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kringlecandle.com website review

Visit site (opens in a new tab)Reviewed 8 November 202642 issues · 104 checks

This review found 42 issues worth fixing on kringlecandle.com, 11 of them high impact, across 104 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.4 s1.1 sMay 16Oct 311.2 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.4 s
May 23, 20261.3 s
May 30, 20261.3 s
Jun 6, 20261.2 s
Jun 13, 20261.2 s
Jun 20, 20261.3 s
Jun 27, 20261.4 s
Jul 4, 20261.4 s
Jul 11, 20261.4 s
Jul 18, 20261.4 s
Jul 25, 20261.3 s
Aug 1, 20261.4 s
Aug 8, 20261.4 s
Aug 15, 20261.4 s
Aug 22, 20261.4 s
Aug 29, 20261.4 s
Sep 5, 20261.3 s
Sep 12, 20261.4 s
Sep 19, 20261.3 s
Sep 26, 20261.3 s
Oct 3, 20261.3 s
Oct 10, 20261.2 s
Oct 17, 20261.2 s
Oct 24, 20261.2 s
Oct 31, 20261.2 s
Real-visitor tap response (INP)75th percentile, phones
192 ms111 msMay 16Oct 31179 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026120 ms
May 23, 2026121 ms
May 30, 2026121 ms
Jun 6, 2026121 ms
Jun 13, 2026127 ms
Jun 20, 2026129 ms
Jun 27, 2026135 ms
Jul 4, 2026137 ms
Jul 11, 2026134 ms
Jul 18, 2026134 ms
Jul 25, 2026133 ms
Aug 1, 2026137 ms
Aug 8, 2026150 ms
Aug 15, 2026153 ms
Aug 22, 2026159 ms
Aug 29, 2026164 ms
Sep 5, 2026177 ms
Sep 12, 2026183 ms
Sep 19, 2026181 ms
Sep 26, 2026179 ms
Oct 3, 2026171 ms
Oct 10, 2026170 ms
Oct 17, 2026176 ms
Oct 24, 2026177 ms
Oct 31, 2026179 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of kringlecandle.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. kringlecandle.com at 0.4 s0.4 s
  2. kringlecandle.com at 0.8 s0.8 s
  3. kringlecandle.com at 1.1 s1.1 s
  4. kringlecandle.com at 1.5 s1.5 s
  5. kringlecandle.com at 1.9 s1.9 s
  6. kringlecandle.com at 2.3 s2.3 s
  7. kringlecandle.com at 2.6 s2.6 s
  8. kringlecandle.com at 3.0 s3.0 s

kringlecandle.com does not allow embedding, so this is Google's rendering of the page.

Speed

14 to fix54
  • Use efficient cache lifetimes

    5.8 s · 1.1 MB

    23 files are served with short cache lifetimes, so returning visitors download them again (1.1 MB).

  • Reduce unused JavaScript

    4.5 s · 941 KiB

    About 941 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.5 s faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (route.com, accessibilityassistant.com and Shopify and others), adding 2.2 MB and 1.1 s of main-thread time.

  • Mobile performance score: 54

    54/100

    Your mobile performance score is 54. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    500 ms · 427 KiB

    13 images could be 427 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.

  • Render-blocking requests

    450 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

  • Reduce unused CSS

    300 ms · 137 KiB

    About 137 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Main-thread work: 3.9 s

    A phone's processor spends 3.9 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Legacy JavaScript

    300 ms · 50 KiB

    Polyfills for old browsers add 50 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • route.com adds 233 ms

    233 ms

    route.com costs a phone 233 ms of main-thread work and 717 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 280 ms. During a long task the page ignores taps.

  • Klaviyo adds 204 ms

    204 ms

    Klaviyo costs a phone 204 ms of main-thread work and 628 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 216 ms

    216 ms

    Shopify costs a phone 216 ms of main-thread work and 298 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,038 HTML elements

    The page has 2,038 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Duplicated JavaScript

    106 KiB

    106 KiB JavaScript is shipped twice across bundles.

  • Minify CSS

    23 KiB

    23 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 12 ms

    12 ms

    Your server sent the HTML in 12 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Largest Contentful Paint: 21.6 s

    21.6 s

    Your largest element takes 21.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Meet the 22 oz 3‑Wick Jar”.

  • Time to Interactive: 21.8 s

    21.8 s

    The page becomes fully interactive after 21.8 s. Good is under 3.8 s.

  • First Contentful Paint: 4.6 s

    4.6 s

    The first text or image appears after 4.6 s on a phone. Good is under 1.8 s.

  • Speed Index: 8.8 s

    8.8 s

    Visually, the page fills in at 8.8 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 48% slower for real visitors

    +48%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 120 ms to 179 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 230 ms

    230 ms

    Scripts block taps and scrolling for 230 ms in total while the page loads. Good is under 200 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.3 s

    2.3 s

    Real visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 188 ms

    188 ms

    Real visitors wait 188 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 437 ms

    437 ms

    Real visitors wait 437 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 12% faster for real visitors

    -12%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix33
  • Page weight: 11.6 MB in 361 requests

    11.6 MB

    Your homepage downloads 11.6 MB in 361 requests on a phone: media 6.8 MB (3), scripts 2.4 MB (126) and images 1.1 MB (30). Under 2 MB keeps phones on slow connections fast.

  • About 3.3 g of CO₂ per visit

    3.28 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.28 g of CO₂e: 393.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

8 to fixGoogle 9290
  • 7 tap targets too small

    7 tap targets are too small or too close together to hit reliably with a finger.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • All page content should be contained by landmarks (10 elements)

    All page content should be contained by landmarks: 10 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • button, link, and menuitem elements do not have accessible names.

    button, link, and menuitem elements do not have accessible names. (7 elements).

  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (8 elements)

    ARIA role should be appropriate for the element: 8 elements on the page fail this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 47 images in the HTML carry an alt attribute.

  • 40 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9294
  • Structured data has 1 problem

    Structured data found (FAQPage, Organization and WebSite) but with 1 problem, for example “Organization: logo is not an absolute URL ("//kringlecandle.com/cdn/shop/files/KC3_Fall_trio.png?v=…”.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 110 internal links, 14 external

    The homepage links to 110 pages on kringlecandle.com and 14 external pages.

7 checks passed
  • Meta description: 99 characters

    Your meta description is 99 characters: “Since 2009, Kringle has been producing innovative highly-scented candle products enjoyed worldwide.”.

  • One H1 headline

    Your main headline reads: “Kringle Candle Company”.

  • Title: 32 characters

    Your title is a healthy 32 characters: “Kringle - Made For Candle Lovers”.

  • Canonical URL set

    The canonical URL is https://kringlecandle.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://kringlecandle.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

Other pages

4 to fix68
  • 1 page without a title

    /customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    /customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 2 pages without a meta description

    /customer_authentication/redirect and /collections/3-wick-tins have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    /customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 54 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    8 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    24 of 25 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 2 links through redirect chains

    2 links go through two or more redirects, for example https://kringlecandle.com/customer_authentication/redirect?locale=en&region_country=US.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (kringlecandle.com).

  • Valid certificate (47 days left)

    The certificate from Let's Encrypt · YE1 verifies for kringlecandle.com and is valid for another 47 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://kringlecandle.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 46 links work

    All 46 links checked from your homepage (40 internal, 6 external) answered without errors.

Domain and trust

  • No CAA record

    kringlecandle.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    kringlecandle.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 17 years old

    17 years

    kringlecandle.com was registered in Jun 2009 through NameCheap, Inc.. An established domain carries more trust with email providers and search engines.

  • Registered until Jun 2027

    kringlecandle.com is registered until Jun 2027.

Content and conversion

3 to fix71
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • Only about 51 words

    The homepage has only about 51 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

4 checks passed
  • 15 calls to action

    The homepage has 15 calls to action, for example “Shop now”, “Shop” and “Reserve”.

  • 11 short forms

    11 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 14 testimonial or review blocks and a star rating.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Email authentication

1 to fix75
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be kringlecandle.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 75/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.edgepilot.com include:_spf.google.com include:sendgrid.net include:spf.mandrillapp.com include:mailg…”.

  • DKIM signing found

    A DKIM key is published (selector “google” and “smtp”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Klaviyo and Segment (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies, 9 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 20 other companies contacted

    Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 13 apps. Each one is code from another company running for your shoppers.

  • Selleasy · problem reported Oct 2026attackers planted code in its settings that sent shoppers who pressed Checkout to a fake checkout page taking card details. What to do: update the app, check its settings for code or HTML you didn't add, and test checkout in a private window.

Your store uses an app that was used in an attack. That is not a sign you were hit: check the app as described.

Apps your storefront loads

Blockify Fraud Filter · Minmaxify Order Limits · Klaviyo Email Marketing Sms · Sales Discounts · Littledata The Data Layer · Hulk Form Builder · Region Restrictions · Selleasy · Productiondeployment · Rivo Loyalty Rewards Referrals · Accessibility Assistant · cart-bot.net · route.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
Bootstrap
E-commerce
Shopify
Analytics
Segment
Hosting
Shopify

Company

Headquarters
Bernardston

Upkeep, stack, hiring and company data from programmable.info

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This review found 42 issues on kringlecandle.com, including 21 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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