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kooksheaders.com website review
Visit site (opens in a new tab)Reviewed 10 November 202635 issues · 107 checks
This review found 35 issues worth fixing on kooksheaders.com, 12 of them high impact, across 107 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
85B- #11,448 of 85,982 reviewed websitesbeats 82%
- #6,687 of 43,953 online storesbeats 79%
- #6,469 of 39,271 Shopify storesbeats 78%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.6 s |
| May 30, 2026 | 1.5 s |
| Jun 6, 2026 | 1.5 s |
| Jun 13, 2026 | 1.5 s |
| Jun 20, 2026 | 1.5 s |
| Jun 27, 2026 | 1.5 s |
| Jul 4, 2026 | 1.5 s |
| Jul 11, 2026 | 1.6 s |
| Jul 18, 2026 | 1.6 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.6 s |
| Aug 15, 2026 | 1.6 s |
| Aug 22, 2026 | 1.6 s |
| Aug 29, 2026 | 1.6 s |
| Sep 5, 2026 | 1.6 s |
| Sep 12, 2026 | 1.6 s |
| Sep 19, 2026 | 1.7 s |
| Sep 26, 2026 | 1.6 s |
| Oct 3, 2026 | 1.6 s |
| Oct 10, 2026 | 1.7 s |
| Oct 17, 2026 | 1.7 s |
| Oct 24, 2026 | 1.7 s |
| Oct 31, 2026 | 1.8 s |
| Nov 7, 2026 | 1.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 91 ms |
| May 30, 2026 | 90 ms |
| Jun 6, 2026 | 91 ms |
| Jun 13, 2026 | 93 ms |
| Jun 20, 2026 | 95 ms |
| Jun 27, 2026 | 96 ms |
| Jul 4, 2026 | 96 ms |
| Jul 11, 2026 | 96 ms |
| Jul 18, 2026 | 96 ms |
| Jul 25, 2026 | 96 ms |
| Aug 1, 2026 | 98 ms |
| Aug 8, 2026 | 97 ms |
| Aug 15, 2026 | 96 ms |
| Aug 22, 2026 | 96 ms |
| Aug 29, 2026 | 96 ms |
| Sep 5, 2026 | 97 ms |
| Sep 12, 2026 | 98 ms |
| Sep 19, 2026 | 103 ms |
| Sep 26, 2026 | 104 ms |
| Oct 3, 2026 | 107 ms |
| Oct 10, 2026 | 109 ms |
| Oct 17, 2026 | 109 ms |
| Oct 24, 2026 | 108 ms |
| Oct 31, 2026 | 111 ms |
| Nov 7, 2026 | 111 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.9 s
1.8 s
2.6 s
3.5 s
4.4 s
5.3 s
6.2 s
7.0 s
kooksheaders.com does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
1.8 s · 305 KiBAbout 305 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.8 s faster on a phone.
Main-thread work: 5.3 s
A phone's processor spends 5.3 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Improve image delivery
900 ms · 333 KiB6 images could be 333 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 900 ms faster on a phone.
Mobile performance score: 59
59/100Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
700 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.
8 third-party services on the page
8 third-party services load with your homepage (Klaviyo, Shopify and govx.com and others), adding 632 KiB and 540 ms of main-thread time.
6 long tasks on the main thread
6 long tasks block the main thread while loading, the longest for 439 ms. During a long task the page ignores taps.
2,383 HTML elements
The page has 2,383 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Klaviyo adds 154 ms
154 msKlaviyo costs a phone 154 ms of main-thread work and 312 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
150 ms · 30 KiB9 files are served with short cache lifetimes, so returning visitors download them again (30 KiB).
Duplicated JavaScript
159 KiB159 KiB JavaScript is shipped twice across bundles.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Reduce unused CSS
44 KiBAbout 44 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 8 ms
8 msYour server sent the HTML in 8 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 60.5 s
60.5 sYour largest element takes 60.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 60.5 s
60.5 sThe page becomes fully interactive after 60.5 s. Good is under 3.8 s.
Speed Index: 11.4 s
11.4 sVisually, the page fills in at 11.4 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.4 s
3.4 sThe first text or image appears after 3.4 s on a phone. Good is under 1.8 s.
Tap response (INP) got 23% slower for real visitors
+23%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 91 ms to 111 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 12% slower for real visitors
+12%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.9 s
1.9 sReal visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 111 ms
111 msReal visitors wait 111 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.04
0.04For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 583 ms
583 msReal visitors wait 583 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.009
0.009The layout barely moves while loading (CLS 0.009, good is under 0.1).
Total Blocking Time: 57 ms
57 msScripts block the page for only 57 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 12.4 MB in 398 requests
12.4 MBYour homepage downloads 12.4 MB in 398 requests on a phone: images 5.1 MB (31), media 4.4 MB (4) and scripts 1.2 MB (158). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
Family_Owned_Made_icon_f8cefd8e-c119-40eb-a6e1-4ba8f0672a3c. weighs 4.5 MB. On a phone connection a single image that size takes seconds.
An image on the first screen is lazy-loaded
7ab30afb-b8bb-424b-af7e-e0aeb07f7a5c.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
2 images far larger than shown
63 KiB2 images are downloaded at several times the size a phone draws them, for example fcac4bc47ec2f7085fc83fcfb906a331.png at 1,008 px wide, shown at 286 px. Resized copies would save about 63 KiB.
1 image below the first screen load straight away
1 image further down the page (59 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 3.5 g of CO₂ per visit
3.52 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.52 g of CO₂e: 422.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
ARIA commands must have an accessible name (1 element)
ARIA commands must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
Summary elements must have discernible text (1 element)
Summary elements must have discernible text: 1 element on the page fails this check, rated serious by axe-core.
<svg> elements with an img or image role must have alternative text (1 element)
<svg> elements with an img or image role must have alternative text: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (21 elements)
All page content should be contained by landmarks: 21 elements on the page fail this check, rated moderate by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h1 → h4, h2 → h4 and h2 → h6), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 117 images in the HTML carry an alt attribute.
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 6 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (13 characters)
Your title is only 13 characters: “Kooks Headers”. Between 30 and 65 characters leaves room to say what you do and for whom.
3 H1 headlines
There are 3 <h1> headlines (“SAVE 10% ACROSS THE SITE”, “F-150 SIDE EXIT EXHAUST” and “BLACKWING. MEET ULTRA X.”). One clear main headline is easier for people and search engines.
Meta description is long (232 characters)
Your meta description is 232 characters; Google truncates after about 160, so the end of your pitch is cut.
212 internal links, 19 external
The homepage links to 212 pages on kooksheaders.com and 19 external pages.
5 checks passed
Canonical URL set
The canonical URL is https://kooksheaders.com/.
Structured data in place
Structured data found: LocalBusiness, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://kooksheaders.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, sameAs (social profiles) and contact details; logo and description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,390 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (23 KiB, 61 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page hidden from search
/collections/f150 is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
5 pages without a meta description
/collections/all, /collections/mustang, /collections/corvette, /collections/gm-1500-truck and /collections/cadillac-escalade-v have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 104 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “formatMoney is not defined”.
2 checks passed
Tap targets are thumb-sized
58 of 58 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (kooksheaders.com).
Valid certificate (47 days left)
The certificate from Let's Encrypt · YE1 verifies for kooksheaders.com and is valid for another 47 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://kooksheaders.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 55 links work
All 55 links checked from your homepage (40 internal, 15 external) answered without errors.
Domain and trust
Domain expires in 69 days
kooksheaders.com is registered until Jan 2027. Make sure auto-renew is on and the card on file is current.
No CAA record
kooksheaders.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
kooksheaders.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
1 checks passed
Domain is 20 years old
20 yearskooksheaders.com was registered in Jan 2006 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.
Content and conversion
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
Thin social proof
Social proof on the homepage: 35 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,081 words of copy
The homepage carries about 1,081 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP & SAVE 10%” and “SHOP NOW”.
14 calls to action
The homepage has 14 calls to action, for example “Shop Products”, “Shop All” and “Request a Quote”.
2 short forms
2 short forms (2 fields at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Opening hours shown
Your opening hours are on the homepage.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Email authentication
Email authentication score: 90/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:_spf.hostedemail.com Include:Servers.mcsv.net a:dispatch-us.ppe-hosted.com -all”.
DKIM signing found
A DKIM key is published (selector “k2”), so receivers can verify mail really came from you.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
21 cookies set on arrival
21Opening the homepage sets 21 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
37 other companies contacted
Loading the homepage contacts 37 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Apps on your store
Your storefront loads 11 apps. Each one is code from another company running for your shoppers.
None of the apps your storefront loads is on the list of apps with a known security problem.
Apps your storefront loads
Inbox · Progus Store Locator · Judge Me Reviews · Klaviyo Email Marketing Sms · Uppromote Affiliate · Tapita Seo Speed · Affliate By Secomapp · Apphero Free Gift · Wishlist Club · cloudfront.net · govx.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Hiring
- Hiring
- 11 open roles
- Job board
- paylocity
Company
- Employees
- 150
- Headquarters
- Statesville
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 35 issues on kooksheaders.com, including 14 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.