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koro.com website review

Visit site (opens in a new tab)Reviewed 1 November 202633 issues · 82 checks

This review found 33 issues worth fixing on koro.com, 10 of them high impact, across 82 checks. The most urgent: mobile performance score: 46. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

Read the full growth playbook for KoRo

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.7 s1.8 sMay 9Oct 244.0 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.2 s
May 16, 20262.2 s
May 23, 20262.2 s
May 30, 20262.4 s
Jun 6, 20262.9 s
Jun 13, 20263.8 s
Jun 20, 20264.1 s
Jun 27, 20264.1 s
Jul 4, 20264.1 s
Jul 11, 20264.1 s
Jul 18, 20264.1 s
Jul 25, 20264.1 s
Aug 1, 20264.1 s
Aug 8, 20264.1 s
Aug 15, 20264.1 s
Aug 22, 20264.2 s
Aug 29, 20264.3 s
Sep 5, 20264.3 s
Sep 12, 20264.3 s
Sep 19, 20264.4 s
Sep 26, 20264.4 s
Oct 3, 20264.3 s
Oct 10, 20264.2 s
Oct 17, 20264.1 s
Oct 24, 20264.0 s
Real-visitor tap response (INP)75th percentile, phones
143 ms127 msMay 9Oct 24129 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026130 ms
May 16, 2026131 ms
May 23, 2026132 ms
May 30, 2026133 ms
Jun 6, 2026135 ms
Jun 13, 2026138 ms
Jun 20, 2026141 ms
Jun 27, 2026140 ms
Jul 4, 2026140 ms
Jul 11, 2026137 ms
Jul 18, 2026135 ms
Jul 25, 2026137 ms
Aug 1, 2026139 ms
Aug 8, 2026138 ms
Aug 15, 2026138 ms
Aug 22, 2026137 ms
Aug 29, 2026136 ms
Sep 5, 2026136 ms
Sep 12, 2026136 ms
Sep 19, 2026135 ms
Sep 26, 2026136 ms
Oct 3, 2026136 ms
Oct 10, 2026136 ms
Oct 17, 2026134 ms
Oct 24, 2026129 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of koro.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. koro.com at 0.6 s0.6 s
  2. koro.com at 1.3 s1.3 s
  3. koro.com at 1.9 s1.9 s
  4. koro.com at 2.6 s2.6 s
  5. koro.com at 3.2 s3.2 s
  6. koro.com at 3.8 s3.8 s
  7. koro.com at 4.5 s4.5 s
  8. koro.com at 5.1 s5.1 s

Speed

9 to fix46
  • Mobile performance score: 46

    46/100

    Your mobile performance score is 46. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.3 s

    A phone's processor spends 4.3 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,812 HTML elements

    The page has 3,812 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    400 ms · 653 KiB

    16 images could be 653 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 400 ms faster on a phone.

  • Reduce unused JavaScript

    750 ms · 260 KiB

    About 260 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • 16 long tasks on the main thread

    16 long tasks block the main thread while loading, the longest for 440 ms. During a long task the page ignores taps.

  • 5 third-party services on the page

    5 third-party services load with your homepage (consentmanager.net, Google Tag Manager and imgix and others), adding 1.6 MB and 83 ms of main-thread time.

  • imgix adds 0 ms

    0 ms

    imgix costs a phone 0 ms of main-thread work and 913 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • graphassets.com adds 0 ms

    0 ms

    graphassets.com costs a phone 0 ms of main-thread work and 548 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 27 KiB

    About 27 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    53 KiB

    2 files are served with short cache lifetimes, so returning visitors download them again (53 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    2 KiB

    2 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 39 ms

    39 ms

    Your server sent the HTML in 39 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 10.7 s

    10.7 s

    Your largest element takes 10.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “verschiedene koro-lebensmittelprodukte wie erdbeerscheiben,…”.

  • Time to Interactive: 14.3 s

    14.3 s

    The page becomes fully interactive after 14.3 s. Good is under 3.8 s.

  • Total Blocking Time: 1.1 s

    1.1 s

    Scripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 6.2 s

    6.2 s

    Visually, the page fills in at 6.2 s (Speed Index). Good is under 3.4 s.

  • Largest content (LCP) got 86% slower for real visitors

    +86%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.2 s to 4.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • 7 images without width and height

    7 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 130 ms to 129 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 104 ms

    104 ms

    Real visitors wait 104 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.05

    0.05

    For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 528 ms

    528 ms

    Real visitors wait 528 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.6 s

    1.6 s

    The first text or image appears after 1.6 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.022

    0.022

    The layout barely moves while loading (CLS 0.022, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.8 MB in 308 requests

    2.8 MB

    Your homepage downloads 2.8 MB in 308 requests on a phone: images 1.5 MB (64), scripts 881 KiB (186) and other files 290 KiB (51). Under 2 MB keeps phones on slow connections fast.

  • 1 image below the first screen load straight away

    1 image further down the page (20 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 0.8 g of CO₂ per visit

    0.81 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.81 g of CO₂e: 96.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 10095
  • 81 buttons without a name

    81 buttons have no accessible name, so screen readers announce just “button”.

  • All page content should be contained by landmarks (5 elements)

    All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Alternative text of images should not be repeated as text (11 elements)

    Alternative text of images should not be repeated as text: 11 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 177 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9286
  • 2 H1 headlines

    There are 2 <h1> headlines (“Hilf uns, Platz für Neues zu schaffen!” and “Hilf uns, Platz für Neues zu schaffen!”). One clear main headline is easier for people and search engines.

  • Structured data has 8 problems

    Structured data found (Product) but with 8 problems, for example “Product: no offers (price) block”.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 194 internal links, 12 external

    The homepage links to 194 pages on koro.com and 12 external pages.

5 checks passed
  • Meta description: 139 characters

    Your meta description is 139 characters: “Vielfältige Qualitätsprodukte zu fairen Preisen: Kauf Nüsse, Nussmus, innovative Snacks sowie vegane & Bio-Produkte in …”.

  • Title: 54 characters

    Your title is a healthy 54 characters: “KoRo Online Shop: Top-Qualität in Großpackungen | KoRo”.

  • Canonical URL set

    The canonical URL is https://www.koro.com/bede.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.koro.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.koro.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (3,046 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix75
  • 1 linked page hidden from search

    https://www.koro.com/bede/impressum is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 2 pages share a title

    https://www.koro.com/bede and / all use the title “KoRo Online Shop: Top-Qualität in Großpackungen | KoRo”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example /, whose canonical is https://www.koro.com/bede. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 1 page without an H1

    https://www.koro.com/bede/wishlist has no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    https://www.koro.com/bede/wishlist has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 153 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 100100
  • Missing source maps

    Large scripts ship without source maps.

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    98 of 114 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 3,007 words of copy

    The homepage carries about 3,007 words of visible text.

2 checks passed
  • 1 short form

    A short form (1 field at most) is right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 120 testimonial or review blocks and 2 trust badges.

Privacy and tracking

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • 4 other companies contacted

    Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

2 checks passed
  • Consent tool: consentmanager

    A consent management tool (consentmanager) loads with the page.

  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at koro.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Nuxt
Hosting
Vercel

Hiring

Hiring
19 open roles
Teams
Sales (6), Marketing (4), People & Culture (2), Tech (2)
Job board
ashby

Upkeep, stack, hiring and company data from programmable.info

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