kpactive.com website review

Your mobile performance score is 70. Pages that score under 90 lose visitors before the first paint.

About 141 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.

8 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.

6 third-party services load with your homepage (Shopify, Klaviyo and supportsquad.ai and others), adding 1.1 MB and 239 ms of main-thread time.

A phone's processor spends 3.3 s on main-thread work while loading, 757 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 2,374 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Shopify costs a phone 146 ms of main-thread work and 749 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

4 images could be 236 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

9 files are served with short cache lifetimes, so returning visitors download them again (69 KiB).

1 long task block the main thread while loading, the longest for 55 ms. During a long task the page ignores taps.

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

About 15 KiB of CSS is downloaded but never applied on this page.

8 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 KiB JavaScript is shipped twice across bundles.

Your largest element takes 8.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “KP Active”.

The page becomes fully interactive after 8.1 s. Good is under 3.8 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 70 ms to 86 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Visually, the page fills in at 5.3 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 3.0 MB in 389 requests on a phone: other files 955 KiB (166), scripts 923 KiB (163) and images 850 KiB (18). Under 2 MB keeps phones on slow connections fast.

BANNERS_7.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 0.86 g of CO₂e: 103.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 elements use ARIA attributes their role does not allow, which confuses screen readers.

3 buttons have no accessible name, so screen readers announce just “button”.

Certain ARIA roles must contain particular children: 2 elements on the page fail this check, rated critical by axe-core.

18 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

3 elements hidden from screen readers can still receive keyboard focus.

12 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 9 characters: “KP Active”. Between 30 and 65 characters leaves room to say what you do and for whom.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

Your <h1> is empty.

The homepage links to 142 pages on kpactive.com and 10 external pages.

/collections/women-1, /collections/leggings, /collections/sports-bras, /collections/shorts-woman, /collections/sweaters-hoodies-women and /collections/jogger-woman and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

/collections/women-1, /collections/leggings, /collections/sports-bras, /collections/shorts-woman, /collections/sweaters-hoodies-women and /collections/jogger-woman and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 64 found) and read each the way a search engine does.

HSTS is set, but max-age is 91 days; one year is the recommended minimum.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

kpactive.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

kpactive.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

Social proof on the homepage: 8 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 447 words of visible text.

DMARC is set to p=none, so mail pretending to be kpactive.com is still delivered. Add a report address, check the reports, then move to quarantine.

We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Klaviyo, Meta Pixel, Pinterest Tag and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 14 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.