kravitz.co.il website review

17 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

Your mobile performance score is 34 (desktop: 54). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 5.1 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Google Tag Manager, Clarity and Google CDN and others), adding 1.4 MB and 1.3 s of main-thread time.

About 599 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 770 ms faster on a phone.

Google Tag Manager costs a phone 601 ms of main-thread work and 364 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

16 images could be 546 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

11 long tasks block the main thread while loading, the longest for 459 ms. During a long task the page ignores taps.

The page has 2,256 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Google CDN costs a phone 163 ms of main-thread work and 347 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Shopify costs a phone 46 ms of main-thread work and 327 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

7 files are served with short cache lifetimes, so returning visitors download them again (45 KiB).

36 KiB could be saved by minifying JavaScript.

Polyfills for old browsers add 18 KiB JavaScript that modern phones do not need.

About 11 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The page becomes fully interactive after 20.4 s. Good is under 3.8 s.

Your largest element takes 5.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “לוגו של קרביץ”.

The first text or image appears after 3.9 s on a phone. Good is under 1.8 s.

Scripts block taps and scrolling for 838 ms in total while the page loads. Good is under 200 ms.

Visually, the page fills in at 6.1 s (Speed Index). Good is under 3.4 s.

The layout shifts by 0.257 while loading, so content jumps under the reader's thumb. Good is under 0.1.

Your homepage downloads 4.6 MB in 398 requests on a phone: scripts 1.6 MB (81), other files 1.3 MB (226) and images 1.3 MB (44). Under 2 MB keeps phones on slow connections fast.

contigo-02_1.webp weighs 508 KiB. On a phone connection a single image that size takes seconds.

14 images (2.3 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

PS_banner_mobile_bf9c7bd8-1160-452a-abb0-14735b6b9960.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

6 images are downloaded at several times the size a phone draws them, for example september_26_c040e6b0-5bd4-4985-8d80-331f89c67a3e.webp at 359 px wide, shown at 106 px. Resized copies would save about 156 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 1.29 g of CO₂e: 155.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 buttons have no accessible name, so screen readers announce just “button”.

2 elements have a tabindex above 0, which scrambles the keyboard order.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

1 tap target is too small or too close together to hit reliably with a finger.

1 image has no alt text, which hurts accessibility and image search.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

8 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h2 → h6), which makes the page harder to scan with a screen reader.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is 66 characters, so Google will cut it off around 60: “ציוד משרדי וטכנולוגיה ברכישה אונליין - קרביץ החברה המובילה והותיקה”.

8 links have no real href, so search engines can't follow them.

The homepage links to 354 pages on kravitz.co.il and 5 external pages.

/customer_authentication/redirect has no <title>, so Google invents the link text in results.

/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

/collections/all, /customer_authentication/redirect, /collections/%D7%9E%D7%95%D7%A6%D7%A8%D7%99%D7%9D-%D7%91%D7%9E%D7%91%D7%A6%D7%A2, /collections/%D7%9E%D7%9B%D7%95%D7%A0%D7%95%D7%AA-%D7%9E%D7%A9%D7%A8%D7%93%D7%99%D7%95%D7%AA-%D7%95%D7%9E%D7%AA%D7%9B%D7%9C%D7%99%D7%9D, /collections/inks-toners and /collections/%D7%9E%D7%93%D7%A4%D7%A1%D7%95%D7%AA-%D7%9C%D7%99%D7%99%D7%96%D7%A8-%D7%9E%D7%A9%D7%95%D7%9C%D7%91%D7%95%D7%AA and 5 others have no meta description, so Google writes the search snippet from whatever text it finds.

Your homepage links to 11 pages by a URL that isn't their canonical one, for example /collections/%D7%9E%D7%95%D7%A6%D7%A8%D7%99%D7%9D-%D7%91%D7%9E%D7%91%D7%A6%D7%A2, whose canonical is /collections/%d7%9e%d7%95%d7%a6%d7%a8%d7%99%d7%9d-%d7%91%d7%9e%d7%91%d7%a6%d7%a2. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

/collections/%D7%9E%D7%9B%D7%95%D7%A0%D7%95%D7%AA-%D7%9C%D7%9E%D7%99%D7%A0%D7%A6%D7%99%D7%94 and /collections/%D7%A1%D7%95%D7%A8%D7%A7-%D7%9E%D7%A9%D7%A8%D7%93%D7%99 have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 160 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'addEventListener')”.

HSTS is set, but max-age is 91 days; one year is the recommended minimum.

1 link go through two or more redirects, for example https://www.kravitz.co.il/customer_authentication/redirect?locale=he&region_country=IL.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

kravitz.co.il has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

The homepage has only about 35 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

DMARC is set to p=none, so mail pretending to be kravitz.co.il is still delivered. Reports are on, so moving to quarantine is the next step.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 20 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 47 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.