.com/collections/nt-ombre-cushion-gels and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 110 found) and read each the way a search engine does.

13 of 45 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

Social proof on the homepage: 99 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 730 words of visible text.

The page uses urgency cues (a countdown or limited-time wording).

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 21 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 43 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.