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kosterina.com website review

Visit site (opens in a new tab)Reviewed 10 November 202643 issues · 87 checks

This review found 43 issues worth fixing on kosterina.com, 15 of them high impact, across 87 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.5 s2.0 sMay 23Nov 72.2 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.0 s
May 30, 20262.1 s
Jun 6, 20262.2 s
Jun 13, 20262.1 s
Jun 20, 20262.1 s
Jun 27, 20262.1 s
Jul 4, 20262.1 s
Jul 11, 20262.1 s
Jul 18, 20262.2 s
Jul 25, 20262.3 s
Aug 1, 20262.4 s
Aug 8, 20262.4 s
Aug 15, 20262.4 s
Aug 22, 20262.3 s
Aug 29, 20262.2 s
Sep 5, 20262.2 s
Sep 12, 20262.2 s
Sep 19, 20262.1 s
Sep 26, 20262.1 s
Oct 3, 20262.1 s
Oct 10, 20262.1 s
Oct 17, 20262.1 s
Oct 24, 20262.1 s
Oct 31, 20262.2 s
Nov 7, 20262.2 s
Real-visitor tap response (INP)75th percentile, phones
214 ms135 msMay 23Nov 7189 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026144 ms
May 30, 2026145 ms
Jun 6, 2026153 ms
Jun 13, 2026153 ms
Jun 20, 2026152 ms
Jun 27, 2026154 ms
Jul 4, 2026152 ms
Jul 11, 2026153 ms
Jul 18, 2026155 ms
Jul 25, 2026161 ms
Aug 1, 2026170 ms
Aug 8, 2026179 ms
Aug 15, 2026185 ms
Aug 22, 2026188 ms
Aug 29, 2026189 ms
Sep 5, 2026191 ms
Sep 12, 2026196 ms
Sep 19, 2026200 ms
Sep 26, 2026195 ms
Oct 3, 2026191 ms
Oct 10, 2026194 ms
Oct 17, 2026197 ms
Oct 24, 2026205 ms
Oct 31, 2026204 ms
Nov 7, 2026189 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of kosterina.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. kosterina.com at 0.8 s0.8 s
  2. kosterina.com at 1.6 s1.6 s
  3. kosterina.com at 2.4 s2.4 s
  4. kosterina.com at 3.2 s3.2 s
  5. kosterina.com at 4.0 s4.0 s
  6. kosterina.com at 4.8 s4.8 s
  7. kosterina.com at 5.6 s5.6 s
  8. kosterina.com at 6.4 s6.4 s

Speed

11 to fix54
  • Render-blocking requests

    1.4 s

    15 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • Main-thread work: 4.3 s

    A phone's processor spends 4.3 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (alia-prod.com, PayPal and Accessibe Accessibility Overlay and others), adding 1.5 MB and 980 ms of main-thread time.

  • Mobile performance score: 54

    54/100

    Your mobile performance score is 54. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    260 ms · 662 KiB

    About 662 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 260 ms faster on a phone.

  • Use efficient cache lifetimes

    502 KiB

    22 files are served with short cache lifetimes, so returning visitors download them again (502 KiB).

  • alia-prod.com adds 361 ms

    361 ms

    alia-prod.com costs a phone 361 ms of main-thread work and 377 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    356 KiB

    10 images could be 356 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Duplicated JavaScript

    300 ms · 48 KiB

    48 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 300 ms faster on a phone.

  • PayPal adds 226 ms

    226 ms

    PayPal costs a phone 226 ms of main-thread work and 392 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,514 HTML elements

    The page has 2,514 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused CSS

    150 ms · 29 KiB

    About 29 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 13 long tasks on the main thread

    13 long tasks block the main thread while loading, the longest for 162 ms. During a long task the page ignores taps.

  • Minify JavaScript

    80 ms · 2 KiB

    2 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    55 KiB

    Polyfills for old browsers add 55 KiB JavaScript that modern phones do not need.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 17 ms

    17 ms

    Your server sent the HTML in 17 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 11.0 s

    11.0 s

    Your largest element takes 11.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 23.4 s

    23.4 s

    The page becomes fully interactive after 23.4 s. Good is under 3.8 s.

  • Speed Index: 12.4 s

    12.4 s

    Visually, the page fills in at 12.4 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.0 s

    3.0 s

    The first text or image appears after 3.0 s on a phone. Good is under 1.8 s.

  • Real-user INP: 237 ms

    237 ms

    Real visitors wait 237 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 36% slower for real visitors

    +36%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 144 ms to 189 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 293 ms

    293 ms

    Scripts block taps and scrolling for 293 ms in total while the page loads. Good is under 200 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    +7%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 504 ms

    504 ms

    Real visitors wait 504 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix60
  • Page weight: 8.0 MB in 404 requests

    8.0 MB

    Your homepage downloads 8.0 MB in 404 requests on a phone: images 2.4 MB (47), media 2.2 MB (1) and scripts 1.4 MB (85). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    KOST_01_DAY_01_01857_3.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 6 images in older formats

    6 images (582 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (52 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 2.3 g of CO₂ per visit

    2.25 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.25 g of CO₂e: 270.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 8488
  • ARIA attributes must conform to valid values (4 elements)

    ARIA attributes must conform to valid values: 4 elements on the page fail this check, rated critical by axe-core.

  • 9 tap targets too small

    9 tap targets are too small or too close together to hit reliably with a finger.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

1 checks passed
  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 7 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8593
  • 3 H1 headlines

    There are 3 <h1> headlines (“”, “Extra Fresh, Extra Flavorful, Extra Virgin.” and “Let's Go Steady”). One clear main headline is easier for people and search engines.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 244 internal links, 6 external

    The homepage links to 244 pages on kosterina.com and 6 external pages.

7 checks passed
  • Meta description: 100 characters

    Your meta description is 100 characters: “Our extra virgin olive oil is 100% pure and comes directly from our olive groves to your front door.”.

  • Title: 64 characters

    Your title is a healthy 64 characters: “Early Harvest Extra Virgin Olive Oil | Kosterina Greek Olive Oil”.

  • Canonical URL set

    The canonical URL is https://www.kosterina.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.kosterina.com/sitemap.xml.

AI search readiness

1 to fix83
  • Parts of the site are closed to 3 AI crawlers

    Your robots.txt lets ChatGPT search (OAI-SearchBot), ChatGPT (ChatGPT-User) and Perplexity (PerplexityBot) read the homepage but closes other sections to them, so answers about those pages can't cite you.

3 checks passed
  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,894 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.kosterina.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix68
  • 1 page without a title

    https://www.kosterina.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://www.kosterina.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 2 pages without a meta description

    https://www.kosterina.com/customer_authentication/redirect and https://www.kosterina.com/policies/shipping-policy have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 pages without an H1

    https://www.kosterina.com/collections/all, https://www.kosterina.com/customer_authentication/redirect, https://www.kosterina.com/collections/olive-oil, https://www.kosterina.com/policies/shipping-policy, https://www.kosterina.com/collections/friendsgiving-sale and https://www.kosterina.com/collections/holiday-shop and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 82 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

2 to fixGoogle 9687
  • 9 small tap targets

    9 of 40 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 760 words of copy

    The homepage carries about 760 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Sale” and “Shop Gifts”.

  • 29 calls to action

    The homepage has 29 calls to action, for example “Shop Sale”, “Shop Gifts” and “Shop All”.

  • 7 short forms

    7 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block, 8 customer or partner logos, a star rating, 1 trust badge and “Over 10,000 Users”.

Privacy and tracking

1 to fix
  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 31 cookies set on arrival

    31

    Opening the homepage sets 31 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 59 other companies contacted

    Loading the homepage contacts 59 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at kosterina.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 13 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Triplewhale · Postscript Sms Marketing · Redo · Klaviyo Email Marketing Sms · Unveild Kosterina · Test Sms · rechargecdn.com · trafficmanager.net · shareasale.com · amazonaws.com · retention.com · cloudfront.net · goaudience.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
New York

Upkeep, stack, hiring and company data from programmable.info

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This review found 43 issues on kosterina.com, including 20 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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