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kotschi-consulting.com website review
Visit site (opens in a new tab)Reviewed 11 November 202629 issues · 71 checks
This review found 29 issues worth fixing on kotschi-consulting.com, 11 of them high impact, across 71 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
68DClosest competitors among Wix websites
Compare side by sideOne score from every part of this review. How it works
How it loaded on a phone
2.4 s
4.9 s
7.3 s
9.8 s
12.2 s
14.7 s
17.1 s
19.6 s
Speed
Improve image delivery
72.2 s · 15.2 MB1 image could be 15.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 72.2 s faster on a phone.
5 third-party services on the page
5 third-party services load with your homepage (Wix, Cloudflare and Sentry and others), adding 16.5 MB and 105 ms of main-thread time.
Wix adds 90 ms
90 msWix costs a phone 90 ms of main-thread work and 16.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 55
55/100Your mobile performance score is 55. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
800 ms1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 800 ms.
1 long task on the main thread
1 long task block the main thread while loading, the longest for 529 ms. During a long task the page ignores taps.
Reduce unused JavaScript
330 ms · 165 KiBAbout 165 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 330 ms faster on a phone.
Legacy JavaScript
10 KiBPolyfills for old browsers add 10 KiB JavaScript that modern phones do not need.
Use efficient cache lifetimes
5 KiB2 files are served with short cache lifetimes, so returning visitors download them again (5 KiB).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Duplicated JavaScript
2 KiB2 KiB JavaScript is shipped twice across bundles.
2 checks passed
Main-thread work: 1.2 s
A phone's processor spends 1.2 s on main-thread work while loading, 766 ms of it running JavaScript. That is comfortably low.
Server response: 257 ms
257 msYour server sent the HTML in 257 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 75.5 s
75.5 sYour largest element takes 75.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “HEMS_Approach.png”.
Time to Interactive: 75.5 s
75.5 sThe page becomes fully interactive after 75.5 s. Good is under 3.8 s.
Speed Index: 6.6 s
6.6 sVisually, the page fills in at 6.6 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 479 ms
479 msScripts block taps and scrolling for 479 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.2 s
2.2 sThe first text or image appears after 2.2 s on a phone. Good is under 1.8 s.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
1 checks passed
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 16.6 MB in 101 requests
16.6 MBYour homepage downloads 16.6 MB in 101 requests on a phone: images 14.3 MB (38), other files 1.7 MB (21) and scripts 459 KiB (38). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
44d3a5_11cca5cbdc434197a2c41321341f4f99~mv2.gif weighs 14.1 MB. On a phone connection a single image that size takes seconds.
1 image in older formats
1 image (14.1 MB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
An image on the first screen is lazy-loaded
44d3a5_11cca5cbdc434197a2c41321341f4f99~mv2.gif is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 4.7 g of CO₂ per visit
4.72 gBy the Sustainable Web Design model, a visit to your homepage emits about 4.72 g of CO₂e: 566.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h2 → h6), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 20 images in the HTML carry an alt attribute.
41 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is short (52 characters)
Your meta description is only 52 characters: “Digital Business, Home Energy Management, Smart Home”. 70 to 160 characters is enough to sell the click.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
No XML sitemap
No XML sitemap at https://www.kotschi-consulting.com/sitemap.xml, so Google discovers your pages only by following links.
25 internal links, 2 external
The homepage links to 25 pages on kotschi-consulting.com and 2 external pages.
5 checks passed
One H1 headline
Your main headline reads: “Digital Business nachhaltig, profitabel”.
Title: 51 characters
Your title is a healthy 51 characters: “KOTSCHI CONSULTING - Strategie & Interim Management”.
Canonical URL set
The canonical URL is https://kotschi-consulting.com/.
Structured data in place
Structured data found: LocalBusiness and WebSite.
robots.txt in place
robots.txt is in place.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing logo, sameAs (social profiles) and description. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no https://www.kotschi-consulting.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
Opted out of AI training for 5 crawlers
robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.
1 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Other pages
10 linked pages are broken
Your homepage links to https://www.kotschi-consulting.com/erfolgsstories, https://www.kotschi-consulting.com/news, https://www.kotschi-consulting.com/bernd-kotschi, https://www.kotschi-consulting.com/kontakt, https://www.kotschi-consulting.com/leistungen/home-energy-management-systems and https://www.kotschi-consulting.com/leistungen/smart-home-platforms and 4 others, which answer with an error. Visitors hit a dead end and search engines drop them.
2 pages without a meta description
https://www.kotschi-consulting.com/leistungen and https://www.kotschi-consulting.com/leistungen/digital-business-innovation have no meta description, so Google writes the search snippet from whatever text it finds.
1 page with very little text
https://www.kotschi-consulting.com/leistungen has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
12 internal pages checked
We fetched 12 pages linked from your homepage and read each the way a search engine does.
5 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 2 pages that loaded have a <title>.
Best practices
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 400 ()”.
2 checks passed
Tap targets are thumb-sized
25 of 28 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Only about 149 words
The homepage has only about 149 words of visible text; thin pages give Google and first-time buyers little to go on.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
4 checks passed
Analytics in place
Analytics detected: Cloudflare Web Analytics.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Privacy and tracking
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
8 other companies contacted
Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at kotschi-consulting.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- Wix
- Framework
- React
- Hosting
- Cloudflare
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 29 issues on kotschi-consulting.com, including 12 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.