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komatsu.eu website review

Visit site (opens in a new tab)Reviewed 31 October 202653 issues · 91 checks

This review found 53 issues worth fixing on komatsu.eu, 23 of them high impact, across 91 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.5 s2.2 sMay 9Oct 242.3 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.2 s
May 16, 20262.2 s
May 23, 20262.3 s
May 30, 20262.3 s
Jun 6, 20262.4 s
Jun 13, 20262.4 s
Jun 20, 20262.4 s
Jun 27, 20262.4 s
Jul 4, 20262.4 s
Jul 11, 20262.5 s
Jul 18, 20262.5 s
Jul 25, 20262.4 s
Aug 1, 20262.4 s
Aug 8, 20262.4 s
Aug 15, 20262.4 s
Aug 22, 20262.4 s
Aug 29, 20262.3 s
Sep 5, 20262.3 s
Sep 12, 20262.3 s
Sep 19, 20262.3 s
Sep 26, 20262.3 s
Oct 3, 20262.3 s
Oct 10, 20262.3 s
Oct 17, 20262.3 s
Oct 24, 20262.3 s
Real-visitor tap response (INP)75th percentile, phones
146 ms131 msMay 9Oct 24139 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026134 ms
May 16, 2026134 ms
May 23, 2026133 ms
May 30, 2026134 ms
Jun 6, 2026134 ms
Jun 13, 2026135 ms
Jun 20, 2026134 ms
Jun 27, 2026137 ms
Jul 4, 2026137 ms
Jul 11, 2026139 ms
Jul 18, 2026144 ms
Jul 25, 2026142 ms
Aug 1, 2026141 ms
Aug 8, 2026141 ms
Aug 15, 2026139 ms
Aug 22, 2026140 ms
Aug 29, 2026140 ms
Sep 5, 2026139 ms
Sep 12, 2026139 ms
Sep 19, 2026140 ms
Sep 26, 2026141 ms
Oct 3, 2026140 ms
Oct 10, 2026140 ms
Oct 17, 2026140 ms
Oct 24, 2026139 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of komatsu.eu (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. komatsu.eu at 0.5 s0.5 s
  2. komatsu.eu at 1.1 s1.1 s
  3. komatsu.eu at 1.6 s1.6 s
  4. komatsu.eu at 2.1 s2.1 s
  5. komatsu.eu at 2.7 s2.7 s
  6. komatsu.eu at 3.2 s3.2 s
  7. komatsu.eu at 3.7 s3.7 s
  8. komatsu.eu at 4.3 s4.3 s

Speed

14 to fix22
  • Use efficient cache lifetimes

    3.1 s · 689 KiB

    30 files are served with short cache lifetimes, so returning visitors download them again (689 KiB).

  • Reduce unused JavaScript

    3.1 s · 623 KiB

    About 623 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.1 s faster on a phone.

  • Render-blocking requests

    2.9 s

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.9 s.

  • Reduce unused CSS

    1.6 s · 364 KiB

    About 364 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.6 s faster on a phone.

  • Mobile performance score: 22

    22/100

    Your mobile performance score is 22. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Improve image delivery

    1.6 MB

    19 images could be 1.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Google Maps and juicer.io and others), adding 2.3 MB and 943 ms of main-thread time.

  • Font display

    750 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 750 ms).

  • Google Tag Manager adds 444 ms

    444 ms

    Google Tag Manager costs a phone 444 ms of main-thread work and 371 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • juicer.io adds 187 ms

    187 ms

    juicer.io costs a phone 187 ms of main-thread work and 1.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,819 HTML elements

    The page has 2,819 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 270 ms. During a long task the page ignores taps.

  • Google Maps adds 206 ms

    206 ms

    Google Maps costs a phone 206 ms of main-thread work and 393 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.3 s

    A phone's processor spends 2.3 s on main-thread work while loading, 1.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Minify CSS

    150 ms · 41 KiB

    41 KiB could be saved by minifying CSS.

  • Legacy JavaScript

    18 KiB

    Polyfills for old browsers add 18 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 107 ms

    107 ms

    Your server sent the HTML in 107 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.56

    0.56

    For real visitors the layout shifts by 0.56 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 12.3 s

    12.3 s

    Your largest element takes 12.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We use cookies to personalize and enhance your experience o…”.

  • Time to Interactive: 13.6 s

    13.6 s

    The page becomes fully interactive after 13.6 s. Good is under 3.8 s.

  • Cumulative Layout Shift: 0.529

    0.529

    The layout shifts by 0.529 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Speed Index: 9.0 s

    9.0 s

    Visually, the page fills in at 9.0 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.7 s

    3.7 s

    The first text or image appears after 3.7 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 627 ms

    627 ms

    Scripts block taps and scrolling for 627 ms in total while the page loads. Good is under 200 ms.

  • Real-user TTFB: 830 ms

    830 ms

    Real visitors wait 830 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • 13 images without width and height

    13 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 134 ms to 139 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user LCP: 2.4 s

    2.4 s

    Real visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 137 ms

    137 ms

    Real visitors wait 137 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

Images and page weight

4 to fix43
  • Page weight: 5.6 MB in 120 requests

    5.6 MB

    Your homepage downloads 5.6 MB in 120 requests on a phone: images 3.8 MB (88), scripts 1.2 MB (8) and stylesheets 387 KiB (4). Under 2 MB keeps phones on slow connections fast.

  • 20 images in older formats

    20 images (3.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 12 images below the first screen load straight away

    12 images further down the page (1.4 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 2 images far larger than shown

    237 KiB

    2 images are downloaded at several times the size a phone draws them, for example banner_williams26.ashx at 1,680 px wide, shown at 390 px. Resized copies would save about 237 KiB.

  • About 1.6 g of CO₂ per visit

    1.58 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.58 g of CO₂e: 189.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

11 to fixGoogle 7385
  • Unlabelled dropdowns

    2 dropdowns have no label.

  • 17 text elements with low contrast

    17 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Orphan list items

    Some list items are not inside a list.

  • Positive tabindex

    2 elements have a tabindex above 0, which scrambles the keyboard order.

  • Links look like plain text

    1 link inside paragraphs relies on colour alone to stand out.

  • 43 images without alt text

    43 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (15 elements)

    All page content should be contained by landmarks: 15 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 11 links without text

    11 visible links have no text or label, so screen readers cannot say where they go.

  • 6 form fields without a label

    6 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

1 checks passed
  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 10 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8588
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • 4 links with vague text

    4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 259 internal links, 17 external

    The homepage links to 259 pages on komatsu.eu and 17 external pages.

7 checks passed
  • Meta description: 119 characters

    Your meta description is 119 characters: “Welcome to the European website of Komatsu, a world leading manufacturer of construction, mining and utility equipment.”.

  • Title: 59 characters

    Your title is a healthy 59 characters: “Komatsu Europe - Construction, Mining and Utility Equipment”.

  • Canonical URL set

    The canonical URL is https://www.komatsu.eu/en/.

  • Structured data in place

    Structured data found: WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.komatsu.eu/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.komatsu.eu/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,619 words), so crawlers that don't run JavaScript still read it.

Other pages

5 to fix76
  • 2 pages share a title

    https://www.komatsu.eu/en and / all use the title “Komatsu Europe - Construction, Mining and Utility Equipment”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 1 page without a meta description

    https://www.komatsu.eu/en/cookie-policy has no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    https://www.komatsu.eu/en/excavators/crawler-midi-excavators and https://www.komatsu.eu/en/excavators/wheeled-midi-excavators use the same meta description. A description written for each page earns more clicks.

  • 2 links to non-canonical URLs

    Your homepage links to 2 pages by a URL that isn't their canonical one, for example /, whose canonical is https://www.komatsu.eu/en. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 13 pages without an H1

    https://www.komatsu.eu/en/find-a-dealer, /, https://www.komatsu.eu/en/electric-machines, https://www.komatsu.eu/en/excavators, https://www.komatsu.eu/en/excavators/mini-excavators and https://www.komatsu.eu/en/excavators/crawler-midi-excavators and 7 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 98 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7791
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Uncaught TypeError: window.runJuicerAfterCallback is not a function”.

2 checks passed
  • Tap targets are thumb-sized

    27 of 29 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,255 words of copy

    The homepage carries about 1,255 words of visible text.

3 checks passed
  • 10 calls to action

    The homepage has 10 calls to action, for example “Join our distribution network”, “Contact us” and “Learn more”.

  • 5 short forms

    5 short forms (2 fields at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 12 cookies set on arrival

    12

    Opening the homepage sets 12 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 13 other companies contacted

    Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at komatsu.eu, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

  • The footer still says © 2021.

Stack

Analytics
Google Tag Manager
Hosting
Gtt Backbone Gtt

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 53 issues on komatsu.eu, including 24 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ranked channels, outreach sequences and content angles
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  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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