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kreyolessence.com website review
Visit site (opens in a new tab)Reviewed 8 November 202617 issues · 59 checks
This review found 17 issues worth fixing on kreyolessence.com, 5 of them high impact, across 59 checks. The most urgent: fails Core Web Vitals for real visitors. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
Read the full growth playbook for Kreyol Essence
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.
Show as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.4 s |
| May 23, 2026 | 2.3 s |
| May 30, 2026 | 2.2 s |
| Jun 6, 2026 | 2.0 s |
| Jun 13, 2026 | 1.8 s |
| Jun 20, 2026 | 1.5 s |
| Jun 27, 2026 | 1.3 s |
| Jul 4, 2026 | 1.4 s |
| Jul 11, 2026 | 1.3 s |
| Jul 18, 2026 | 1.3 s |
| Jul 25, 2026 | 1.3 s |
| Aug 1, 2026 | 1.2 s |
| Aug 8, 2026 | 1.2 s |
| Aug 15, 2026 | 1.2 s |
| Aug 22, 2026 | 1.3 s |
| Aug 29, 2026 | 1.3 s |
| Sep 5, 2026 | 1.3 s |
| Sep 12, 2026 | 1.4 s |
| Sep 19, 2026 | 1.3 s |
| Sep 26, 2026 | 1.2 s |
| Oct 3, 2026 | 1.1 s |
| Oct 10, 2026 | 1.1 s |
| Oct 17, 2026 | 1.4 s |
| Oct 24, 2026 | 1.7 s |
| Oct 31, 2026 | 2.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 213 ms |
| May 23, 2026 | 219 ms |
| May 30, 2026 | 221 ms |
| Jun 6, 2026 | 224 ms |
| Jun 13, 2026 | 229 ms |
| Jun 20, 2026 | 231 ms |
| Jun 27, 2026 | 238 ms |
| Jul 4, 2026 | 244 ms |
| Jul 11, 2026 | 237 ms |
| Jul 18, 2026 | 237 ms |
| Jul 25, 2026 | 237 ms |
| Aug 1, 2026 | 229 ms |
| Aug 8, 2026 | 244 ms |
| Aug 15, 2026 | 248 ms |
| Aug 22, 2026 | 248 ms |
| Aug 29, 2026 | 246 ms |
| Sep 5, 2026 | 252 ms |
| Sep 12, 2026 | 245 ms |
| Sep 19, 2026 | 245 ms |
| Sep 26, 2026 | 256 ms |
| Oct 3, 2026 | 259 ms |
| Oct 10, 2026 | 262 ms |
| Oct 17, 2026 | 262 ms |
| Oct 24, 2026 | 260 ms |
| Oct 31, 2026 | 263 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Not measured in this review.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user INP: 262 ms
262 msReal visitors wait 262 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 21% slower for real visitors
+21%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 213 ms to 263 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 2.0 s
2.0 sReal visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 1.7 s
1.7 sReal visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 598 ms
598 msReal visitors wait 598 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 22% faster for real visitors
-22%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
Page weight: 3.4 MB
3.4 MBYour homepage downloads 3.4 MB on a phone, 1.3 MB of it images (38%). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
image00001_2.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
6 images in older formats
6 images (294 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.0 g of CO₂ per visit
0.96 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.96 g of CO₂e: 115.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
13 text elements with low contrast
13 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
4 tap targets too small
4 tap targets are too small or too close together to hit reliably with a finger.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
4 images without alt text
4 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (15 elements)
All page content should be contained by landmarks: 15 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (3 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 3 elements on the page fail this check, rated moderate by axe-core.
Banner landmark should not be contained in another landmark (1 element)
Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
Document should not have more than one banner landmark (1 element)
Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.
3 form fields without a label
3 form fields have no label, so screen readers announce an empty box and autofill guesses.
1 checks passed
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 8 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“” and “A fire took our warehouse.Not our fight.”). One clear main headline is easier for people and search engines.
196 internal links, 6 external
The homepage links to 196 pages on kreyolessence.com and 6 external pages.
7 checks passed
Meta description: 142 characters
Your meta description is 142 characters: “Clinically tested Haitian black castor oil hair and scalp care for thicker, fuller-looking hair. Haitian-owned, natural…”.
Title: 58 characters
Your title is a healthy 58 characters: “Haitian Black Castor Oil Hair & Skin Care | Kreyòl Essence”.
Canonical URL set
The canonical URL is https://kreyolessence.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://kreyolessence.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://kreyolessence.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,364 words), so crawlers that don't run JavaScript still read it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 76 found) and read each the way a search engine does.
7 checks passed
Linked pages load
6 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 6 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 6 pages that loaded have a <title>.
Best practices
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 429 ()”.
2 checks passed
Tap targets are thumb-sized
152 of 168 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,633 words of copy
The homepage carries about 1,633 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Subscribe & save 20% + free shipping” and “SHOP”.
23 calls to action
The homepage has 23 calls to action, for example “Subscribe & save 20% + free shipping”, “Shop all best sellers” and “Shop”.
8 short forms
8 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: a star rating, 1 trust badge and “100,000+ Happy Customers”.
Analytics in place
Analytics detected: Google Tag Manager, Meta Pixel, Microsoft Clarity and TikTok Pixel.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo, Meta Pixel and Pinterest Tag and 1 more (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.
23 cookies set on arrival
23Opening the homepage sets 23 cookies (measured from a US location before any click).
29 other companies contacted
Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: CookieYes
A consent management tool (CookieYes) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at kreyolessence.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 16 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Cookieyes Gdpr · Uppromote Affiliate · Mbc Bundle Builder · Preproduct Pre Order · Judge Me Reviews · Klaviyo Email Marketing Sms · Affliate By Secomapp · Pushowl · Store Locator · Smart Accessibility · Giftpro · Appstle Loyalty · Zipify Oneclickupsell · amazonaws.com · signifyd.com · gorgias.chat
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Company
- Founded
- 2010
- Headquarters
- Miami
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 17 issues on kreyolessence.com, including 3 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.