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koskela.com.au website review

Visit site (opens in a new tab)Reviewed 6 November 202628 issues · 74 checks

This review found 28 issues worth fixing on koskela.com.au, 8 of them high impact, across 74 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.2 s1.6 sMay 16Oct 311.9 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.9 s
May 23, 20262.0 s
May 30, 20261.9 s
Jun 6, 20261.9 s
Jun 13, 20261.8 s
Jun 20, 20261.8 s
Jun 27, 20261.7 s
Jul 4, 20261.7 s
Jul 11, 20261.7 s
Jul 18, 20261.7 s
Jul 25, 20261.7 s
Aug 1, 20261.7 s
Aug 8, 20261.8 s
Aug 15, 20261.7 s
Aug 22, 20261.8 s
Aug 29, 20261.7 s
Sep 5, 20261.8 s
Sep 12, 20261.9 s
Sep 19, 20262.0 s
Sep 26, 20262.1 s
Oct 3, 20262.1 s
Oct 10, 20262.0 s
Oct 17, 20261.9 s
Oct 24, 20261.9 s
Oct 31, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
99 ms80 msMay 16Oct 3197 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202682 ms
May 23, 202688 ms
May 30, 202687 ms
Jun 6, 202694 ms
Jun 13, 202695 ms
Jun 20, 202692 ms
Jun 27, 202687 ms
Jul 4, 202687 ms
Jul 11, 202685 ms
Jul 18, 202685 ms
Jul 25, 202686 ms
Aug 1, 202687 ms
Aug 8, 202685 ms
Aug 15, 202686 ms
Aug 22, 202692 ms
Aug 29, 202692 ms
Sep 5, 202696 ms
Sep 12, 202696 ms
Sep 19, 202697 ms
Sep 26, 202696 ms
Oct 3, 202688 ms
Oct 10, 202690 ms
Oct 17, 202693 ms
Oct 24, 202695 ms
Oct 31, 202697 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of koskela.com.au (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. koskela.com.au at 0.6 s0.6 s
  2. koskela.com.au at 1.2 s1.2 s
  3. koskela.com.au at 1.8 s1.8 s
  4. koskela.com.au at 2.5 s2.5 s
  5. koskela.com.au at 3.1 s3.1 s
  6. koskela.com.au at 3.7 s3.7 s
  7. koskela.com.au at 4.3 s4.3 s
  8. koskela.com.au at 4.9 s4.9 s

Speed

8 to fix51
  • Reduce unused JavaScript

    1.8 s · 346 KiB

    About 346 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.8 s faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Hotjar and Klaviyo and others), adding 1.0 MB and 980 ms of main-thread time.

  • Mobile performance score: 51

    51/100

    Your mobile performance score is 51. Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    800 ms · 123 KiB

    11 files are served with short cache lifetimes, so returning visitors download them again (123 KiB).

  • Main-thread work: 3.9 s

    A phone's processor spends 3.9 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google Tag Manager adds 272 ms

    272 ms

    Google Tag Manager costs a phone 272 ms of main-thread work and 321 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 181 ms

    181 ms

    Klaviyo costs a phone 181 ms of main-thread work and 312 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,590 HTML elements

    The page has 1,590 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    200 ms · 48 KiB

    4 images could be 48 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 200 ms faster on a phone.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 210 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    150 ms · 27 KiB

    About 27 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    150 ms · 19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 12 ms

    12 ms

    Your server sent the HTML in 12 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix50
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.26

    0.26

    For real visitors the layout shifts by 0.26 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 13.7 s

    13.7 s

    Your largest element takes 13.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 14.0 s

    14.0 s

    The page becomes fully interactive after 14.0 s. Good is under 3.8 s.

  • Speed Index: 7.2 s

    7.2 s

    Visually, the page fills in at 7.2 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.1 s

    3.1 s

    The first text or image appears after 3.1 s on a phone. Good is under 1.8 s.

  • Real-user TTFB: 837 ms

    837 ms

    Real visitors wait 837 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 474 ms

    474 ms

    Scripts block taps and scrolling for 474 ms in total while the page loads. Good is under 200 ms.

  • 8 images without width and height

    8 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 13% slower for real visitors

    +13%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 82 ms to 97 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user LCP: 2.3 s

    2.3 s

    Real visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.5 MB in 183 requests

    2.5 MB

    Your homepage downloads 2.5 MB in 183 requests on a phone: scripts 1.1 MB (73), other files 656 KiB (82) and images 389 KiB (13). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (65 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.7 g of CO₂ per visit

    0.71 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.71 g of CO₂e: 85.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 9197
  • 8 buttons without a name

    8 buttons have no accessible name, so screen readers announce just “button”.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 77 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10097
  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 363 internal links, 10 external

    The homepage links to 363 pages on koskela.com.au and 10 external pages.

7 checks passed
  • Meta description: 160 characters

    Your meta description is 160 characters: “A space for innovative & inspiring furniture & homewares. Koskela is known for impeccable quality & low impact on the e…”.

  • One H1 headline

    Your main headline reads: “Welcome to Koskela. We are creators of sustainable Australian-made furniture solutions for communal & collaborative spa…”.

  • Title: 59 characters

    Your title is a healthy 59 characters: “Sustainable Designer Furniture & Homewares Sydney – Koskela”.

  • Canonical URL set

    The canonical URL is https://koskela.com.au/.

  • Structured data in place

    Structured data found: BreadcrumbList.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://koskela.com.au/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,084 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://koskela.com.au/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 6 pages without a meta description

    https://koskela.com.au/collections/work-office-breakout-table, https://koskela.com.au/collections/work-office-laptop-table, https://koskela.com.au/collections/work-office-side-table, https://koskela.com.au/collections/high-office-tables-work, https://koskela.com.au/collections/work-highback and https://koskela.com.au/collections/work-ottomans have no meta description, so Google writes the search snippet from whatever text it finds.

  • 14 pages without an H1

    https://koskela.com.au/collections/work-office-work-tables, https://koskela.com.au/collections/work-office-breakout-table, https://koskela.com.au/collections/work-office-coffee-tables, https://koskela.com.au/collections/work-office-desks, https://koskela.com.au/collections/work-office-laptop-table and https://koskela.com.au/collections/work-office-meeting-table and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 196 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 17 small tap targets

    17 of 78 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://cdn-gallery.xotiny.com/koskela/xo-gallery-main.css?v=1793591803998' from origin 'h…”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix90
  • Thin social proof

    Social proof on the homepage: 3 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 633 words of copy

    The homepage carries about 633 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP WORK ->” and “SHOP LIVE ->”.

  • 12 calls to action

    The homepage has 12 calls to action, for example “Order a Fabric Swatch”, “Shop all” and “Apply for Client Access”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

Privacy and tracking

1 to fix
  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 18 cookies set on arrival

    18

    Opening the homepage sets 18 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 34 other companies contacted

    Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at koskela.com.au, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 5 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · Helium Customer Fields · Xo Gallery · cloudfront.net · amazonaws.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Hiring

Hiring
1 open role
Job board
careers page

Company

Headquarters
North Sydney

Upkeep, stack, hiring and company data from programmable.info

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