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kreyolessence.com website review

Visit site (opens in a new tab)Reviewed 8 November 202617 issues · 59 checks

This review found 17 issues worth fixing on kreyolessence.com, 5 of them high impact, across 59 checks. The most urgent: fails Core Web Vitals for real visitors. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

Read the full growth playbook for Kreyol Essence

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.

Real-visitor load time (LCP)75th percentile, phones
2.6 s878 msMay 16Oct 312.0 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.4 s
May 23, 20262.3 s
May 30, 20262.2 s
Jun 6, 20262.0 s
Jun 13, 20261.8 s
Jun 20, 20261.5 s
Jun 27, 20261.3 s
Jul 4, 20261.4 s
Jul 11, 20261.3 s
Jul 18, 20261.3 s
Jul 25, 20261.3 s
Aug 1, 20261.2 s
Aug 8, 20261.2 s
Aug 15, 20261.2 s
Aug 22, 20261.3 s
Aug 29, 20261.3 s
Sep 5, 20261.3 s
Sep 12, 20261.4 s
Sep 19, 20261.3 s
Sep 26, 20261.2 s
Oct 3, 20261.1 s
Oct 10, 20261.1 s
Oct 17, 20261.4 s
Oct 24, 20261.7 s
Oct 31, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
271 ms206 msMay 16Oct 31263 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026213 ms
May 23, 2026219 ms
May 30, 2026221 ms
Jun 6, 2026224 ms
Jun 13, 2026229 ms
Jun 20, 2026231 ms
Jun 27, 2026238 ms
Jul 4, 2026244 ms
Jul 11, 2026237 ms
Jul 18, 2026237 ms
Jul 25, 2026237 ms
Aug 1, 2026229 ms
Aug 8, 2026244 ms
Aug 15, 2026248 ms
Aug 22, 2026248 ms
Aug 29, 2026246 ms
Sep 5, 2026252 ms
Sep 12, 2026245 ms
Sep 19, 2026245 ms
Sep 26, 2026256 ms
Oct 3, 2026259 ms
Oct 10, 2026262 ms
Oct 17, 2026262 ms
Oct 24, 2026260 ms
Oct 31, 2026263 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

No screenshot is available for this review.

Speed

Not measured in this review.

Core Web Vitals

3 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user INP: 262 ms

    262 ms

    Real visitors wait 262 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 21% slower for real visitors

    +21%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 213 ms to 263 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 598 ms

    598 ms

    Real visitors wait 598 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 22% faster for real visitors

    -22%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

2 to fix81
  • Page weight: 3.4 MB

    3.4 MB

    Your homepage downloads 3.4 MB on a phone, 1.3 MB of it images (38%). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    image00001_2.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 6 images in older formats

    6 images (294 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.0 g of CO₂ per visit

    0.96 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.96 g of CO₂e: 115.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

9 to fix89
  • 13 text elements with low contrast

    13 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 4 images without alt text

    4 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (15 elements)

    All page content should be contained by landmarks: 15 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (3 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 3 elements on the page fail this check, rated moderate by axe-core.

  • Banner landmark should not be contained in another landmark (1 element)

    Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

1 checks passed
  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 8 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fix95
  • 2 H1 headlines

    There are 2 <h1> headlines (“” and “A fire took our warehouse.Not our fight.”). One clear main headline is easier for people and search engines.

  • 196 internal links, 6 external

    The homepage links to 196 pages on kreyolessence.com and 6 external pages.

7 checks passed
  • Meta description: 142 characters

    Your meta description is 142 characters: “Clinically tested Haitian black castor oil hair and scalp care for thicker, fuller-looking hair. Haitian-owned, natural…”.

  • Title: 58 characters

    Your title is a healthy 58 characters: “Haitian Black Castor Oil Hair & Skin Care | Kreyòl Essence”.

  • Canonical URL set

    The canonical URL is https://kreyolessence.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://kreyolessence.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://kreyolessence.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,364 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 76 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    6 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 6 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 6 pages that loaded have a <title>.

Best practices

1 to fix93
  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 429 ()”.

2 checks passed
  • Tap targets are thumb-sized

    152 of 168 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,633 words of copy

    The homepage carries about 1,633 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Subscribe & save 20% + free shipping” and “SHOP”.

  • 23 calls to action

    The homepage has 23 calls to action, for example “Subscribe & save 20% + free shipping”, “Shop all best sellers” and “Shop”.

  • 8 short forms

    8 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: a star rating, 1 trust badge and “100,000+ Happy Customers”.

  • Analytics in place

    Analytics detected: Google Tag Manager, Meta Pixel, Microsoft Clarity and TikTok Pixel.

Privacy and tracking

  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo, Meta Pixel and Pinterest Tag and 1 more (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

  • 23 cookies set on arrival

    23

    Opening the homepage sets 23 cookies (measured from a US location before any click).

  • 29 other companies contacted

    Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: CookieYes

    A consent management tool (CookieYes) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at kreyolessence.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 16 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Cookieyes Gdpr · Uppromote Affiliate · Mbc Bundle Builder · Preproduct Pre Order · Judge Me Reviews · Klaviyo Email Marketing Sms · Affliate By Secomapp · Pushowl · Store Locator · Smart Accessibility · Giftpro · Appstle Loyalty · Zipify Oneclickupsell · amazonaws.com · signifyd.com · gorgias.chat

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Company

Founded
2010
Headquarters
Miami

Upkeep, stack, hiring and company data from programmable.info

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This review found 17 issues on kreyolessence.com, including 3 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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